Ignite Social Media

AUGUST 3, 2020

TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral video app. How Should Brands Prepare to Use Instagram Reels. Instagram Reels, the New TikTok? Sign Up For Our Newsletter: Social You Should Know.

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Instagram Brands Remix How To 183

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

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Tips Marketing Trends Influencer 52

Socialized

JANUARY 31, 2021

Restaurateurs used to market their restaurants by distributing pamphlets and by promoting their restaurants through shopping malls or by providing offers via other brands. So brand owners are shifting their focus in marketing their brands through social media. Come, find for yourself! Now, this is a great campaign!

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Social Media Tips Marketing Discount 130

Ignite Social Media

AUGUST 4, 2016

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels.

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Influencer Brands Content How To 60

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. I love when brands engage with you on social.

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Statistics Social Media Marketing Survey 145

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Small Business Influencer Template Templates 56

Ignite Social Media

APRIL 13, 2017

Influencers can create content for your brand. While there are the standard resources from in-house to agency provided to create content for you perhaps it’s time to think about using influencers. We’ve talked about outsourcing content before so now, let’s talk influencers. Content is king. New point of view.

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Influencer Content Travel Resources 115

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

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YouTube HootSuite Marketing Video 145

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. In spite of that, many brands are still hesitant to join. Dive into Sprout’s testing approach, results and top takeaways for other marketers hoping to launch their brand’s TikTok channel.

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Strategy Marketing Hashtag Influencer 117

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The brand also talks about offbeat places around the world and what makes them unique.

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Communities Social Media Strategy UGC 59

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Social should be your brand’s first responder: available to support your customers whenever they want to reach out. Let’s explore six great benefits businesses reap when service and marketing unify on social.

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Social Media Marketing Team Upcoming 209

Pixlee

SEPTEMBER 8, 2020

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. It takes more than just searching through stock photo libraries to find images of underrepresented groups.

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Campaign UGC Marketing Authentication 77

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. After all, half of TikTok users buy from brands they see on the platform. Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. Image library. TikTok marketing tools.

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Tools Strategy Video Library 123

Ignite Social Media

JUNE 17, 2021

Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Social has its own rhythm, it has its own flow, its own look and feel, and audiences expect branded content to fit in, or else it’s going to feel inauthentic, forced, and not perform well. Build a Robust Content Library.

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Social Media Content Guidelines Library 176

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Plus, many brands are taking steps to celebrate the day. How Brands can Celebrate Juneteenth on Social Media.

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Social Media Brands Creative Commons Education 106

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. It’s especially worth keeping a close eye on for brands considering Reels ad options are on the horizon. Instagram Reels for Influencer Marketing.

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Instagram Engagement Content Tips 172

Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Watch the recording: Want to hear more from renowned B2B marketing leaders? They don’t want to hear from brands they’ve never heard of and haven’t been recommended by their peers. Today, she leads her marketing team at Tackle.io

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B2B Brands Apple Hosting 62

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. How 3 brands are promoting popular BookTok recommendations on TikTok. Maas , don’t worry.

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Brands Retail Meme Trends 110

Postcron

DECEMBER 20, 2022

Whether it’s a global brand or a local one, there are plenty of observance days throughout the year during which you can share content that will help you connect with your existing or new audience. Having figured out your goals, it’s time to think of ways to make your brand stand out and reach more people. Isn’t that right?

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Marketing Social Media Management Hashtag Discount 72

agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. We cannot influence everything.

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YouTube Marketing Curation URL 113

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

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Engagement Tips Loyalty Metrics 106

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Some brands, Sprout included , have opted to pause all regularly scheduled social content for the moment. Spike Alerts and Inbox Views . Inbox Rules and Chatbots.

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Features Brands Library Team 101

Oktopost

DECEMBER 8, 2021

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Watch the recording: Want to hear more from renowned marketing leaders? Justin currently leads social and influencer marketing for Demandbase. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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Engagement B2B Apple How To 109

Oktopost

FEBRUARY 16, 2022

Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Watch the recording: Want to hear more from renowned marketing leaders on customer experience? Host, Jennifer Gutman, and her guest, Amisha Ghandi , SVP Marketing of Tipalti , reveal what it means to meet customers where they are, and do it well.

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B2B Apple Hosting Meeting 125

Convince & Convert

AUGUST 11, 2021

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). In some cases, the marketing department is even funding the cost of the technology used by sales to do social selling. But the marketing department has an important role to play in most organizations.

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Pixlee

MAY 9, 2022

Creative” content includes the efforts of your marketers, influencers, and any other creative who contributes to your organization’s success. Look at Competing Brands & Design for the Customer Journey you Want. First, you can look at what competing brands are doing in terms of their creative talent and marketing.

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UGC How To Compete Apparel 75

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

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Sentiment Price Analysis HootSuite 52

Hootsuite

OCTOBER 25, 2023

Just like your audience, the Reels algorithm loves visually appealing content, so the right editing app can make a big difference when it comes to reaching your target market. The in-app editor does have some limitations — for example, Instagram can remove your audio if you pull it from its library. The best part?

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Instagram Template Templates HootSuite 87

Keyhole.co

DECEMBER 28, 2022

For a while now, Instagram has been one of the most important social media platforms and digital marketing channels. Up until now, brands and influencers alike have been using business accounts to support their Instagram marketing efforts and leveraged third party apps to access robust social media marketing analytics.

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Instagram Influencer Analytics Notification 98

Ignite Social Media

SEPTEMBER 22, 2022

Some of these brands include Delta, Unilever, Monster, and GSK. They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market.

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Review Case Study Social Media Management Airlines 91

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Moreover, 47.4%

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How To Hashtag Influencer UGC 133

Pixlee

DECEMBER 27, 2021

Use User-Generated Content and Influencer Marketing to Convert Social Fans. If you haven’t started featuring user-generated content (UGC) and influencer marketing as part of your Facebook marketing strategy, you should now. In addition, you can cross-post Instagram stories to Facebook, expanding your brand’s reach.

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UGC Facebook Library Transportation 72

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. This signals a huge window of opportunity for marketers and advertisers. Highlight collaborators and influencers.

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agora pulse

JULY 22, 2020

You can use them to: Build brand awareness. Align your new or unknown brand to a well-known individual or brand to establish awareness. A live collaboration can add something different to your usual marketing mix. It can also bring you fans who wouldn’t otherwise follow your brand. Shared marketing goals.

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Collaboration Examples Instagram Tips 140

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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B2B Press Release Apple Loyalty 89

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. But consider that the majority of consumers today feel that brands don’t understand them. Why is market research so important, anyway? Figure out how to position your brand.

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Research How To Marketing Price 98

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? For social marketers, TikTok is becoming increasingly hard to ignore. Another common misconception is that brands don’t belong on TikTok. Definitely.

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Questions Banking Insurance HootSuite 104