Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 127

Mindjumpers

MAY 16, 2013

Some huge brands are already using the new service, but what can you actually do with it? Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Give people a hashtag to use to that will gather all the material.

Brands 260

Brands Instagram Social Networking Hashtag 260

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice.

How To 100

How To Sentiment Template Templates 100

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

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Retail Social Media Brands Tips 104

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Instagram 126

Instagram Engagement Brands Avatar 126

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Brands and Products. Competition: 77%. Competitive.

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Brands Sentiment Influencer Survey 193

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. Then, dig in further.

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Examples Social Media Sentiment Influencer 122

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. Even though every B2B brand is unique, social selling can be a powerful tool for virtually any kind of business. This score is based on four components: Establishing a professional brand through your LinkedIn profile.

B2B 171

B2B Brands LinkedIn Groups 171

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Lemons – Demo – Brye. million likes.

Trends 145

Trends Influencer Strategy Hashtag 145

Pixlee

APRIL 15, 2020

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. TikTok is a great channel for before and after transformation demos.

Fashion 59

Fashion Brands Apparel Authentication 59

Sprout Social

NOVEMBER 29, 2023

From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. Brand accounts should emphasize human interactions and avoid anything that looks spammy. Uncover important insights about your audience. More on this in the next section.

Instagram 115

Instagram Tools Strategy Hashtag 115

Convince & Convert

NOVEMBER 15, 2012

Software from TweetReach offers a compelling value proposition: allowing users to figure out precisely how many potential impressions a tweet, brand name, or hashtag has accumulated on Twitter recently. They’ll even show you which Twitter users are spreading a particular message the most.

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Tumblr Social Media Management Software Hashtag 117

Unmetric

MAY 30, 2019

Unmetric now provides in-depth visual intelligence and analytics to help marketers decide which images engage best for their brand. How many brands are using fall colors in their autumn campaigns and how are their posts performing? Discover popular posts, hashtags, and topics along with dominant colors and objects used.

Brands 95

Brands Analysis Analytics Campaign 95

Hootsuite

APRIL 25, 2024

Content curation is when you source and post content from other brands and creators. Plus, you can align yourself with brands you admire or your audience loves by sharing their posts. You can filter social posts by parameters like account, keyword, hashtags, and location. What are content curation tools? Trend-tracking.

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Curation Social Media Management Tools Social Media 75

Hootsuite

NOVEMBER 5, 2021

Next, we aim to increase brand love and provide additional context to our users on how to best utilize our platform’s features. Now, Hootsuite’s Dashboard enables you to customize text, mentions, emojis, and switch up the hashtags for each social network—without having to schedule each one as a separate post. Request a Demo.

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HootSuite Notification Hashtag Upcoming 116

Keyhole.co

APRIL 3, 2024

By tracking what’s hot and cooling down, you can craft content that resonates and captures the moment, guaranteeing your brand stays current and connected. If you feel your X presence isn’t up to par, it’s time for a refresh that represents your brand. So, make sure it’s professional, clear, and unmistakably you.

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Strategy Twitter Tips Marketing 52

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. With Insights, you can track brand sentiment, emotion, mentions, demographics, and more.

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HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

AUGUST 15, 2022

Get a free Heyday demo. People like to be acknowledged, especially when they have a relationship with your brand. People often use social media to research a product or look up a brand. Close to 1 in 2 people have reported looking up new brands, products or services on Instagram. Use hashtags to reach new audiences.

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Strategy Discount Marketing Retail 101

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand.

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Data Metrics Sentiment Analytics 124

Hootsuite

NOVEMBER 10, 2021

It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. Now, pick the category that best describes your brand and tap Next. Make sure your profile photo looks good and represents your brand. Use hashtags. Add a website and email address to your profile.

How To 143

How To Hashtag Trends Analytics 143

Unmetric

JUNE 25, 2019

Despite Instagram having its inbuilt insights analytics, you may find it insufficient if you are a brand that wants to get actionable insights to drive engagement and sales. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

Analytics 130

Analytics Instagram Tools Metrics 130

agora pulse

AUGUST 17, 2020

I have seen too many brands trying to do social media marketing just because their competitors are doing that. The result is always the same: Those brands see no results, and in a few months (or a couple of years) decide to move those budgets elsewhere. People who signed up to your newsletter or asked for a demo of your product).

Social Media 171

Social Media Strategy Marketing How To 171

Unmetric

JULY 16, 2019

Brands are always trying to one-up each other with the next viral Post and in order to create similar, compelling content, you need to study them further. They cling to their hair vitamins, screaming ‘hashtag blessed’ Even detox tea can’t save them now. Get a demo today. Social media is dynamic. instagramdown.

Social Media 89

Social Media Publishing ROI Analytics 89

Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Launch a new product or service. Drive sales and revenue. Measurable.

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Campaign Engagement Marketing Hashtag 137

Convince & Convert

DECEMBER 5, 2017

Social should be your brand’s first responder: available to support your customers whenever they want to reach out. The report’s authors, Ian Jacobs and Erna Alfred Liousas, say that when brands don’t tackle these silos, “customers lose.”. Consistent Brand Voice. But how to fix the problem? Click To Tweet.

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Social Media Marketing Team Upcoming 208

Hootsuite

MAY 31, 2023

Develop a content plan to increase followers for [DESCRIBE BRAND] on Twitter. Just feed the AI a few details about your business, brand, product, or service and then ask it questions to help you come up with the perfect content ideas. Book a free demo today. Book a Demo 3. How often should we post? ChatGPT can help.

Social Media 140

Social Media HootSuite How To URL 140

Unmetric

AUGUST 19, 2019

Looking for mentions of your brand and the topics relevant to your business across these networks is like looking for a needle in a haystack. A social media monitoring tool helps you collect key data that will help your brand go a long way in achieving your social media goals. Track relevant hashtags. Did you know there are 3.5

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Social Media Tools Price Hashtag 91

Sprout Social

NOVEMBER 19, 2020

Using Sprout’s Social Listening platform, we gathered insights from recent conversations about outdoor activities to learn which ones people are taking part in most, how they feel about these activities and what brands are doing in response. So, if your brand cares about climate change, let your followers know.

Travel 121

Travel Sports Exercises Sentiment 121

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 93

Social Media Brands Instagram Training 93

Hootsuite

JUNE 29, 2023

It’s also important for maintaining the brand’s reputation. A social media style guide is a set of rules that dictate how your brand shows up on social. These cover things like your brand voice, visuals, and personality. They’re the best way to ensure your content is cohesive, consistent, and on-brand.

Guidelines 78

Guidelines Template Templates Social Media 78

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

Analytics 72

Analytics Tools Twitter Hashtag 72

Sprout Social

DECEMBER 15, 2020

Brands are always looking for timely trends to jump on, but because of the lingering effects of 2020, marketers will need to adjust their approach to those trends in 2021. It never hurts to check what people are saying online before crafting your post, and consider leaning into humor if your brand feels compelled to say something.

Instagram 130

Instagram Comparison Sentiment Reddit 130

Keyhole.co

OCTOBER 24, 2022

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. Book A Free Demo. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Unmetric

NOVEMBER 4, 2019

A social media analyst develops a company’s online presence and helps create brand awareness through the use of social media networks. An analyst looks at the data to derive insights that are passed on to the social media manager and creative teams to help them build brand awareness. What does it take to be a social media analyst?

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Hootsuite

APRIL 12, 2021

A social media employee engagement strategy is a plan that outlines how your employees can amplify your brand’s visibility on social media. It should include tactics that encourage your employees to share branded content to their social media profiles as well as tools that help you distribute content to your team and track performance.

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Engagement Social Media Strategy Tools 139