HOW TO: Properly Use Badges to Engage Customers

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How badges help news websites build community, make money | Poynter.

www.poynter.org

Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital badges to users who complete tasks or reach certain levels of engagement. Benefits of creating a badge system Creating a badge system isn’t easy.

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Trending Sources

Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification

SocialTimes Facebook

Facebook introduced its Blueprint e-learning platform in March 2015 , and just 18 months later, Blueprint reached 1 million course enrollments. This credential is awarded to digital advertising professionals who are proficient in planning successful Facebook advertising campaigns.

No More Media Buying Specialty for Facebook Marketing Partners

SocialTimes Facebook

Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. The current media buying partners for Facebook and Instagram are: 360i. The social network said in a Facebook Marketing Partners post : We have found that the Blueprint Certification , which recognizes an individual buyer’s competency with Facebook and Instagram products, better suits the need of the market and of our agency partners.

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Twitter Creates a New Tool for Brands and Snapchat is Changing up Their Game | Social You Should Know

Ignite Social Media

Twitter has created a new dashboard for brands, Facebook changes their algorithm again, amongst other things, and Snapchat is changing up their game in a big way. Twitter is also beta testing a ‘Most Responsive’ badge and a ‘Featured tab’ on select brand pages, for mobile and web.

Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. From now until February 5th, Monopoly fans can vote on Facebook to save their favorite token (one of the current tokens will be eliminated) and to choose a new one.

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Buffer Social

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing.

Are You Good At Business? Let Facebook Decide

Twist Image

Put aside things like how ethical the business is, well-priced, marketed, value of the brand, etc. Keeping happy customers means that you're innovating and growing your market. Can Facebook completely take the power away from these organizations? . Last week, The Globe And Mail published an article titled, Facebook rating pushes firms to up social-media responsiveness (I was interviewed and quoted in the article). Why has Facebook set the bar so high?

3 Things Marketers Can Learn From Teenagers

Convince & Convert

When asked how companies can become more effective at marketing, he said, “Start by understanding that no one cares about them. Anyone who tweets about a brand or favorites a brand is doing it because it is a symbol of who they are–it is a token, it is a badge.

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes.

Facebook Fan Page vs. Profile: Know the Difference

Sprout Social

A platform as massive as Facebook is bound to have some confusion around its features and functionality. And with so many moving parts, marketers may find it challenging to decipher which features are best for their business. What is a Facebook Profile? Boosting Facebook Posts.

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Tips for Starting a New Facebook Fan Page

Kikolani

Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. So the solution was creating a new Facebook page. After you create your page, click on the Use Facebook as Your Page link in the right hand sidebar.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Facebook has around 800 million members – why not spend an afternoon learning about Google Plus?

Become a Digital Marketing Certified Associate (DMCA) with Simplilearn

Kikolani

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. But there are a lot of them that are simply out there to collect your money and give you a badge, which may or may not mean much to the world at large.

Is Social Proof Marketing the Next Big Thing?

Pixlee

Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. Different channels (Snapchat, Facebook, Tripadvisor etc.) Social proof marketing is heavily integrated into many of today’s marketing messages. 92 percent of consumers trust recommendations from individuals versus marketing messages directly from brands. Are you Using Using Social Proof Marketing?

Kimberly-Clark uses social quiz to woo talent

Socialmedia.biz

Kimberly-Clark created a BuzzFeed -inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark. A re you an original thinker?

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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Instead of “checking in&# at a restaurant or coffee shop via a mobile application, MOJO (and others) let you “check-in&# to a particular piece of Web content (blog post, video, photo, graphical badge), and assign points and other rewards for an array of marketer-determined behaviors. And it’s a lot more than just giving out some badges. Badging for the sake of badging is wasteful and annoying.

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20+ Commonly Asked Questions About Blogging & Online Marketing

Kikolani

As each year passes, blog marketing techniques evolve. I receive a lot of questions on a regular basis about blogging, online marketing, and traffic generation, so I thought I would share my answers in this post. If you plan to monetize or market a business, this is a must.

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Outsourcing Social Media Management

yMarketingMatters

This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. setting up a certain Facebook ad) within 15 minutes.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

3 Blogger Monetisation Lessons from Facebook’s Branded Content Policy Update

ProBlogger

So apparently the (Facebook blue) sky fell and then picked itself back up again, but not before everyone went completely bananas over yet another policy update. What was the situation before the Facebook branded content policy update? Facebook Branded Content: What Does it Mean for Me?

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. by B2B Digital Marketing.

The Intersection of Online Communities and Learning Management Systems

SocialFish

YourMembership.com, an AMS with a built-in social community platform Acquires Digital Ignite , the most socialicious LMS on the market. (We Abila, the folks who introduced the concept of Social CRM to the association market, acquires Peach New Media. percent), Facebook (28.8

Gamification: Why Play?

Mindjumpers

The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Last week, I wrote a blog post about Facebook’s new app center.

Social Media Updates: May

yMarketingMatters

All the updates you need to know about for Facebook, Twitter, Instagram and Linkedin to grow your business and keep ahead of the curve! Facebook. Facebook Live! Facebook Live lets you broadcast whatever your smartphone can see for up to 90 minutes at a time.

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How To Create a Conference Badge Page

Bare Feet Studios

You can use FTP to create a custom directory for your badges or you can also use the image up-loader that comes with your blog site. This is what you would place in your Event’s Badges page (assuming you replace the appropriate URLs and file names as outlined above: Step 5. Since you already have the code for your image, it’s a snap to add your graphic(s) to your badges page right above your TextArea source code. See the PodCamp Hawaii Badges page for examples.

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? PS: Your marketing intern may not have that skill! Or fear that the customer could do a better job of antimarketing the brand than the marketing department can do of marketing the brand.

Google+ Page Tips for Nonprofits

SocialFish

I mean, god knows I’ve never heard of Facebook offering to help organizations with anything, much less brand pages. He showed me how to add a +1 button to a website and how to create a Google+ badge for your site.

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4 Social Media Tactics That Are Going Away Like the Landline

Convince & Convert

I also remember when Twitter, LinkedIn, and Facebook were the only social media platforms that marketers really needed to pay attention to. Once upon a time, the number of connections you had on LinkedIn was a badge of honor. Do you remember when everyone had a landline?

Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. Widgets and badges.

Have You Been Social Selling All Along?

Convince & Convert

Many salespeople tend to think of social selling as an entirely new discipline: “I know how to sell in the real world, but now I need to learn how to sell on Facebook, LinkedIn, and Twitter.” Consider how you select which trade shows to attend before buying a badge.

12 Steps to Producing a Podcast

Convince & Convert

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts.

I Don't Care Where. You. Are. Right. Now. | Almost Savvy

Almost Savvy

Posted by Irene Koehler in Facebook , Social Media , Tips , Twitter on March 31, 2010 | 16 responses Hey, you! We’ve been connected for awhile on Twitter and Facebook. I don’t need to know that you’re at the market, at the gas station, at work or on the train.

How to Produce a Podcast

Convince & Convert

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Social Pros sponsors include Salesforce Marketing Cloud , Formstack , Shortstack , and Cision. Here at Convince & Convert Media, we produce three podcasts.

11 massively doable ways to increase conversions with better forms

Convince & Convert

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions.

18 WordPress Social Media Plugins to Live By

Sprout Social

WordPress Plugins for Facebook. For easy-to-use Twitter plugins, this one can be very helpful for marketers trying to get clickable content shared. WordPress Plugins for Facebook. Facebook Page Promoter Lightbox. Facebook All. Facebook login.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. Company websites: these are of course at the core of digital marketing.

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7 Ways To Mine The Hidden Gold In Your Customer Data

Convince & Convert

They are perhaps best known as a provider of social sign-in, whereby you can register or sign-up just by clicking Facebook or Google or Twitter or Linkedin logos, and providing permission. But you don’t have to go Full Monty to be able to use data to improve your marketing.

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A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

One of the greatest things about the hashtag is that originated from a Twitter user–not a marketing agency, not a brand and not a social platform. Maybe that’s why marketers are often mystified as to how to create a branded hashtag that goes viral. Facebook group. Facebook Event.

Learning + Technology: The Latest on What Associations Are Doing

SocialFish

Less than 10 percent of respondents indicated that have experimented with trendy new options like massive open online courses (MOOCs), digital badges, flipped classrooms, or gamification. percent), Facebook (28.8