Buffer Social

JANUARY 23, 2023

Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Here are how these four small businesses are doing exactly that. Here are how these four small businesses are doing exactly that.

Small Business 113

Small Business Social Media Strategy Authentication 113

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 78

Small Business Review Influencer Collaboration 78

The Realtime Report

AUGUST 3, 2021

Choosing Small Business. For some, business insurance might be one of the main things that get overlooked, especially if you run a business that doesn’t pose a direct risk or where insurance is not obviously needed. However, whatever type of small business you run, you can benefit from having the right insurance coverage.

Insurance 91

Insurance Small Business Policies Eventful 91

Buffer Social

APRIL 18, 2022

A 2021 study by Deloitte found that 34 percent of consumers choose brands that have environmentally sustainable practices. Here are some ideas for small businesses looking to highlight Earth Day on Instagram. So these brands decided to take the simple route, with a bit of their own added flair.

Small Business 102

Small Business Fashion Instagram Discount 102

Buffer Social

MAY 23, 2022

Emailing has especially proven to be an effective medium for small businesses to connect with their customers. If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content.

Small Business 94

Small Business Newsletter Marketing Survey 94

Later

AUGUST 10, 2020

While they might not always be obvious, there are tons of great Instagram features for small businesses that can help you grow online. Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Why Use Instagram for Business?

Small Business 103

Small Business Features Instagram Badge 103

Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. It does this with great content, brand stories and by building trust. And we had fun.

Small Business 85

Small Business Tips Fashion Groups 85

Buffer Social

MAY 4, 2022

After all, you’re a small business owner, and probably not a trained writer. A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation. Why start a blog for your small business?

Small Business 84

Small Business Journal How To Tumblr 84

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

Small Business 92

Small Business Groups Groups Examples 92

The Realtime Report

APRIL 11, 2019

Does Organic or Paid Social Media Work Better for Small Businesses? Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement. Organic Social Works for Brand Building and Maintenance. Organic and Paid Social Media for Your Small Business.

Small Business 133

Small Business Organization Social Media Authentication 133

Later

FEBRUARY 16, 2021

For a small business, having a social media strategy is essential for increasing brand awareness, reaching your target audience, and driving sales. Ready to learn how-to create a social media strategy for small business? Ready to learn how-to create a social media strategy for small business?

Small Business 85

Small Business Social Media Strategy UGC 85

Buffer Social

MARCH 30, 2022

Contrary to their name, small businesses provide big dividends to the U.S. And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. Minority-owned companies account for 50 percent of these businesses. Another promising statistic?

Small Business 72

Small Business Instagram Press Release Communities 72

BeingOptimist

FEBRUARY 9, 2021

Instagram has become one of the high potential platforms for marketers to promote their business. Not only for large enterprises, but small business owners can also have tremendous benefits from Instagram with proper plans and strategies. Best Instagram Marketing Strategies For Small Businesses In 2021.

Small Business 92

Small Business Instagram Strategy Marketing 92

Buffer Social

JANUARY 25, 2022

With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year. She plans to look for ways to improve the customer experience, as well as commit to more pop-up markets, where she’s found that the direct interaction has helped her business grow.

Small Business 91

Small Business Marketing Retail Education 91

yMarketingMatters

JUNE 20, 2014

Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. There are also these free tools for monitoring mentions of your brand/company across the web: Topsy , SocialMention. Building a community of disinterested, unrelated followers is ultimately useless. Increased Sales.

Small Business 263

Small Business Social Media How To ROI 263

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. But what about lesser known and smaller businesses? A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands.

Small Business 188

Small Business Social Media Loyalty Aggregator 188

Small Business Mavericks

DECEMBER 7, 2011

In the business world, advertising is everything when it comes to keeping a business going. Especially small businesses. A lot of people can’t do that when running a small business on a budget. A small business has to get their name out there in order to thrive against the large corporations.

Small Business 177

Small Business Advertising Sample Samples 177

Harp Interactive

JULY 29, 2009

You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. But what about lesser known and smaller businesses? A general misconception out there today is that social media, especially Facebook and Twitter are for large consumer brands.

Small Business 150

Small Business Social Media Loyalty Aggregator 150

Ari Herzog

JANUARY 3, 2013

It’s not just a type of phone or a data plan. In my opinion, mobile technology is the future of all communications for your business, internally and externally. Because of the expense, many small businesses have relied on more basic ways to spread information about their business: customer loyalty and word of mouth.

Small Business 138

Small Business Mobile Applications Loyalty 138

Rebekah Radice

APRIL 27, 2015

Your small business has made them. Here are some of the top Facebook mistakes small businesses make and what you should do instead. Facebook Mistakes Small Businesses Make. Add keywords and phrases that are relevant to your business and would be used by any consumer looking for your small business.

Small Business 131

Small Business Facebook How To Airlines 131

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. I recently had the chance to speak with a group of college students about managing social media for small businesses. Get Noticed on Social Media.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Pam Moore

SEPTEMBER 27, 2017

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” How about called you?

Strategy 167

Strategy Brands Avatar Training 167

The Realtime Report

MARCH 3, 2017

How to Capitalize on Instagram as a Small Business. Since it was first introduced five years ago, it has overtaken Twitter to become the social media’s rising star for businesses. So how can you use this platform to your advantage as a small business? Have A Target Audience For Your Content. percent rise.

Small Business 70

Small Business Instagram How To Hashtag 70

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Sprout Social

OCTOBER 3, 2016

One way to increase interest around your series is to make a branded hashtag. Aside from Pinterest, most social networks don’t have a way to easily organize and categorize the different types of content you publish on your account. Your series should entice people to keep coming back to see the next part of your series.

Small Business 111

Small Business Social Media Hashtag Hosting 111

Lucy Hall

JULY 15, 2015

But this is not the only way to use LinkedIn, in fact linkedIn is a powerful and professional social networking platform for small businesses to connect with new audiences and share industry related information with their piers. Here's my 4 top tips to get you started marketing your small business on LinkedIn: 1.

Small Business 60

Small Business LinkedIn Tips Marketing 60

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher. Some Black people are queer.

Collaboration 97

Collaboration Brands Press Release Communities 97

The Realtime Report

JUNE 28, 2016

How To Give Your Small Business a Competitive Edge. We live in a competitive world and every year millions of people start new businesses. If you can survive the early years, your business stands an excellent chance of success. This should give you a clearer picture of the type of person who buys from you.

Small Business 79

Small Business How To Price Review 79

Lucy Hall

JUNE 16, 2015

In this blog post I will explain how start up's and small businesses can get started with marketing Your small business on Facebook. Facebook is one of the best social networks to promote your business and make meaningful connections online. Do not use a personal page for your business. To begin with anyway.

Small Business 60

Small Business Facebook Marketing Survey 60

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Social Media 118

Social Media Brands Marketing Meme 118

Lucy Hall

JULY 20, 2015

Have you ever wondered what it takes to get started marketing your small business on YouTube? Many small businesses make the mistake thinking that YouTube is not a social media site. So knowing this, how can you ignore YouTube when you are trying to market your small business and build authority in your niche?

Small Business 60

Small Business YouTube Marketing Metrics 60

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Instagram 126

Instagram Engagement Brands Avatar 126

Socialmedia.biz

JULY 1, 2018

Invasive commercials and hard sales pitches still have their place in advertising and marketing, but today’s customers want to interact with brands in a more genuine, meaningful way. This is where a lot of businesses get stuck. The type of content that you are putting out there on social media is incredibly important.

Small Business 62

Small Business Social Media Strategy Metrics 62

Buffer Social

NOVEMBER 22, 2021

As a branding designer, most people assume I’m against companies using design templates. I feel the opposite, though: Templates are a great way for small businesses to extend their often tiny design budgets. Start your brand style guide with 1–2 brand fonts and 2–3 main brand colors. 

Template 80

Template Templates Brands How To 80

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

Instagram 130

Instagram Engagement Brands How To 130

Small Business Mavericks

MARCH 22, 2011

They are actually quite valuable for that type of information gathering. If you go to a site like Quora, for instance, and type in a query using your competition’s brand name, then you are likely to find questions people have asked about how to use your competition’s products and services.

Small Business 87

Small Business Sites Case Study Press Release 87

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52