Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Write only about brands that you care about and believe in. Should the blogger tweet throughout the event?

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers. The value of blogger relations is clear.

The wine blogger kerfuffle

Sherrilynne Starkie

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Trusting bloggers as journalists. Can we realistically expect bloggers to live up the same standards?

How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are highly trusted resources.

4 of the Best Blogger Outreach Strategies

Convince & Convert

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well.

3 Tips For Effective Blogger Outreach

Mindjumpers

Tweet Bloggers are one of the key influencers in the online sphere. Just like journalists in traditional media, bloggers in social media should not be taken lightly and an appropriate plan must be made if you as a brand wish to include blogger outreach to your social media efforts.

LinkedIn for Bloggers – Branding, Authority and Traffic

Kikolani

When it comes to connecting with bloggers, I usually have no problem finding their Twitter, Facebook, StumbleUpon, and even YouTube channels. If those don’t impress you, how about the number of people who have the following in their profile: 43,112 results for blogger.

Reflections on Brand Advocates & Social Influence

Mindjumpers

Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. Brand advocates = trusted people. Brand advocates = Facebook-ers, bloggers etc.

8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Q: You’re a travel blogger.

How Social Media Has Changed Public Relations For Brands

Mindjumpers

Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. According to recent data shared by Facebook, there are over 900 million objects that people interact with like groups, events and community pages.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. Discovering and refining the focus of my show has helped my brand grow substantially. I originally started my show only on Facebook.

How to Market with Mom Bloggers

Convince & Convert

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. I am not talking about art as in brand and colors. Need help taking your brand to the next level?

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Facebook news today

Sherrilynne Starkie

Facebook Foxes. Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content.

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The Ins and Outs of Blogger Outreach

Socialmedia.biz

So how do you get these top bloggers to promote your brand? What is Blogger Outreach and Why Does it Work? Blogger outreach, or “influencer marketing” is the use of well-established online authorities in your industry to promote your product or service.

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. As community managers, it’s our job to manage a brand’s online (and offline) presence. Most Facebook brand pages aren’t actually online communities.

Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. The first step to monitoring your brand reputation is listening. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign.

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The (R)evolution of Social Media Bloggers

Mindjumpers

What makes social media bloggers unique compared to all other online information is their voice. A blogger owns his inspiration, his voice, and is ready to let the world know his own opinion, what he is supporting or if he is taking a stand against something.

Facebook’s little secret…

Sherrilynne Starkie

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. to share pertaining to your brand.

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HootSuite for Blogging – Twitter Management for Bloggers

Kikolani

HootSuite offers many great features that can aid bloggers in managing their Twitter accounts for blogging uses including promotion, monitoring, keyword tracking, reputation management and more. Are you on a contributor on a multi-author blog, such as Famous Bloggers ?

Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post.

Guest Bloggers Wanted

Ari Herzog

Please continue reading Guest Bloggers Wanted and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing. You used to read guest blog posts every Friday.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

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What Do the Best Bloggers Have in Common?

Kikolani

If you haven’t read about that many blog success stories , you may or may not know that it is in fact, the blogger’s attitude which plays a major role in the success of any given blog. As a blogger, your mindset defines your attitude. Someone you might call a “hobby blogger”.

How to Develop Yourself as a Blogger

Kikolani

People become bloggers for all sorts of different reasons — perhaps they have an axe to grind, something they have to get off their chests, something to sell, a need to engage people in a discussion or a burning desire to write about their favourite topics. Create a Brand.

Facebook Enhances Pages for Business | Social You Should Know

Ignite Social Media

Remember when Facebook pages were a thing and we all built tabs? Well, we’re not quite going back to that, but Facebook has improved the experience for companies for the first time in years. Facebook Updates Desktop Page Layouts. Brand Ambassadors Becoming Increasingly Diverse.

Can an Unknown Brand Become Word of Mouth? | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Strategic Initiatives to Engage in Social Media Within the Hospitality Industry Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? Can a brand become word of mouth within days?

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How To Build The Most Powerful Personal Brand In Your Industry

Rebekah Radice

Want to build a dynamic personal brand, but don’t know where to begin? Eager to create buzz around your business, build authority, and design a branding strategy that builds momentum fast? How To Build The Most Powerful Personal Brand In Your Industry.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. The huge mistake that many brands make at this moment is waiting.

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Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

They instructed bloggers to daily “borrow” ideas and themes from other leading bloggers and influencers in their industry. Content marketing, digital marketing and social media present incredible opportunity to build your brand in a unique way vs copying the ideas of others.

Facebook Places Explained

Mindjumpers

Here’s an explanation by the people at Facebook. According to Facebook, Places is basically about knowing where you friends hang out. From our profiles on Facebook, we all know and share all other sorts of things about each other.

Top five: Facebook users can now hit ‘snooze’

Sherrilynne Starkie

Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Facebook users can now hit 'snooze'. Facebook now allows users to ‘hit the snooze button’. This is a risk for brands posting too often or posting boring or salesy content. Long form content has come to Twitter and provides new opportunities for engagement to brands. A whopping 85 per cent of bloggers report positive results from content marketing. REPORT.

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. This list includes female bloggers that cover a huge variety of topics in the blogosphere.

The Blogger and Marketer's Cheat Sheet to Getting High Profile.

Techipedia: Tamar Weinberg

A blogger might say that he wants to write for a specific publication, sending emails and instant messages asking, “Hey, I really like that you write for this publication. Don’t expect a blogger to change his posts from the past. The same with bloggers.

How to Leverage the Potential of Blogger Outreach

Kikolani

Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What is Blogger Outreach? The way you approach these publishers forms the very core of Blogger Outreach.

2012 Black Friday and Cyber Monday Deals for Bloggers

Kikolani

Without further ado, here are some great Black Friday and Cyber Monday deals for bloggers and online marketers for 2012. Learn how to get real traffic, leads, and profits from your Facebook page. Try out these providers that get rave reviews from bloggers.

How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. What they’re not doing is interacting with your brand, especially with social networks (like Facebook) making it more difficult for them to even see your content.

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Facebook Marketing Drive Sales | Mindjumpers

Mindjumpers

Having a Facebook community allows the brand to listen to what the customers are saying real time. They also express how the marketing efforts on Facebook will make their fan base grow.

Fashion and P.R. Social Media blogger events

Laurel Papworth

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. person that I “had&# to come to a Blogger Preview because it was the first one in Australia.

The Business Behind Facebook

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Mapping the Social Internet – what part of the world is the most developed? The success of Facebook is rather indisputable with an estimate of 1 billion $ revenue in 2010.

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > How to Use Social Media for Personal Branding How to Use Social Media for Personal Branding by Tamar Weinberg on April 1, 2010 Share This is a guest post by Dan Schawbe l.

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How to structure glocal communication on Social Media

Mindjumpers

The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen. My thesis, with the title ‘Digital Glocalization – Strategic Communication on Social Media’, investigates how global brands communicate locally on social media and which challenges glocalization on social media causes. Which guidelines are relevant and significant for your brand? How do you engage the consumers in your brand?

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