Social Media Today

JANUARY 9, 2023

The VRS system works as a check, of sorts, to ensure that ads on Facebook and IG are being shown to a broad spectrum of users.

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Social Media Today

MAY 15, 2018

Facebook's testing a new business Page rating system, which could help improve recommendation accuracy.

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System Facebook Brands 164

Social Media Today

FEBRUARY 28, 2020

After rolling out several new updates to is Messenger policies, Facebook has provided some new tips on how to maximize Messenger for customer communications.

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System Policies Facebook Tips 213

Bill Hartzer

JANUARY 16, 2024

My main, Meta Verified personal Facebook profile , which is different than my Facebook Page , is currently suffering a “negative social media attack” over the past 24 hours. In the past 24 hours, I’ve received reports of at least 81 of my personal Facebook posts be attacked–they have been reported to Facebook.

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Facebook Notification Privacy Issues 170

Social Media Today

NOVEMBER 14, 2020

Facebook has outlined a new update to how it deals with the moderation of rule violating content, which should see the worst cases dealt with faster.

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System Content Report Facebook 217

Social Media Today

JULY 14, 2020

Facebook is launching a new program designed to lure more musicians to post exclusive video clips to the platform.

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Hosting System Video Facebook 216

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

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Facebook System Conversation Eventful 200

Social Media Today

JULY 22, 2020

Following on from its recent civil rights audit, Facebook is launching a new investigation into potential bias within its algorithms.

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Janet Fouts

APRIL 27, 2020

In today’s episode I talk with Christine Clifton about advocacy for ourselves and those we care for when working within the medical system. Being a voice for ourselves or someone else is absolutely key whenever we are engaged within these systems. Christine recently launched her latest book, “ Get Ready. Grab your copy Today!

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System Training LinkedIn Engagement 145

Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. You can have Facebook find the people who are in anywhere from the top 1% to 10% within a country or region who are most similar to your source audience. If so, Facebook will dynamically expand to reach these other people.

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Facebook How To System Advertising 212

Jon Loomer

JANUARY 11, 2023

But, how often should you update your Facebook ad creative? The reason it’s impossible to provide guidance on how often to update your Facebook ad creative is that there are three important factors that make this variable. There are actually a few potential solutions for Facebook ad creative fatigue. Every month?

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Facebook CPA Cost Trends 192

Social Media Today

FEBRUARY 7, 2019

German regulators have ordered Facebook to stop sharing data across its apps, which may have a significant impact on its ad targeting capacity.

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Data System Facebook 147

Jon Loomer

SEPTEMBER 30, 2021

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. Here’s how Facebook defines the auction : For each ad impression, our ad auction system selects the best ads to run based on the ads’ maximum bids and ad performance. The role of competition. Impact of Competition.

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Cost CPM Facebook Compete 215

Social Media Today

OCTOBER 24, 2022

Meta's 'Performance 5' provides a framework for maximizing your Facebook and IG ad results in 2022.

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System Privacy Facebook 193

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works.

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Facebook Eventful Campaign Conversation 205

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. When turned on, Facebook will test and monitor to determine if more or cheaper conversions can be found outside of your designated audience. It also cannot be used when promoting a Special Ad Category.

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Facebook API Advertising Conversation 212

SocMed Sean

APRIL 26, 2022

Most of the time, Facebook works just fine. Here’s how you can quickly fix some of the most common Facebook bugs. Facebook Messenger Keeps Displaying a Notification of a New Message, But There Isn’t One. When you click on the Facebook app, it shows an unread Messenger chat, but when you go there, no unread message exists.

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Issues Facebook Notification Posterous 246

Buzz Marketing for Technology

MARCH 4, 2010

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. What seemed like a pretty basic message about an upgrade message of their current email system which is rather archaic (you know, the one that makes you delete messages one by one!) Share this on Facebook.

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Jon Loomer

APRIL 12, 2023

If you’ve been a Facebook advertiser for a while, you’ve heard this more times than you can count. Do not touch a Facebook ad that’s working. If the results tank from staying on that same track, obviously my change was significant and the systems should need to re-learn. You may want to make a change.

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Facebook Advertising Campaign Cost 178

Jon Loomer

NOVEMBER 12, 2020

The foundation of a Facebook Business Manager account is access to ad accounts. In previous posts, we’ve discussed the following: Adding People, Partners, and System Users to Business Manager. Add a Facebook Page, Instagram, WhatsApp Account to Business Manager. Create a New Ad Account: We’ll get to this!

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Jon Loomer

OCTOBER 12, 2021

Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. If you leave that field blank, Facebook will aim to get the most results possible from your budget. When you use Lowest Cost, Facebook will try to use up your budget. Minimum ROAS. That’s it.

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Cost CPA Strategy Facebook 202

Social Media Today

SEPTEMBER 28, 2021

The move highlights the need for more independent oversight and ruling in social media platforms regulations.

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Waxing UnLyrical

OCTOBER 15, 2023

As of 12:30-ish pm ET this afternoon, I got back on Facebook… albeit with my account “restricted.” My Facebook profile was hacked early August. So until I was able to actually prove my ID—via the FB AI-based verification system that has not worked for me for two months—I was #SOL. Let’s rewind.

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Jon Loomer

NOVEMBER 15, 2022

In particular, will Facebook ads CPM costs increase? Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters. The more advertising dollars in the system, the higher the auction goes. The post Will Facebook Ads CPM Costs Increase This Holiday Season?

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CPM Cost Facebook Advertising 187

Social Media Today

JANUARY 27, 2021

Facebook takes us on a tour of the master AI system built to keep us scrolling. Learn how the news feed uses our activity to predict what we want to see and more.

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Feed Feedly News Facebook 218

Waxing UnLyrical

JANUARY 30, 2013

Which makes a good CRM system for small business a necessity. Because we can only grow our businesses if we have a system that helps we keep track of conversations in play, as well as those we need to initiate. Are there other CRM systems you are fond of? magnum via Flickr, CC 2.0. Which is many, many of us.

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Small Business System Template Templates 271

Jon Loomer

APRIL 20, 2022

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. Operating System. I even wrote about it a few years ago.

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Advertising Facebook Privacy UGC 199

Jon Loomer

FEBRUARY 6, 2023

And yet… Facebook still sucks at detecting basic fraud. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning. Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning.

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Facebook Authentication Review Report 187

Jon Loomer

NOVEMBER 21, 2022

Creating new ad accounts seems to be one of those actions that can create flags within Facebook’s systems. Beginning about a year ago, Facebook put an emphasis on cracking down on violators. jonloomer If you manage Facebook ads for clients, set it up this way. We want to avoid that as much as we can.

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Facebook Policies Advertising Course 195

Jon Loomer

OCTOBER 30, 2020

If you manage Facebook ads for others or have an agency manage your ads, the sharing of assets in Business Manager is critical. The proper people need access to accounts including Facebook pages, Instagram business profiles, WhatsApp accounts, and more. Select the Facebook page this account is connected to. Then click to add.

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Social Media Today

DECEMBER 22, 2020

Facebook's launched a revamped Help Center at a time where more advertisers are voicing their concerns with the platform's ad systems.

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Advertising Facebook System Platform 218

Social Media Today

JULY 17, 2021

The US Government is right to be pushing Facebook to take a closer look at its systems.

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Facebook System 217

Ignite Social Media

AUGUST 17, 2020

With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. What is the Facebook Learning Phase?

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Cost Facebook Upcoming How To 205

Social Media Today

MARCH 24, 2020

Facebook has provided an update on the usage levels of its apps amid the COVID-19 pandemic, as well as notes on evolving ad trends on its platforms.

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Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. Facebook doesn’t allow for the creation of video view custom audiences that allow you to isolate the people who are most engaged with multiple videos over time. But, how valuable is that?

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Video How To Facebook Groups 195

Social Media Today

APRIL 15, 2021

Facebook is developing a new system that would enable advertisers to automate optimal ad spend across multiple platforms.

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Platform Campaign Facebook System 217

Social Media Today

NOVEMBER 2, 2021

The decision comes after various legal challenges, and significant fines, relates to Facebook's facial ID systems.

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