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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

Vocus 184
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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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Visibility is More About Social Than Search

Proactive Report

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Social content is one way to keep your site alive and fresh. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. You need to start now.

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12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity SMM

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. 8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

WordPress 182
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20 Bloggers to Watch in 2012

ProBlogger

As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. He had a popular blog, Free Pursuits, but focused on creating a legacy rather then just being a blogger.

Blogger 53
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Your Web site.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Tweet This!

SM2 202