The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content.

Ben & Jerry’s Throws One Heck Of An Ice Cream Social. Here’s The Recipe.

The Realtime Report

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s secret for getting so social?

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15 Call to Action Samples for Rocking Blog Posts that Convert

Writtent Blog

Blog posts without a call to action are like Facebook posts without images. Once you’ve written, edited, formatted, and quality-checked it, do you want your efforts to generate results for your brand? Asking readers to buy today isn’t always the right option for brands.

The Nine Best Facebook Marketing Tools

Webbiquity SMM

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

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Facebook Ads Research Tool: Test and Learn

Jon Loomer

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. To guide you, Facebook asks “What question do you want to answer?” The difference: This test utilizes Facebook’s Conversion Lift measurement.

Turning Facebook Analytics Into Action

Jon Loomer

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. You can find this information via Lifetime Value within Facebook Analytics.

Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. Then seen as a damage control move in the wake of last year’s Cambridge Analytica scandal, the tool is finally nearing its release as Facebook continues its bid to prioritize data privacy. With less data available for targeting built from the Facebook pixel (e.g. What about the Facebook pixel?

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Top 5 Facebook Promotion Types

Harp Interactive

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Running a social promotion on Facebook is easier than you might think. increase your fan base on your company Facebook page. build brand awareness.

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How fans are using Facebook Reactions and what it means for your brand

Unmetric

Facebook Reactions are finally here. It’s great for individual content, but what does this mean for brands? How fans are using the Facebook Reactions. I looked at 10 of the top Facebook posts (engagement score of 1,000 by Unmetric’s scoring system) from Feb 25 - Mar 05, 2016.

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What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. Image via BigStockPhoto.com.

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Facebook Ad Metrics Updates: Clarification and Removal

Jon Loomer

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.”

Monitor Your Brand’s Instagram Activity with New Reporting Tool

Mindjumpers

This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to better reach your potential community within the mobile app’s 80 million users.

What is an Ideal Facebook Ad Frequency?

Jon Loomer

What should your Facebook ad frequency be? This is a common question among Facebook advertisers, and a source of discussion in the Power Hitters Club groups. As with many aspects of Facebook, there’s not a one-size-fits-all approach. Facebook Ad Frequency Defined.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Audience Insights is Facebook’s version of social listening. people on Facebook.

7 Keys to Facebook Advertising Success

Jon Loomer

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads. Your brand is polished.

Can You Build a Content Marketing Super Brand

Convince & Convert

As part of his book research, Mark asked me about how I have built for myself a “super brand” where people trust or want to consume what I create, without having to sample it first, and whether anyone could create a “super brand” if they chose to do so.

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How to Create a Facebook Ad Collection

Jon Loomer

Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection? I’ve linked to sample feeds above for reference. Brand.

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All You Need To Know About Your Facebook Reach [Study]

Mindjumpers

Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand. Share of time spent on Facebook: To begin with, it is very important to see where your fans spend maximum time, so that you focus on the right areas. Tweet.

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6 Ways I Use Facebook Ad Targeting

Jon Loomer

Facebook ad targeting is one of the primary reasons why ads fail or succeed. In particular, that cuts out accidental clicks and those who won’t recognize my brand. An example of how I use this is when promoting my Facebook pixel 4-week training program.

Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. The 8 Success Criteria For Facebook Page Marketing. Brands under fire online fared worst for this.

Facebook Marketers are Already Fumbling News Feed Change

Jon Loomer

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook will have no choice. Instead, it’s always that Facebook is unfairly harming them.

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Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The Realtime Report

Facebook: 1.23 via Facebook. Millennials Are 56% More Likely To Find Brand Content On Social Networks. SDL’s Content Finds the Customer study found that Millennials are 56% more likely to find brand content on social networks.

Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using a rigorously controlled, randomly sampled panel of 3,000 Americans to produce The Social Habit. Are Brands Overvaluing Facebook and Twitter?

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The 10 Top Social Media Tools Brands are Using to Succeed in 2019

Buffer Social

This week on The Science of Social Media , we’re exploring the top 10 social media tools brands are using to succeed in 2019. Here are some of the most-used social media tools used by some of the world’s top brands: #1: BuzzSumo. #2: Facebooks Analytics.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

Looking for a way to get more trust in your brand, a lift in consumer engagement, and an edge over your closest competition? A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365.

New Facebook Power Editor: A Complete Guide

Jon Loomer

Last week, I told you everything to know about the new Facebook Ads Manager. Some features are brand new. If you have the new Facebook Power Editor, here’s what it looks like… Let’s dive in! The new Facebook Power Editor is rolling out globally!

The 10 Top Social Media Tools Brands are Using to Succeed in 2019

Buffer Social

This week on The Science of Social Media , we’re exploring the top 10 social media tools brands are using to succeed in 2019. Here are some of the most-used social media tools used by some of the world’s top brands: #1: BuzzSumo. #2: Facebooks Analytics.

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Busting Facebook’s Most Widespread Myth

Convince & Convert

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. The Different Types of Facebook Reach Metrics.

Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

I was excited when Facebook announced lead ads in June. Beginning today, Facebook is rolling out lead ads to Power Editor globally. Facebook also announced several enhancements that are coming that could be huge for marketers. What are Facebook Lead Ads?

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Why You’re Pissing Off Half Your Facebook Fans

Convince & Convert

Sure it has 600 million members and is significantly more compelling than any film made by Nicholas Cage in the past five years, but even with those inherent advantages, Facebook for business is hard. Or, that Facebook is very clearly in business to make money for them, not necessarily for us.

Facebook puts emphasis on removal of scam ads

Socialmedia.biz

On Facebook alone, 5.4 The brunt of the entire process is shared by the websites and apps where these products were listed for sale – including Facebook, Amazon, and Instagram. The post Facebook puts emphasis on removal of scam ads appeared first on SocialMedia.biz.

Free Social Media Tools We Love: Facebook Ads Compass

agora pulse

Are your Facebook ad reports ho hum? The Facebook Ad Compass by AdEspresso is here to change all that. Simply log into Compass with your Facebook account and select one of your 20 latest ad campaigns. The Facebook Ads Gallery provides access to over 20,000 Facebook ad examples.

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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Facebook ads, of course, aren’t magical. While not magical, Facebook ads are powerful. They are an amazing tool to help brands reach their ideal audience with a message.

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Facebook Tip: How To Choose Who Can See Your Friends

Almost Savvy

Most people don’t seem to mind if the world can see who they’re connected to on Facebook. Display Your A-List Friends on Your Profile On each person’s profile page, a sampling of their friends’ photos are displayed.

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How Much Do Facebook Fans Still Matter?

Jon Loomer

I know there’s a growing sentiment that Facebook fans no longer matter. While I’ve long supported the notion that fans still matter — and matter a lot — my opinion is starting to change, at least when it comes to Facebook ad targeting.

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Get Your Pinterest Brand Page Now

Small Business Mavericks

If you don’t have a business presence at Pinterest currently and you are ready to add a visual branding element to your social networking, you can set up a business brand page. If you do have an account in a business name, then you can convert that account to a business brand page. Add Pinterest branding to your marketing brochures and other collateral. Branding Pinterest Social Media social networkingPinterest has announced that businesses are welcome.

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How to use social media personas to boost brand engagement

Sprout Social

From finding your brand voice to publishing relevant pieces, social media personas help you tap into content that speaks to different members of your audience. For example, Denny’s is a brand that’s infamous for it’s meme-heavy Instagram and bizarre Twitter. However, the brand’s Facebook page takes a totally different approach. Consider how many brands quite literally craft narratives for their social media personas. Brands they support.

#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads.

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12 Facebook Success Factors Based on Real Data

Convince & Convert

We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. This is not a random sample. Most of these pages we track are based on requests from RivalIQ users, but almost all major brands are represented. What Does “Good” Mean on Facebook? Observation #3: The really big brands don’t seem to float to the top. So what works on Facebook?

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Q3 2018 Social Media Benchmarks for the Automotive, Beauty, Fashion and Food Industries [Infographic]

Social Media Today

The results from a study analyzing 100k Instagram and Facebook posts from a sample of brands in the automotive, beauty, fashion and food industries between January and October of 2018.