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The PR Industry is Full of Spin Doctors and Liars

Spin Sucks

On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks.

Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

A notable 61 percent of respondents said they are using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement. OK, so blog posts, Twitter and Facebook, influencers, and visuals are all really important to the industry.

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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. We’ve tracked the trends in the pharma industry and best practices for social content publishers.

Changes to the Barcelona Principles Hurt the PR Industry

Spin Sucks

During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. By Gini Dietrich.

Self-Hating PR Pros and the Change in Industry

Spin Sucks

The PR industry has, for a very long time, used media relations as the example when describing what we do because it’s tangible. But while media relations is fantastic for brand awareness and credibility, it doesn’t drive business results unless it’s integrated with other tactics.

5 Proven Instagram Hashtag Strategies from the Airline Industry

Simply Measured

Visuals have always been key in the travel industry, so it isn’t a surprise that Instagram is now one of the top five travel marketing channels. If you are looking for engagement in a visually-rich industry like travel, you cannot ignore Instagram. What Is Working for These Brands?

How to Ignite Your Brand Ambassadors

Spin Sucks

After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. It can work for any sized business, in any industry, as long as you have loyal customers.

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Myths Keeping Social Media out of Regulated Industries

Adam Sherk

For some titles a single branded profile is the right approach. Let the editorial staff take the lead on branded profiles, and promote individual profiles on-site to extend engagement further. By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur.

Will Lack of Creativity Be the Demise of the PR Industry?

Spin Sucks

Admittedly probably not the best place for a branded question, but a pizza every week for 30 years? Like Perlut, I cut my teeth on reputation management and big brand crisis communications.

Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. To maintain brand consistency, you must make sure each and every employee is on the same page about what to say and how to say it.

Four Steps to Create Your Personal Brand

Spin Sucks

The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand.

Brands 137

Auto Brands Comparison Report

Unmetric

Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles. The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand.

Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

Hopefully, this is what the birth of a plural democracy looks like, providing brands with the channels they need to communicate with their audiences. Libya’s Media and Marketing Industries Inching Forward is a post from: Waxing UnLyrical.

Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Tweet.

Gaining Respect for Yourself and the PR Industry

Spin Sucks

This perception of our industry is pretty rampant and it’s also why mainstream media such as The Economist write articles like, “ Public Relations: Rise of the Image Men.&#.

The Pageview Industrial Complex

Twist Image

Good for the publishers (in terms of revenue), good for the brand (looking to get their message in front of as many eyeballs as possible) and questionable for the consumer (lots more ads and lots more clicking around for a single piece of content). It''s doubtful that a thirty year-old bran cereal brand is going to get much earned and owned media simply because they''re launching a new line with dried strawberries in it. brand engagement. branding. marketing industry.

Beyond SEO: The Power of Brand Building

Spin Sucks

You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services instead of searching for what it is you sell and falling on your website in the first page of Google results. I''m a brand loyal shopper.

SEO 93

The Five Parts to Brand Storytelling Nearly Everyone Misses

Spin Sucks

He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today. In Spin Sucks , I talk about how important it is to think about your brand storytelling like you would a novel. There are five essential parts to brand storytelling.

Brands 155

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Why should you bother creating your own hashtag campaign ?

What College Football Teaches Us About Brand Development

Spin Sucks

In 1997, when Phil Knight challenged a Nike design team to tackle brand development for the University of Oregon, little did he know he had also unofficially launched a new and very profitable division of Nike. Brand Development isn’t Only External. How strong is Oregon’s brand?

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity SMM

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. Guest post by Liz Greene.

Brands 112

Industry Spam Rings Plague Google Local, Cause Problems

Bill Hartzer

Google Local, now known officially as Google My Business , has to deal with what they call “industry spam rings”, which are plaguing Google’s local listings like a virus. The industries involved in the industry spam rings are: HVAC (Heating and Air Conditioning).

Twitter & Industry Experts Share Advice on Social Customer Care

Sprout Social

Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. increase in then amount of users who are Tweeting to brands and looking for a response,” Lesser said. Consumers aren’t communicating with brands on social because they want to be connected to a robot.

9 Steps to Creating Good Content for Your Brand

Pamorama

Writing good content is crucial to delivering value and creating thought leadership for your brand. . It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists.

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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. How to identify the best influencers to work with your brand. Brand Humanization in a Nutshell (episode 5).

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

Why do users — and investors — find this brand of app so valuable? Companies and brands, instead of launching their own standalone apps, are launching them within WeChat’s ecosystem, making it a one-stop destination for everything from mobile payments to restaurant reservations. The post What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging appeared first on Visually Blog.

Review of the Online Group Buying Industry

Idaconcpts

As you can see, another player in the group buying industry, Tippr, does not even come close to the number of monthly unique visitors from LivingSocial and Groupon throughout the period April to December 2010. Here is a short review of these 2 key players in the online group buying industry.

What Publicis Omnicom Is Screaming At Our Industry

Twist Image

Have you seen any chatter about how much better this merger will be in terms of personalized service to the brands that they serve? How about the efficacy of client services and project management to return better work at a more efficient price to the brands? How will this new entity leverage all of this data that is being collected to bring better results back to their brands? We''re not in the TV industrial complex anymore, Toto. advertising industry. brand.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

Brands 115

How The TV Industry Just Hurt Television Advertising

Twist Image

Yes, this makes Hulu much more of a direct competitor to Netflix, Amazon, and the like, but it also sends a very interesting message (especially because their current premium subscription service is $7.99, but still has commercials) to the media industry. brand. media industry. television industry. tv industry. What is the value of your personal data to an advertiser?

Find Your Brand's Content Marketing Groove

Twist Image

This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of goods. Brands believe that the more content they produce, the more people that it will connect with. Make your brand like Zander Zon. . brand. branded content.

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. Both are clearly damaging to your brand.

Brands 139

What Can We Learn From the Top 30 Brands on Facebook? (Report)

SocialTimes Facebook

It’s important to pay close attention to the tactics employed by industry leaders; they provide general insights for your strategy. Within social media marketing, the industry leaders to pay attention to are the big brands that are attracting massive fan bases.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. What led to the increase in brand engagement? more effective social marketing by brands. Social Media Statistics Adobe brand engagement mobile

Your Brand Is Not A Logo

SocialFish

Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them.

Brands 102

11 Ways to Jumpstart Your Instagram Branding

Sprout Social

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience.

What Your Brand Can Learn from Casper’s Instagram Account

Simply Measured

Casper, the mattress-in-a-box company, did it by delivering small, shippable boxes with mattresses directly to consumers, disrupting the mattress industry paradigm. Getting customers engaged with the brand drove Casper’s initial success. What can your brand do?

Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

The Realtime Report

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The brand gained more than 4,000 new ‘likes’ for its Facebook page on the first day of the Vanquish campaign.

How to Build a Brand on Instagram

agora pulse

Want to learn how to take advantage of Instagram and build your brand with it? I started Short of Height , a brand new lifestyle blog and I wanted to get more exposure for it. Today I’ll share with you what I’ve learned from building a brand from scratch.