How Brands in the Pharmaceutical Industry Stack Up

Unmetric

However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. We’ve tracked the trends in the pharma industry and best practices for social content publishers.

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. Make sure these marketers are already enacting campaigns you admire, and are in your industry, for highest relevancy.

Trending Sources

5 Proven Instagram Hashtag Strategies from the Airline Industry

Simply Measured

Visuals have always been key in the travel industry, so it isn’t a surprise that Instagram is now one of the top five travel marketing channels. If you are looking for engagement in a visually-rich industry like travel, you cannot ignore Instagram. What Is Working for These Brands?

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

Why do users — and investors — find this brand of app so valuable? Companies and brands, instead of launching their own standalone apps, are launching them within WeChat’s ecosystem, making it a one-stop destination for everything from mobile payments to restaurant reservations. The post What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging appeared first on Visually Blog.

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. But maybe there are in fact certain industries where we can be sure to always get an answer?

Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

Hopefully, this is what the birth of a plural democracy looks like, providing brands with the channels they need to communicate with their audiences. Libya’s Media and Marketing Industries Inching Forward is a post from: Waxing UnLyrical.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Why should you bother creating your own hashtag campaign ?

Industry Spam Rings Plague Google Local, Cause Problems

Bill Hartzer

Google Local, now known officially as Google My Business , has to deal with what they call “industry spam rings”, which are plaguing Google’s local listings like a virus. The industries involved in the industry spam rings are: HVAC (Heating and Air Conditioning).

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand.

Twitter & Industry Experts Share Advice on Social Customer Care

Sprout Social

Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. increase in then amount of users who are Tweeting to brands and looking for a response,” Lesser said. Consumers aren’t communicating with brands on social because they want to be connected to a robot.

Auto Brands Comparison Report

Unmetric

Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles. The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. Guest post by Liz Greene.

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9 Steps to Creating Good Content for Your Brand

Pamorama

Writing good content is crucial to delivering value and creating thought leadership for your brand. . It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists.

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Review of the Online Group Buying Industry

Idaconcpts

As you can see, another player in the group buying industry, Tippr, does not even come close to the number of monthly unique visitors from LivingSocial and Groupon throughout the period April to December 2010. Here is a short review of these 2 key players in the online group buying industry.

What Publicis Omnicom Is Screaming At Our Industry

Twist Image

Have you seen any chatter about how much better this merger will be in terms of personalized service to the brands that they serve? How about the efficacy of client services and project management to return better work at a more efficient price to the brands? How will this new entity leverage all of this data that is being collected to bring better results back to their brands? We''re not in the TV industrial complex anymore, Toto. advertising industry. brand.

Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Tweet.

How The TV Industry Just Hurt Television Advertising

Twist Image

Yes, this makes Hulu much more of a direct competitor to Netflix, Amazon, and the like, but it also sends a very interesting message (especially because their current premium subscription service is $7.99, but still has commercials) to the media industry. brand. media industry. television industry. tv industry. What is the value of your personal data to an advertiser?

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Both are clearly damaging to your brand.

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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? more effective social marketing by brands. Social Media Statistics Adobe brand engagement mobile

Your Brand Is Not A Logo

SocialFish

Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them.

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Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

The Realtime Report

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The brand gained more than 4,000 new ‘likes’ for its Facebook page on the first day of the Vanquish campaign.

Find Your Brand's Content Marketing Groove

Twist Image

This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of goods. Brands believe that the more content they produce, the more people that it will connect with. Make your brand like Zander Zon. . brand. branded content.

What Can We Learn From the Top 30 Brands on Facebook? (Report)

SocialTimes Facebook

It’s important to pay close attention to the tactics employed by industry leaders; they provide general insights for your strategy. Within social media marketing, the industry leaders to pay attention to are the big brands that are attracting massive fan bases.

11 Ways to Jumpstart Your Instagram Branding

Sprout Social

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience.

How to Build a Brand on Instagram

agora pulse

Want to learn how to take advantage of Instagram and build your brand with it? I started Short of Height , a brand new lifestyle blog and I wanted to get more exposure for it. Today I’ll share with you what I’ve learned from building a brand from scratch.

How To Craft A Better Brand Story

SocialFish

Feelings are your brand. Your association’s brand is the sum of the feelings members and the broader community have about the association. Brands are about feeling and emotion; not tangibles. Do you want to improve your association’s brand story?

How to Use Social Media to Build Brand Trust

Convince & Convert

These interactions help build brand trust and a form a community around your brand. So, how do you use social media to build brand trust? People are likely to trust authorities or experts in a certain industry or on a particular topic. Show Your Brand Personality.

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

I am going to look at each of these different aspects of Lego’s marketing in an effort to show you how to build your own brand similarly. Lego is a global brand without a single doubt, and it fully acknowledges this in its video marketing efforts.

Let Brands Be Brands

Geoff Livingston

Why is it that we as an industry wants brands to become people and people to become brands? This manifests itself with a corporate brand online talking like a human being, but without identifying the people behind the communications. Image by Vincent Teeuwen.

How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. This is a guest post by Neil Davidson.

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Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Becoming a human brand isn't going to happen overnight. Brand Storytelling in a Nutshell.

How to Humanize a Sketchy Industry

Convince & Convert

I saw a presentation at the MarketingProfs Digital Marketing Forum in Austin a few ago from Eric Granof , CMO of ExpertBail , which seeks to become the country’s first branded network of bail bonds companies. Social media is about people, not logos.

How a Lack of Focus Killed a Top Brand: The Fall of Princeton Review

Waxing UnLyrical

When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. And not every major brand sticks around forever. The test prep industry is worth $4.5

9 Essential Social Media Manager Skills and Qualities Found in Industry Leaders – Bonus Episode [SSM026]

Buffer Social

We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. A huge thank you to all of you for joining us every week for brand new episodes.

Love Your Brand

Twist Image

Let's not forget about brands. Let's not forget about how a brand connects to a market. When you think about your brand, do you really (and truly) understand the importance of the creativity behind it. With that, the conversation tends to be more about "where" the brand is connected, and much less about "how" that brand is connected. The difference is, ultimately, about who will be the winners, and who will be the losers in your industry's vertical.

What Your Brand Can Learn from Casper’s Instagram Account

Simply Measured

Casper, the mattress-in-a-box company, did it by delivering small, shippable boxes with mattresses directly to consumers, disrupting the mattress industry paradigm. Getting customers engaged with the brand drove Casper’s initial success. What can your brand do?

Why Brand Voice Matters and How to Form It

Simply Measured

A distinct and unwavering brand voice is one of the core attributes of a strong online brand presence–but it is also the most vulnerable. At Hard Rock International, we fiercely manage and protect our brand voice. Brand voice is the focused, consistent heart of a brand.

Innovation And Talent In The Marketing Industry

Twist Image

When was it the business of a Marketing agency to do anything but service the needs of the brands it serves? As a service-based industry, moves like this were considered radical because the core revenue of the agency came from the ability to sell each team member as billable time, or to grab a percentage of the revenue generated on the media side of things. marketing industry.

How Some Big Brands Manage Social Media

SocialFish

Altimeter Webinar: State of the Social Media Management System Industry. I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. Here’s Jeremiah Owyang’s post with more details.

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