Facebook Tests New Rating System for Brand Pages

Social Media Today

Facebook's testing a new business Page rating system, which could help improve recommendation accuracy

System 137

Will Facebook replace your B2B Marketing email system?

Buzz Marketing for Technology

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Well first that means that Facebook will issue 400 Million email account – which is no small feat. This is clearly an all out war between Facebook and Google.

System 233

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

Brands 108

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

Brands 170

Facebook Timeline for Brands: Curation and Palpitation

Dave Fleet

Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. facebook social media

Facebook First Brand Owner to File Uniform Rapid Suspension System (URS) Domain Dispute

Bill Hartzer

Facebook is the first brand owner to file under the new Uniform Rapid Suspension System (URS) domain dispute system. Facebook used the new Uniform Rapid Suspension System (URS) system to dispute the ownership of the domain name Facebook.pw, where they prevailed.

System 101

Expectations of Facebook Timeline for Brands

Mindjumpers

Tweet Just a few days back, we wrote on our blog about Timeline for Pages, trying to guess how soon would it come out and how would it change the face of brand pages in the coming times. Facebook will bring Timeline to brand Pages this month in the U.S.,

Brands 228

Fetching Friday – Resources Mashup, ASW11 & Productivity Systems

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, who’s going to Affiliate Summit West, and productivity systems on kikolani.com. 20 tips for a better blog launch – covers design, branding, content, SEO, and promotion. Facebook.

System 147

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 billion monthly active users that Facebook proudly supports. residents use Facebook several times a day?

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.”

Brands 171

Facebook Location Pages: What Brands Need to Know

Ignite Social Media

Earlier this year, Facebook launched location Pages. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Will location Pages look the same as the main brand Page?

Brands 163

3 New Social Media Features to Consider for Your Brand

Ignite Social Media

Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

The first version of this academy has already been launched with our client and partner, Loreal / Redken and is available in a private learning system for 150,000+ Redken Salons and Stylists! Social Profit Factor is designed as a system and provides the roadmap to success.

Does Facebook Anonymous Login Encourage Brand Trust?

Convince & Convert

Image via Facebook As a digital strategist at Janrain , a social sign-in company, I wanted to focus on the two major announcements related to marketing with social login and social data: 1. Now, Facebook has raised the bar for marketers to create value to their online audience.

Brands 128

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. Discovering and refining the focus of my show has helped my brand grow substantially. I originally started my show only on Facebook.

The Facebook Boost Post Button Is (Still) a Terrible Idea

agora pulse

Frequent users of the Facebook Boost Post button, listen up: This is an intervention. That Boost Post option is definitely convenient, and it can be much quicker than going through the ad system. What Exactly Is the Facebook Boost Post Option?

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. I am not talking about art as in brand and colors. Need help taking your brand to the next level?

Brands 171

Feature Friday: How to Choose the Best Comment System for Your Blog

Ari Herzog

While many bloggers prefer to stick with their native comments system, whether it’s WordPress, Blogger or any other of the popular platforms, others are preferring to use third-party systems like Disqus , IntenseDebate and Livefyre , amongst others. Third-Party Comment Systems.

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience and the list goes on. Brand architectures that increase ROI and improve efficiencies.

Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. Then seen as a damage control move in the wake of last year’s Cambridge Analytica scandal, the tool is finally nearing its release as Facebook continues its bid to prioritize data privacy. With less data available for targeting built from the Facebook pixel (e.g. What about the Facebook pixel?

Apple 59

Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

#Facebook News Feed Changes. Here’s the gist: “Facebook is making significant changes to its News Feed algorithm in an effort to prioritize “meaningful” person-to-person interactions among friends and family over posts from Facebook pages. Master Facebook ads.

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How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content.

Can Facebook Become A Trusted Bank?

Forbes Social Media

Does Facebook's potential move into cryptocurrency, herald more disruption for commercial banking brands than the central banking system

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. to share pertaining to your brand.

Brands 158

Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 1)

Diva Marketing Blog

I was very excited when Ashely Howland from Bayler Healthcare System agreed to tell us the back-story of Bayler's Pinterest strategy. About Ashley Howland is the social media manager for Baylor Health Care System. Your boards were one of the first that I pinned to my Brand Board.

System 100

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

Brands 267

Facebook Updates News Feed

Mindjumpers

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us.

Feed 242

How to Drive Business with Your Facebook Strategy

Ignite Social Media

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy.

How to Build a Brand From Scratch With the Help of Facebook

Jon Loomer

One of the primary challenges marketers face is building quick traction for a new brand. An established brand has it easy. They can target current Facebook fans, website visitors, customers and email subscribers. Now it’s time to share a blog post from your brand website.

How To 113

Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands?

Brands 259

Optimize Facebook Dynamic Product Ads The Right Way

Jon Loomer

As such, there’s an incredible amount of variance in how Facebook advertisers use Dynamic Ads. Maybe they need more context on your overall brand story. Your brand could be seen as annoying, intrusive, and not conducting any social listening.

Are Chatbots Right for Your Brand?

Ignite Social Media

Loosely defined, chatbots are computer programs that are designed to have a conversation with humans, hopefully with less awkwardness and more effectively than many automated phone systems that exist today. These bots typically reside within other messaging apps like Facebook Messenger or Kik.

Brands 107

Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 2)

Diva Marketing Blog

The secret to success in any social network, or blog, marketing strategy is elevating the content direction to beyond just messaging about the brand product. The challenge is to ensure that this value-added, or what I call "selfless content", supports the brand promise and values. .

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of?

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of?

Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Facebook wants you to see more stuff from people. It’s why not every brand will succeed on Facebook.

Feed 126

How fans are using Facebook Reactions and what it means for your brand

Unmetric

Facebook Reactions are finally here. It’s great for individual content, but what does this mean for brands? How fans are using the Facebook Reactions. I looked at 10 of the top Facebook posts (engagement score of 1,000 by Unmetric’s scoring system) from Feb 25 - Mar 05, 2016.

Brands 124

A Commenting System to Rule them All: Why Choosing the Right Comment System can Make or Break your Blog

ProBlogger

So read on for the lowdown on these top-notch commenting systems, so you can make the best decision for your publication. Most popular CMS platforms have their own commenting systems. So it makes sense to say that WordPress knows a thing or two about commenting systems.

Book Review: The Social Employee

Webbiquity SMM

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Those voices collectively shape the brand.

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6 Foolproof Strategies to Increase Your Facebook Event Attendance

agora pulse

Where many businesses fall flat, in my experience, is that they think that just creating the event on Facebook will send event registration and attendance skyrocketing on its own. Facebook events can do incredible things for your business, but only if you leverage them correctly.

#SocialPR Spotlight: Amanda Roe

Waxing UnLyrical

Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! I’m Amanda Roe, and I’m the Global Public Relations and Research Manager for Biamp Systems.

System 255

What is an Ideal Facebook Ad Frequency?

Jon Loomer

What should your Facebook ad frequency be? This is a common question among Facebook advertisers, and a source of discussion in the Power Hitters Club groups. As with many aspects of Facebook, there’s not a one-size-fits-all approach. Facebook Ad Frequency Defined.