HOW TO: Properly Use Badges to Engage Customers
AUGUST 20, 2011
Sign in with Facebook or Twitter to get started! Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 30 How Are People Using Twitter? However, social media badges are often maligned as boring or weak. “Badges?
How badges help news websites build community, make money | Poynter.
JULY 28, 2011
Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital badges to users who complete tasks or reach certain levels of engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors. But I think it’s worth it. Community building.
Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification
SEPTEMBER 13, 2016
Facebook introduced its Blueprint e-learning platform in March 2015 , and just 18 months later, Blueprint reached 1 million course enrollments. Blueprint Certification is not only the most rigorous and reliable measure of Facebook advertising competency, it’s the only one officially recognized by Facebook. This will be available in the coming weeks.
No More Media Buying Specialty for Facebook Marketing Partners
NOVEMBER 22, 2016
Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. The current media buying partners for Facebook and Instagram are: 360i. The social network said in a Facebook Marketing Partners post : We have found that the Blueprint Certification , which recognizes an individual buyer’s competency with Facebook and Instagram products, better suits the need of the market and of our agency partners. Facebook advertisers: What are your thoughts on this move? Adaptly. AdParlor. Ampush. iProspect.
Twitter Creates a New Tool for Brands and Snapchat is Changing up Their Game | Social You Should Know
Ignite Social Media
JULY 11, 2016
Twitter has created a new dashboard for brands, Facebook changes their algorithm again, amongst other things, and Snapchat is changing up their game in a big way. Twitter is also beta testing a ‘Most Responsive’ badge and a ‘Featured tab’ on select brand pages, for mobile and web. Facebook Changes the Algorithm… Amongst Other Things. Twitter’s New Dashboard for Brands.
Monopoly Launches ‘Save Your Token’ Campaign on Facebook
The Realtime Report
JANUARY 16, 2013
Monopoly is using Facebook and Twitter to get fans excited about a change in the classic board game. From now until February 5th, Monopoly fans can vote on Facebook to save their favorite token (one of the current tokens will be eliminated) and to choose a new one. ” The choices include a toy robot, cat, diamond ring, helicopter and a guitar. Which token will you be voting for?
Are You Good At Business? Let Facebook Decide
SEPTEMBER 4, 2015
Put aside things like how ethical the business is, well-priced, marketed, value of the brand, etc. Keeping happy customers means that you're innovating and growing your market. Can Facebook completely take the power away from these organizations? . Last week, The Globe And Mail published an article titled, Facebook rating pushes firms to up social-media responsiveness (I was interviewed and quoted in the article). Now, Facebook is giving a different kind of verification to brand pages that provide a high-level of responsiveness. The new Facebook reality.
Facebook Fan Page vs. Profile: Know the Difference
MAY 31, 2016
A platform as massive as Facebook is bound to have some confusion around its features and functionality. And with so many moving parts, marketers may find it challenging to decipher which features are best for their business. One of the biggest sources of confusion for a business is whether to use a Facebook Profile or a Facebook Fan Page to represent yourself. Faceboo
3 Things Marketers Can Learn From Teenagers
Convince & Convert
APRIL 22, 2014
When asked how companies can become more effective at marketing, he said, “Start by understanding that no one cares about them. Anyone who tweets about a brand or favorites a brand is doing it because it is a symbol of who they are–it is a token, it is a badge. What do marketing and teenagers have in common? This kind of attitude no longer has a place in marketing.
Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications
APRIL 28, 2014
Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What area do marketers overlook but could drive the biggest impact for their company? They push you to be sharper. iPhone.
Tips for Starting a New Facebook Fan Page
DECEMBER 13, 2011
Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. So the solution was creating a new Facebook page. It took under two hours to set up, and since it’s been a while since I’ve set up a Facebook fan page, I thought I’d share some things I learned along the way. Your Facebook Fan Page Tips & Resources.
Kimberly-Clark uses social quiz to woo talent
NOVEMBER 4, 2016
Kimberly-Clark created a BuzzFeed -inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark. Earned media micro-influencer marketing doesn’t need to be limited to consumer campaigns for unicorn companies like Skinny Coconut Oil.
Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012
JUNE 11, 2012
A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Facebook has around 800 million members – why not spend an afternoon learning about Google Plus? Facebook has around 800 million members – why not spend an afternoon learning about Google Plus?
3 Blogger Monetisation Lessons from Facebook’s Branded Content Policy Update
MAY 3, 2016
So apparently the (Facebook blue) sky fell and then picked itself back up again, but not before everyone went completely bananas over yet another policy update. It’s because anyone with an investment of time and content in a Facebook page is essentially on ‘rented’ space, and Facebook has all the control. What was the situation before the Facebook branded content policy update?
Outsourcing Social Media Management
MARCH 4, 2013
This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Definitely worthwhile subscribing to Right Mix Marketing blog , and following him on Facebook and Twitter ! Thank You, Tom. Is that bad?
6 Ways Web Check-ins Can Benefit Your Brand
Convince & Convert
DECEMBER 22, 2010
Instead of “checking in at a restaurant or coffee shop via a mobile application, MOJO (and others) let you “check-in to a particular piece of Web content (blog post, video, photo, graphical badge), and assign points and other rewards for an array of marketer-determined behaviors. And it’s a lot more than just giving out some badges. Badging for the sake of badging is wasteful and annoying. Use tried and true marketing tactics that generate healthy competition amongst your readers. Loyalty. Tie Video to Written Content. Perhaps.
20+ Commonly Asked Questions About Blogging & Online Marketing
SEPTEMBER 25, 2012
As each year passes, blog marketing techniques evolve. If you’re a business, you may have the luxury of hiring an awesome Internet Marketing Company to keep up with the trends, but as individuals managing a blog for as a hobby or for profit, it’s up to you to not only maintain that blog but keep up with ways to increase traffic. Email Marketing. Enjoy! Comments.
Become a Digital Marketing Certified Associate (DMCA) with Simplilearn
JUNE 18, 2016
As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. But there are a lot of them that are simply out there to collect your money and give you a badge, which may or may not mean much to the world at large. Would digital marketers be able to learn something from them? Persuading Customers When They Ignore Marketing.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. You can!
Gamification: Why Play?
JUNE 19, 2012
The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Last week, I wrote a blog post about Facebook’s new app center. More than 130 games on Facebook have over 1 million monthly active users. Players could sign up via Facebook and create their own YO!
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. How is our market share today vs. a year ago, and how will a new program help influence that?
Social Media Updates: May
JUNE 4, 2016
All the updates you need to know about for Facebook, Twitter, Instagram and Linkedin to grow your business and keep ahead of the curve! Facebook. Facebook Live! Facebook Live lets you broadcast whatever your smartphone can see for up to 90 minutes at a time. Check out these 8 Best Practices for Facebook Live. PLUS A HUGE TIP! Let’s dive right in! Twitter.
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
YourMembership.com, an AMS with a built-in social community platform Acquires Digital Ignite , the most socialicious LMS on the market. (We Abila, the folks who introduced the concept of Social CRM to the association market, acquires Peach New Media. percent), Facebook (28.8 participate in discussions and earn a badge. complete a quiz and earn a badge.
4 Social Media Tactics That Are Going Away Like the Landline
Convince & Convert
APRIL 5, 2016
I also remember when Twitter, LinkedIn, and Facebook were the only social media platforms that marketers really needed to pay attention to. Once upon a time, the number of connections you had on LinkedIn was a badge of honor. There’s a lot of debate about automation on social media, but I believe there’s a place for it in the marketing mix. It wasn’t that long ago.
8 ways to deal with negative comments in online communities
APRIL 26, 2011
How do you respond to a negative comment in an online community, on Facebook? PS: Your marketing intern may not have that skill! But be warned, when Marketing are put in charge of social media, rather than customer service, people figure out very quickly that all they will get back is chatter, not fixes. Shut the Page down, ban the commenter, suck up to them? Fight with them?
Google+ Page Tips for Nonprofits
FEBRUARY 15, 2012
I mean, god knows I’ve never heard of Facebook offering to help organizations with anything, much less brand pages. But my curiosity got the best of me so I responded and a very friendly Google marketing specialist, Kevin Finley , offered to do a hangout with me to talk about ways I could maximize ASHA’s Google+ page. Also, I am still kind of lukewarm on Google+ overall.
How To Create a Conference Badge Page
Bare Feet Studios
AUGUST 28, 2008
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Tech Tools > How To Create a Conference Badge Page How To Create a Conference Badge Page by Shane Robinson on August 28, 2008 Recently, after creating the “Badges page for the PodCamp Hawaii site, we were contacted by several other Podcamp Organizers around the world. See the PodCamp Hawaii Badges page for examples. Step 1.
Have You Been Social Selling All Along?
Convince & Convert
OCTOBER 26, 2015
Many salespeople tend to think of social selling as an entirely new discipline: “I know how to sell in the real world, but now I need to learn how to sell on Facebook, LinkedIn, and Twitter.” Consider how you select which trade shows to attend before buying a badge. Facebook: A Friendlier Way to Nurture Leads. But the simple truth is that social selling isn’t new. Think again.
12 Steps to Producing a Podcast
Convince & Convert
DECEMBER 28, 2015
Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts. Social Pros sponsors include Salesforce Marketing Cloud , Formstack , Shortstack , and Cision. Schedule Time Windows.
Link Building Tactics for Publishers
MAY 14, 2013
It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. For traditional publishers, link building typically falls within the third main bucket of a comprehensive SEO program, which includes technical, editorial and marketing initiatives.
Three Ideas for Self-Promoting Without Being Icky
JULY 27, 2011
Because the Sandpoint Chamber of Commerce is a client, I’ve been involved in the discussion about how they make the most out of this huge award in their marketing campaign. You might want to shout on Facebook, “We’re so excited and proud! Badges. I’m such a fan of the badges. This post is written by Lisa Gerber. To say we are excited and proud is an understatement.
Know What’s Working on Social Media: 26 Free Social Media Analytics Tools
MARCH 6, 2017
Where do you turn for meaningful stats on your social media marketing ? With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. is the Top Tweet/Top Post badge that pops up when an update goes above and beyond the average performance. WolframAlpha Facebook Report. Facebook Insights.
Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers
Blue Focus Marketing
MAY 15, 2012
You can also share this nomination message on Facebook, Twitter or Google+. The #Nifty50 Top Women of Twitter will be profiled on the Webbiquity blog , and the#Nifty50 Top Men highlighted on the Blue Focus Marketing blog. Winners will be announced in Webbiquity blog and Blue Focus Marketing blog in summer2012. Nifty50 Badges. Social Media Marketing TwitterJudging.
I Don't Care Where. You. Are. Right. Now. | Almost Savvy
MARCH 31, 2010
Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search I Don’t Care Where.
The Real Pokémon Go Business Lessons
AUGUST 3, 2016
Of course, now there are all sorts of marketing posts popping up espousing marketing lessons Pokémon Go. Much like the Oreo real-time marketing chatter that ensued after the 2013 Super Bowl power outage, the post-mortem focus is myopic. Listening is paramount for word of mouth marketing success. Pokémon Go is the hottest thing to hit the Internet since SnapChat.
How to Produce a Podcast
Convince & Convert
FEBRUARY 3, 2015
Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. If you have an idea for a show, or would like to talk about having us produce your podcast, email us) All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts. Because… 4.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. In order to create a framework to optimize web presence and online visibility, b2b marketers need to understand and capitalize on the connections between these different tactics. “Abandon” such tactics at your own risk.
11 massively doable ways to increase conversions with better forms
Convince & Convert
MAY 25, 2014
I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions. They WANT to be on Facebook. Boost trust Submitting ANY form is a vote of confidence.
18 WordPress Social Media Plugins to Live By
MAY 23, 2016
WordPress Plugins for Facebook. For easy-to-use Twitter plugins, this one can be very helpful for marketers trying to get clickable content shared. WordPress Plugins for Facebook. Facebook Page Promoter Lightbox. If your website isn’t bringing in new Facebook fans, using this lightbox plugin could improve your conversions. Facebook All. PopUps.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. Despite the widespread use of the phrase “social media marketing, marketing is not the only business use of social media, as John Jantsch reminds us.