Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

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Retail Social Media Brands Tips 104

Pixlee

APRIL 15, 2020

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Create A Hashtag Challenge.

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Fashion Brands Apparel Authentication 59

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. Then, dig in further.

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Examples Social Media Sentiment Influencer 118

Sprout Social

NOVEMBER 29, 2023

From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. Brand accounts should emphasize human interactions and avoid anything that looks spammy. Uncover important insights about your audience. More on this in the next section.

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Instagram Tools Strategy Hashtag 112

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

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Strategy Twitter Tips Marketing 52

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. With Insights, you can track brand sentiment, emotion, mentions, demographics, and more.

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HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

NOVEMBER 19, 2020

Using Sprout’s Social Listening platform, we gathered insights from recent conversations about outdoor activities to learn which ones people are taking part in most, how they feel about these activities and what brands are doing in response. So, if your brand cares about climate change, let your followers know.

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Hootsuite

NOVEMBER 10, 2021

It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. Now, pick the category that best describes your brand and tap Next. Make sure your profile photo looks good and represents your brand. Use hashtags. Add a website and email address to your profile.

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How To Hashtag Trends Analytics 143

Buffer Social

OCTOBER 1, 2020

HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

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Social Media Strategy Marketing Communities 98

agora pulse

AUGUST 17, 2020

I have seen too many brands trying to do social media marketing just because their competitors are doing that. The result is always the same: Those brands see no results, and in a few months (or a couple of years) decide to move those budgets elsewhere. People who signed up to your newsletter or asked for a demo of your product).

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Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

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UGC Content HootSuite Authentication 145

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

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Social Media Brands Instagram Training 91

Hootsuite

JUNE 29, 2023

It’s also important for maintaining the brand’s reputation. A social media style guide is a set of rules that dictate how your brand shows up on social. These cover things like your brand voice, visuals, and personality. They’re the best way to ensure your content is cohesive, consistent, and on-brand.

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Guidelines Template Templates Social Media 79

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. Generate leads and drive revenue.

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Tips Authentication LinkedIn Groups 130

Sprout Social

MARCH 21, 2019

But if you want to use it to promote your business or your personal brand, you have to do more than just broadcast tweets every once in a while. Use the Twitter Trends Report to discover trending topics and hashtags across the platform. This report even helps you narrow down on influencers and brand advocates who are talking about you.

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Analytics Twitter Tools Strategy 104

Unmetric

NOVEMBER 4, 2019

A social media analyst develops a company’s online presence and helps create brand awareness through the use of social media networks. An analyst looks at the data to derive insights that are passed on to the social media manager and creative teams to help them build brand awareness. What does it take to be a social media analyst?

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Social Media Social Media Management Sentiment Analytics 97

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

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Analytics Tools Twitter Hashtag 72

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand.

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Template Templates Social Media Tips 135

Sprout Social

MARCH 30, 2021

And with the right tool, you can wield that power for the good of your brand. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. What day is leg day? There was a clear answer: Wednesday. In 2020, 96.5

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Questions Data Focus Group Analysis 121

The Realtime Report

JANUARY 28, 2017

They saw social as a channel to build their brand, by taking a broadcast approach and posting content with broad appeal. This approach works well for B2C companies who care most about branding, but doesn’t work for B2B companies whose biggest directive is to generate demand and provide qualified leads to a sales team.

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Hootsuite

JULY 2, 2019

When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. This can help boost brand reputation and make recruitment easier. They may even be on some platforms that your brand isn’t. With an employee advocacy program, employees are the ones doing the advocating.

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Hootsuite

JANUARY 31, 2022

Instagram shops help you curate your brand story and showcase your products to the world. Boosts brand exposure and drives traffic to your page and website. You have to follow Instagram’s Terms of Use and Community Guidelines. Your brand and page should be considered a trustworthy, authentic, presence.

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Instagram How To Policies Buy 104

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. But social—unlike most communication channels— offers an equally, if not more effective solution.

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Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. National Geographic.

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Social Media Marketing

JULY 18, 2013

Here are four keys to turning customers into brand advocates. Platforms Examples from five brands that have used Instagram video include strategies such as taking fans behind the scenes, launching a product, telling the brand story, giving demos and being entertaining. Be vigilant, community managers.

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Pixlee

NOVEMBER 19, 2020

Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. UGC has turned out to be extremely valuable in conversion strategies for ecommerce sellers, as it is: Trusted: Word-of-mouth, marketing from one customer to another has always been the strongest way for building trust in a brand.

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Social Media UGC ROI Newsletter 52

Sprout Social

OCTOBER 14, 2016

Instagram allows brands to simultaneously scale and individually hone in on engagement opportunities with fans. To ensure maximum visibility, maintain a content calendar and pay attention to every post variable including which types of images, captions and hashtags are most popular with your audience. Pay Attention to Everything.

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Instagram UGC Hashtag Community building 40

Razor Social

JUNE 21, 2019

Plenty of different software on the market offer social media content scheduling, publishing, and response management, and most have something great to offer brands and marketers looking to streamline their social media marketing. He is an award-winning Blogger , Speaker, and Author, and Brand Evangelist at Agorapulse.

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Social Media Management Social Media Tools How To 71

Later

MARCH 30, 2020

Instagram is one of the best social platforms for growing a community, promoting your products and driving sales. To help you build a strategy that works for your brand, check out these social media statistics: Instagram Statistics: Posting Trends . #1: 5: Over 200M Instagram Users Visit at Least One Brand Profile Page per Day.

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Statistics Social Media Marketing Instagram 67

Pixlee

NOVEMBER 21, 2017

Our clients see lower content costs and higher conversion rates by leveraging the vast amounts of authentic, customer-generated content already being created for their brand. That said, there are many less-used, highly beneficial features that can bring exceptional value to your brand. Display Interactive Galleries.

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Social CRM UGC Aggregator Influencer 42

Talkwalker SM

MAY 26, 2016

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Screenshot from @mrslvoemon.

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Analytics Influencer Apparel Airlines 68

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

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Hootsuite

APRIL 1, 2020

Description : Front-load important keywords, add relevant links and information, and up to 15 hashtags. Of course, make sure your content is age-appropriate and adheres to YouTube’s Community Guidelines. Learn how to grow your brand on YouTube. Script : Even if it’s just bullet-form, write down the key points.

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Sprout Social

AUGUST 17, 2021

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? We’ve rounded up a list of tools that can help with a variety of aspects of community management.

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Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Build a community.

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Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

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Later

MAY 13, 2020

There is a lot of discussion about TikTok hashtags and what their connection is to the ever-so-secret TikTok algorithm. In this blog post will help you understand everything you need to know about TikTok hashtags, from learning about why they’re important, to whether you should be using popular hashtags like #foryoupage on your posts.

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