Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Write only about brands that you care about and believe in. Should the blogger tweet throughout the event?

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers. The value of blogger relations is clear.

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The wine blogger kerfuffle

Sherrilynne Starkie

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Trusting bloggers as journalists. Can we realistically expect bloggers to live up the same standards?

How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are highly trusted resources.

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

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4 of the Best Blogger Outreach Strategies

Convince & Convert

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well.

LinkedIn for Bloggers – Branding, Authority and Traffic

Kikolani

When it comes to connecting with bloggers, I usually have no problem finding their Twitter, Facebook, StumbleUpon, and even YouTube channels. If those don’t impress you, how about the number of people who have the following in their profile: 43,112 results for blogger.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. I am not talking about art as in brand and colors. Need help taking your brand to the next level?

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8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Q: You’re a travel blogger.

Guest Bloggers Wanted

Ari Herzog

Please continue reading Guest Bloggers Wanted and leave a comment if inspired. When he's not blogging, Ari helps brands improve their digital media marketing. You used to read guest blog posts every Friday.

How Social Media Has Changed Public Relations For Brands

Mindjumpers

Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. According to recent data shared by Facebook, there are over 900 million objects that people interact with like groups, events and community pages.

How to Market with Mom Bloggers

Convince & Convert

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships.

3 Tips For Effective Blogger Outreach

Mindjumpers

Tweet Bloggers are one of the key influencers in the online sphere. Just like journalists in traditional media, bloggers in social media should not be taken lightly and an appropriate plan must be made if you as a brand wish to include blogger outreach to your social media efforts.

The Ins and Outs of Blogger Outreach

Socialmedia.biz

So how do you get these top bloggers to promote your brand? What is Blogger Outreach and Why Does it Work? Blogger outreach, or “influencer marketing” is the use of well-established online authorities in your industry to promote your product or service.

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

They instructed bloggers to daily “borrow” ideas and themes from other leading bloggers and influencers in their industry. Content marketing, digital marketing and social media present incredible opportunity to build your brand in a unique way vs copying the ideas of others.

The (R)evolution of Social Media Bloggers

Mindjumpers

What makes social media bloggers unique compared to all other online information is their voice. A blogger owns his inspiration, his voice, and is ready to let the world know his own opinion, what he is supporting or if he is taking a stand against something.

Facebook news today

Sherrilynne Starkie

Facebook Foxes. Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content.

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HootSuite for Blogging – Twitter Management for Bloggers

Kikolani

HootSuite offers many great features that can aid bloggers in managing their Twitter accounts for blogging uses including promotion, monitoring, keyword tracking, reputation management and more. Are you on a contributor on a multi-author blog, such as Famous Bloggers ?

Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. The first step to monitoring your brand reputation is listening. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign.

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Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post.

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. As community managers, it’s our job to manage a brand’s online (and offline) presence. Most Facebook brand pages aren’t actually online communities.

How to Develop Yourself as a Blogger

Kikolani

People become bloggers for all sorts of different reasons — perhaps they have an axe to grind, something they have to get off their chests, something to sell, a need to engage people in a discussion or a burning desire to write about their favourite topics. Create a Brand.

What Do the Best Bloggers Have in Common?

Kikolani

If you haven’t read about that many blog success stories , you may or may not know that it is in fact, the blogger’s attitude which plays a major role in the success of any given blog. As a blogger, your mindset defines your attitude. Someone you might call a “hobby blogger”.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

I rely heavily on social media platforms like Twitter, Facebook (Facebook Groups), Instagram, LinkedIn and livestreaming to teach my classes. Discovering and refining the focus of my show has helped my brand grow substantially. I originally started my show only on Facebook.

Facebook’s little secret…

Sherrilynne Starkie

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. It’s based on how I helped one company start its journey into social media by creating a Facebook secret group.

Marketers Everywhere: Stop Marketing Your Brand

Convince & Convert

On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. The most effective way to do this is to market an authentic experience—not your brand. to share pertaining to your brand.

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Can an Unknown Brand Become Word of Mouth? | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Strategic Initiatives to Engage in Social Media Within the Hospitality Industry Are You Missing Out On Opportunities To Connect With And Engage Your Stakeholders? Can a brand become word of mouth within days?

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. The huge mistake that many brands make at this moment is waiting.

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How to Leverage the Potential of Blogger Outreach

Kikolani

Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What is Blogger Outreach? The way you approach these publishers forms the very core of Blogger Outreach.

3 Blogger Monetisation Lessons from Facebook’s Branded Content Policy Update

ProBlogger

So apparently the (Facebook blue) sky fell and then picked itself back up again, but not before everyone went completely bananas over yet another policy update. This time the kerfuffle is around the topic of “branded content”, specifically who can post it and under what conditions.

Facebook Places Explained

Mindjumpers

Here’s an explanation by the people at Facebook. According to Facebook, Places is basically about knowing where you friends hang out. From our profiles on Facebook, we all know and share all other sorts of things about each other.

Fashion and P.R. Social Media blogger events

Laurel Papworth

PR people need to be careful how they frame an invite to a blogger press event. This social media invite sent to Fashionista highlights some of the issues of running blogger only events. person that I “had&# to come to a Blogger Preview because it was the first one in Australia.

Can Good Social Media Customer Service Help You Grow Your Brand?

SocMed Sean

This week we welcome guest blogger is Stanna Johnson from Qwaya. One of the best ways to keep a customer base happy and to grow a brand is to offer great customer support. However, many businesses using social media to brand themselves fail to offer this staple.

What Would You Ask a Blogger?

Almost Savvy

I’m excited to be attending BlogWorld in Las Vegas this year, along with thousands of other bloggers. Bloggers with a huge following, bloggers just getting started. Mommy bloggers, military bloggers, real estate bloggers. Lots of social media bloggers.

Services & Tools for Bloggers

The Marketing Blog

18 am Services & Tools for Bloggers Jump to Comments Ever since the philosophy of blogging has become popular a lot has happened in the blogosphere planet. There was a time when traditional bloggers used to rely on ms-word because of comfort factor and less exposure with web-based blogging clients. Services & Tools for Bloggers [.] I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics.

How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. What they’re not doing is interacting with your brand, especially with social networks (like Facebook) making it more difficult for them to even see your content.

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9 Social Media Tools Every Blogger Needs To Know About

Kikolani

As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. From my own personal experience, here are the top 9 social media tools every blogger needs to know about.

Facebook Marketing Drive Sales | Mindjumpers

Mindjumpers

Having a Facebook community allows the brand to listen to what the customers are saying real time. They also express how the marketing efforts on Facebook will make their fan base grow.

Choosing a blogging service: Blogger, Tumblr or Wordpress

Mindjumpers

If you wanna try it out for the first time, you can go for one of the free services, but if you are a company or a brand, you should go for the selfhosted Wordpress option. Blogger Blogger is Google’s blogging platform and one of the most widely used free blogging services.

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How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. The majority of these brand leaders never intended to get over focused on actions that are far from delivering real business and brand value.

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Can Facebook Ads Actually Pay For Themselves By Driving Traffic To My Blog?

SocMed Sean

This one is a really good question that I got from a friend of mine who is a blogger. Can a Facebook ad campaign drive enough traffic and ad impressions to pay for itself? Monthly Ad Budget – This is the amount of money you are willing to spend each month on your Facebook ads.

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50 Great Tools for Bloggers and Freelance Writers

Kikolani

As a professional blogger and freelance writer, it is essential to have a reliable arsenal of tools that allow you to promote your blog and manage your business. Be sure to follow Kristi on Twitter , Facebook , and Google+.