Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

Influencer 174

Influencer B2B Marketing Apple 174

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Catch all episodes here. Episode Summary. Make no mistake, a solid product matters.

Brands 144

Brands Content B2B Apple 144

Ignite Social Media

AUGUST 3, 2020

TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral video app. How Should Brands Prepare to Use Instagram Reels. Instagram Reels, the New TikTok? Sign Up For Our Newsletter: Social You Should Know.

Instagram 183

Instagram Brands Remix How To 183

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 103

Analysis Sentiment Marketing How To 103

Sprout Social

OCTOBER 6, 2016

When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual assets to ensure your entire social marketing team is able to organize, find and share your brand’s creative? The Benefits of a Centralized Image Library.

Library 87

Library Publishing Collaboration Aggregator 87

Twist Image

DECEMBER 2, 2010

What business books should you read if you are looking to up your game in the digital marketing channels or if you're just about to enter the fray? When people ask about Digital Marketing, it sounds more like they're thinking about Social Media. The truth is that Social Media is but a small component of the Digital Marketing world.

Library 110

Library Marketing Case Study Advertising 110

Oktopost

FEBRUARY 2, 2022

Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? It’s no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot’s 2021 Partner of the Year !! Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Data 150

Data B2B Apple Marketing 150

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing?

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

JULY 7, 2022

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. Where to find YouTube Creator Studio.

YouTube 114

YouTube Marketing Library Video 114

Sprout Social

FEBRUARY 4, 2021

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. As it stands, about 85% of businesses are using video in their marketing strategy. So we want to dive into a few that might be perfect for your brand’s video marketing strategy.

Team 126

Team Video Tools Marketing 126

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further.

Brands 114

Brands HootSuite Module Meme 114

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Oktopost

MARCH 10, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Catch all episodes here. Episode Summary. Meet Jason.

Team 144

Team B2B Apple Marketing 144

Sprout Social

APRIL 5, 2022

These are all great questions to ask when you’re using videos for your Facebook marketing strategy. In this post we’ll give you a breakdown of the most important metrics you should measure for your brand. Another option is to view these metrics from your video library. How many of them skipped your Story videos?

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Metrics Video Brands Facebook 129

Ignite Social Media

AUGUST 27, 2019

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. is ideal for any content marketing strategy and comes in many different forms: videos, reviews, blogs, product reviews, etc.

UGC 98

UGC Brands Authentication Banking 98

Ignite Social Media

APRIL 8, 2022

So is it ok for brands to do the same things individuals can do? As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise. Using other people’s content can get you sued, more so if you’re a brand. Can Brands Use the TikTok Music Everyone is Using?

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Fair Use Social Media Meme Public Domain 215

Socialized

JANUARY 31, 2021

Restaurateurs used to market their restaurants by distributing pamphlets and by promoting their restaurants through shopping malls or by providing offers via other brands. So brand owners are shifting their focus in marketing their brands through social media. Come, find for yourself! Now, this is a great campaign!

Social Media 130

Social Media Tips Marketing Discount 130

Keyhole.co

JULY 18, 2023

If your business is yet to market itself on TikTok, you are missing a trick. But what else makes it the ideal marketing platform? TikTok users are active and engaged – the perfect marketing combination. TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes.

Tips 52

Tips Marketing Trends Influencer 52

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It’s a one-stop shop that’s excellent for beginner creators and brands. You’ll also need access to a Facebook Page since the tool is specifically for content creators and brands.

Instagram 105

Instagram Facebook Marketing Features 105

Oktopost

SEPTEMBER 9, 2021

Veyo’s VP Marketing, Sarah Kuntsal, takes the hot seat on this episode of the Radically Transparent podcast, brought to you by Oktopost. Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Meet Sarah Kuntsal.

Automotive 112

Automotive B2B Marketing Apple 112

Oktopost

JANUARY 26, 2022

Watch the recording: Want to hear more from renowned marketing leaders? But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer. Catch all episodes here. Episode Summary. Stay in the Loop.

Authentication 62

Authentication Strategy Brands B2B 62

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. 55% of consumers learn about new brands on social.

Statistics 145

Statistics Social Media Marketing Survey 145

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! Plus, many brands are taking steps to celebrate the day. How Brands can Celebrate Juneteenth on Social Media.

Social Media 106

Social Media Brands Creative Commons Education 106

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Some brands, Sprout included , have opted to pause all regularly scheduled social content for the moment. Spike Alerts and Inbox Views . Inbox Rules and Chatbots.

Features 99

Features Brands Library Team 99

Sprout Social

FEBRUARY 15, 2023

With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. Or, continue on to the next step: Branding.

YouTube 86

YouTube Brands How To Analytics 86

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. How 3 brands are promoting popular BookTok recommendations on TikTok. Maas , don’t worry.

Brands 108

Brands Retail Meme Trends 108

Ignite Social Media

JUNE 17, 2021

Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Social has its own rhythm, it has its own flow, its own look and feel, and audiences expect branded content to fit in, or else it’s going to feel inauthentic, forced, and not perform well. Build a Robust Content Library.

Social Media 176

Social Media Content Guidelines Library 176

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Social should be your brand’s first responder: available to support your customers whenever they want to reach out. Let’s explore six great benefits businesses reap when service and marketing unify on social.

Social Media 208

Social Media Marketing Team Upcoming 208

agora pulse

JULY 16, 2020

Are you including YouTube playlists in your social media marketing toolbox? YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of the huge marketing potential behind YouTube playlists. You should!

YouTube 113

YouTube Marketing Curation URL 113

Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Watch the recording: Want to hear more from renowned B2B marketing leaders? They don’t want to hear from brands they’ve never heard of and haven’t been recommended by their peers. Today, she leads her marketing team at Tackle.io

B2B 62

B2B Brands Apple Hosting 62

Postcron

DECEMBER 20, 2022

Whether it’s a global brand or a local one, there are plenty of observance days throughout the year during which you can share content that will help you connect with your existing or new audience. Having figured out your goals, it’s time to think of ways to make your brand stand out and reach more people. Isn’t that right?

Marketing 72

Marketing Social Media Management Hashtag Discount 72

Pixlee

SEPTEMBER 8, 2020

Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only the newest generation that cares about inclusive marketing. It takes more than just searching through stock photo libraries to find images of underrepresented groups.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

NOVEMBER 2, 2021

In spite of that, many brands are still hesitant to join. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Refining our TikTok marketing strategy. But it’s also an opportunity. What we tested. sproutsocial.

Strategy 114

Strategy Marketing Hashtag Influencer 114

Oktopost

JUNE 29, 2022

Want to hear more from renowned B2B marketing leaders? How do you differentiate great marketing from BS? Gone are the days when Chief Marketing Officers oversee advertising, lead brand management and take charge of market research. Good marketing versus BS and the secrets behind achieving continued growth.

B2B 75

B2B Apple Marketing Authentication 75

Jon Loomer

JUNE 14, 2023

The beneficiary is the brand, person, or candidate that benefits directly from the ad. Meta Ad Library Since this is all about transparency, it should be no surprise that beneficiary and payer information will be publicly available sometime within the year in the Meta Ad Library. The payer is the one paying for it.

Library 162

Library Advertising Cost Small Business 162

Buffer Social

DECEMBER 9, 2021

Corporations like Apple, Nike, and Starbucks are known for their solid, instantly recognizable brands that are woven through everything they do. While the same can be said for many smaller businesses, building a brand from the ground up can feel daunting for entrepreneurs, especially if you’ve never done it before.

Company 84

Company Brands Apple Small Business 84