Social Media Strategies Summit

JUNE 24, 2022

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Since its launch in August 2020, search activity around Reels has caught and overtaken another of the platform’s video-based features, Instagram Stories: Image source. What Are Instagram Reels? Check out our Instagram Reels 101. Image source.

Examples 165

Examples Instagram Brands Transportation 165

Hootsuite

SEPTEMBER 25, 2023

In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. Where did this data come from? Our team collects and anonymously compiles data from social accounts connected to Hootsuite. Without social media benchmarks (a.k.a. But we got you.

Industry 125

Industry Engagement HootSuite Analytics 125

Social Media Strategies Summit

JULY 12, 2023

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences. We need to get them to change.”

Campaign 208

Campaign Social Media Case Study Training 208

Social Media Strategies Summit

JULY 19, 2023

TikTok rose from the ashes of the Musical.ly For many of us, the short video platform is the go-to destination for entertainment — the type of stuff we scroll through quickly when we get a few minutes of downtime. And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily.

Brands 130

Brands Energy Sports Fashion 130

Keyhole.co

MARCH 4, 2024

In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. This has led to them amassing millions of followers across different social media platforms. Here are some of them: Instagram: 32 million Facebook: 85 million Twitter: 21.2

Analysis 98

Analysis Social Media Strategy Meme 98

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. What are Instagram analytics?

Analytics 97

Analytics Instagram HootSuite Metrics 97

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Social Media Strategies Summit

MAY 11, 2023

In a higher ed context, user-generated content is most likely to come from one of these sources: Students. They might create content reminiscing about their college days, from their favorite lecturers to iconic campus locations. Now, let’s look at 10 UGC marketing examples from the higher ed world.

Education 172

Education Examples UGC Content 172

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. According to RivalIQ , the top-performing schools on TikTok see a median engagement rate (by view) of 6.7%. So TikTok is still a comparatively under-utilized resource.

Education 162

Education Examples Content Nielsen 162

Buffer Social

MARCH 30, 2023

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your followers want to hear about.

Instagram 88

Instagram Social Media Film Hashtag 88

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Community blogging sites. Users can like, share, comment on posts and follow other users and businesses. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. What about forums?

Types 145

Types Social Media Microblogging Overview 145

Hootsuite

JANUARY 18, 2024

Want to know how to get more views on Instagram Reels? We’re giving out free social media advice that doesn’t involve black-hat techniques (we look better in white, tbh), get-rich-quick schemes (tried, failed), or snake oil (not good for the snakes). What counts as a view on Instagram Reels? Stick with us, kid.

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Hootsuite

NOVEMBER 17, 2021

The number of likes your TikToks receive has a significant impact on the growth of your account—the number of followers, the views on each video, and even how much cash you can make if you’re monetizing your content. Here’s how to get more likes on TikTok. Why are TikTok likes important? They love you.

Tips 122

Tips How To Trends Posterous 122

Hootsuite

MAY 31, 2023

Caption writing, image sourcing, responding to followers…the list goes on. Here’s how you can get started with ChatGPT for social media marketing. Like… well, you get it. Try OwlyWriter AI to get social media-optimized captions for any network directly in your Hootsuite dashboard. ChatGPT can help.

Social Media 140

Social Media HootSuite How To URL 140

Keyhole.co

MARCH 24, 2024

Airbnb’s Instagram features high-quality pictures of beautiful homes that would make anybody want to pack their bag and experience Airbnb’s rentals. Besides showing the aesthetic rental interiors, their Instagram reels highlight the fraternity Airbnb creates between the hosts and their guests. million Instagram followers.

Communities 59

Communities Social Media Strategy UGC 59

Buffer Social

JANUARY 23, 2023

While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023.

Small Business 113

Small Business Social Media Strategy Authentication 113

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user.

Strategy 116

Strategy Content How To Marketing 116

Jon Loomer

NOVEMBER 29, 2022

Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. But, I fully understand and appreciate why they don’t get it because I was one of them until recently. After years of prioritizing my blog (I haven’t abandoned it!),

Video 200

Video Marketing ROI Buy 200

Later

AUGUST 6, 2021

TikTok is piloting TikTok Stories — a new way to share creative content on the popular platform. Mirroring many of Instagram Stories’ features, a select group of TikTok users will be able to post short-lived, “vanishing” content to the platform for the first time. TikTok Stories. How to Post to TikTok Stories.

Communities 118

Communities Instagram Groups Groups 118

Later

FEBRUARY 12, 2021

Instagram has announced a new version of the Instagram Reels algorithm, and it will drastically change how brands and creators use the viral video platform. The algorithm will now deprioritize Reels made in TikTok with a TikTok watermark, and favor original Reels content instead. View this post on Instagram.

Instagram 130

Instagram How To Guidelines Compete 130

Hootsuite

MAY 18, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. What is short-form video? daily views globally Whoa.

Video 112

Video HootSuite How To UGC 112

Ignite Social Media

MAY 25, 2021

If you need to get up to speed, check out the basics here. Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. About the Instagram Reels Algorithm. Let’s talk Reels! Testing on Reels and Other Networks.

Instagram 172

Instagram Engagement Content Tips 172

Later

MAY 26, 2021

Popular TikTok users, creators, and brands all have one thing in common: that coveted blue checkmark. And while you might think TikTok verification is simply a status symbol, it’s so much more. But how does TikTok dole out those blue ticks? With over two billion global downloads , TikTok’s marketing potential is huge.

Badge 107

Badge How To Applications Instagram 107

Ignite Social Media

NOVEMBER 17, 2021

Facebook has been the focus of too many headlines to count, from the iOS updates to the Facebook Files to the Meta rebrand. TikTok Goes Mainstream. This trend has been underway for more than a year, but 2022 will be the year that people realize that TikTok has moved well beyond young people doing dance moves.

Social Media 208

Social Media API Reputation Compete 208

Hootsuite

NOVEMBER 10, 2021

At a glance, it might seem like TikTok is simply a platform for comedy sketches and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok has 1 billion monthly active users. And with the launch of TikTok Shopping , the commercial potential here only continues to grow. Get to know TikTok.

How To 143

How To Hashtag Trends Analytics 143

agora pulse

FEBRUARY 11, 2020

Look out, TikTok. Instagram Reels is ready to one-up you. Sharing photos, plus liking and commenting on friends’ photos, was just about all you could do on Instagram in the early days. A prime example of this was Instagram’s Stories feature , which it took straight from Snapchat. Let’s dive right in! .

Instagram 146

Instagram Meme Upcoming Authentication 146

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Talkwalker Source: Talkwalker Talkwalker provides hashtag tracking tools for Instagram, Facebook, Twitter, and seven other social platforms in addition to websites, blogs, and forums.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Well, Meta has been very clear that Reels are getting priority for distribution. This is their answer to TikTok. In theory, you should get better distribution with a well-done Reel than you would a link or image post.

Instagram 200

Instagram Facebook CPM Feed 200

Ignite Social Media

AUGUST 30, 2022

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), People don’t want to see brands on an app where they are seeking unfiltered content from their friends. With E.L.F. Cosmetics joining the 2.93 What is BeReal? But completely authentic?

Review 176

Review Brands Authentication Notification 176

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. Let’s get started. What is TikTok SEO?

SEO 93

SEO How To Hashtag Engineering 93

Sprout Social

JANUARY 23, 2024

Here’s our lineup of brands already breaking through, and takeaways you can use to follow suit this year. When she didn’t, the brand followed up with the same image, only this time their social team drew on the pretzel to make it look like a clown to show solidarity with the fellow “clowns” in their community. The Lion ??

Report 110

Report Brands Library Sentiment 110

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? This blog post wouldn’t be very helpful if we left it at that though, would it? Questions to ask yourself before joining TikTok. New ones crop up all the time, so what’s so special about TikTok? But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Keyhole.co

MARCH 8, 2022

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? International audience.

Engagement 119

Engagement Hashtag Influencer Trends 119

Ignite Social Media

JULY 10, 2020

Facebook shared an audit they commissioned, from which The New York Times pulled the line : “With less than five months before a presidential election, it confounds the auditors as to why Facebook has failed to grasp the urgency.” .” Here’s what marketers need to know about TikTok before jumping in.

Brands 176

Brands Facebook LinkedIn Influencer 176

Hootsuite

AUGUST 10, 2021

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. These people have dedicated and engaged groups of followers on social media. Instagram remains the platform of choice for social influencers. But keep an eye on TikTok.

Influencer 145

Influencer Social Media Marketing How To 145

Buffer Social

MAY 4, 2022

Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur! A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business 84

Small Business Journal How To Tumblr 84

Hootsuite

MAY 3, 2023

Below, let’s dive into the different ways to get real estate leads, where to find them, and how to convert them into happy clients. Bonus: Get a free TikTok Growth Checklist from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.

Real Estate 93

Real Estate Tips How To Hashtag 93