HOW TO: Properly Use Badges to Engage Customers

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 30 How Are People Using Twitter? We don’t need no stinking badges.

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How badges help news websites build community, make money | Poynter.

www.poynter.org

Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital badges to users who complete tasks or reach certain levels of engagement. Benefits of creating a badge system Creating a badge system isn’t easy.

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Trending Sources

Google+ Growing With The Times – Are You Badged Yet?

Small Business Mavericks

There are some marketers that are quite sensitive when it comes to any foray into social media by Google. These changes include: the ability to configure a badge to a suitable width. As a marketing tool, website owners have nothing to lose by including a badge on their sites. When it comes to marketing , you need to use every tool that adds to your website’s exposure. Social Media google website badges widgets

Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification

SocialTimes Facebook

Once the exams are passed, the individual will receive a digital badge that can be uniquely verified online by anyone they choose to share it with. Facebook introduced its Blueprint e-learning platform in March 2015 , and just 18 months later, Blueprint reached 1 million course enrollments.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.

The Evolution of Digital Marketing

Convince & Convert

Digital marketing education is changing, and we’re changing too. Starting today, we are launching… Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. I have some great content about a digital marketing topic.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!),

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Buffer Social

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. The use of social proof can be found in many areas of both offline and online marketing.

3 Things Marketers Can Learn From Teenagers

Convince & Convert

When asked how companies can become more effective at marketing, he said, “Start by understanding that no one cares about them. Anyone who tweets about a brand or favorites a brand is doing it because it is a symbol of who they are–it is a token, it is a badge.

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Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes.

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Is being a productive marketer worth the personal price?

Convince & Convert

It ain’t easy being a productive marketer in these modern times. Marketers feel pretty darn good about being productive. In fact, 92% of marketers surveyed said that they are productive (although there may be some self-fulfilling prophesies in action there).

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The One Must-Listen Podcast for Social Media Marketers

Convince & Convert

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Jay Today (a Content Marketing Awards finalist for best short-form video series).

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The Savvy Marketer’s Guide to Surviving SXSW

Convince & Convert

your badge. Digital Marketing austin texas digital marketing guide to sxsw how to survive sxsw networking savvy marketer south by southwest sxsw sxsw interactive YouTube Image via BigStockPhoto.com.

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Become a Digital Marketing Certified Associate (DMCA) with Simplilearn

Kikolani

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. But there are a lot of them that are simply out there to collect your money and give you a badge, which may or may not mean much to the world at large.

Is Social Proof Marketing the Next Big Thing?

Pixlee

Social proof marketing is when brands leverage social influence to persuade potential customers that their product or service is the best one to purchase. Social proof marketing is heavily integrated into many of today’s marketing messages. 92 percent of consumers trust recommendations from individuals versus marketing messages directly from brands. Influencer marketing: Using influencers is a common practice, especially on a social selling platform.

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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Instead of “checking in&# at a restaurant or coffee shop via a mobile application, MOJO (and others) let you “check-in&# to a particular piece of Web content (blog post, video, photo, graphical badge), and assign points and other rewards for an array of marketer-determined behaviors. And it’s a lot more than just giving out some badges. Badging for the sake of badging is wasteful and annoying.

20+ Commonly Asked Questions About Blogging & Online Marketing

Kikolani

As each year passes, blog marketing techniques evolve. I receive a lot of questions on a regular basis about blogging, online marketing, and traffic generation, so I thought I would share my answers in this post. If you plan to monetize or market a business, this is a must.

Outsourcing Social Media Management

yMarketingMatters

This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. The badge doesn’t change the dynamic.

7 Effective Ways to Market Your Business Blog

Writtent Blog

Content is an incredibly effective way to drive ROI for your company’s marketing budget, but you won’t see great results if you simply publish articles without a distribution or promotion plan in mind. Your content marketing shouldn’t sound like unoriginal, shiny brand-speak.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

Kimberly-Clark uses social quiz to woo talent

Socialmedia.biz

Kimberly-Clark created a BuzzFeed -inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark. A re you an original thinker?

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How To Create a Conference Badge Page

Bare Feet Studios

You can use FTP to create a custom directory for your badges or you can also use the image up-loader that comes with your blog site. This is what you would place in your Event’s Badges page (assuming you replace the appropriate URLs and file names as outlined above: Step 5. Since you already have the code for your image, it’s a snap to add your graphic(s) to your badges page right above your TextArea source code. See the PodCamp Hawaii Badges page for examples.

The Intersection of Online Communities and Learning Management Systems

SocialFish

YourMembership.com, an AMS with a built-in social community platform Acquires Digital Ignite , the most socialicious LMS on the market. (We Abila, the folks who introduced the concept of Social CRM to the association market, acquires Peach New Media. complete a quiz and earn a badge.

New Twitter Updates Allow for Easy Account Verification

Ignite Social Media

DON’T: Campaign publicly for a verification badge. Yes, the check mark can be a status symbol, but what you do with your verified account is much more important to your followers than simply having a shiny new badge.

4 Social Media Tactics That Are Going Away Like the Landline

Convince & Convert

I also remember when Twitter, LinkedIn, and Facebook were the only social media platforms that marketers really needed to pay attention to. Once upon a time, the number of connections you had on LinkedIn was a badge of honor. Do you remember when everyone had a landline?

Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. Widgets and badges.

Social Media Updates: May

yMarketingMatters

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Great news for marketers looking for better ways to express themselves on Twitter.

12 Steps to Producing a Podcast

Convince & Convert

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts.

7 Tips for Effective Marketing with Twitter

TwiTip

Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Robert Gourley @thisismojave Im the creative director at Mojave , a participation marketing agency that uses social media to build community around brands. 7 Tips for Effective Marketing with Twitter 30 With millions of people connecting through social media, advertisers and marketers are hustling to get in on the action.

Your Next Trade Show Checklist

The Realtime Report

Trade shows are the real deal, but just like keeping people’s shrinking attention span on the internet is tantamount to marketing success, so is keeping people engaged when in a face-to-face interaction. Your Next Trade Show Checklist.

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Google+ Page Tips for Nonprofits

SocialFish

But my curiosity got the best of me so I responded and a very friendly Google marketing specialist, Kevin Finley , offered to do a hangout with me to talk about ways I could maximize ASHA’s Google+ page.

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How to Produce a Podcast

Convince & Convert

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Social Pros sponsors include Salesforce Marketing Cloud , Formstack , Shortstack , and Cision. Here at Convince & Convert Media, we produce three podcasts.

Kyle Sandilands, Sponsors and Hypocrites

Laurel Papworth

And if you don’t agree with their values don’t advertise with them at all - don’t wait for it all to blow up and THEN get rewarded with a “good citizen” badge. You deserve a different kind of badge… . Nope, you get the Hypocrite badge.

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Why the Fire Drill Content Model Doesn’t Work

Convince & Convert

Many agencies want to hitch their wagons to the train of content marketing and strategy. They think that just because they have copywriters and account managers, they have a content marketing team. Get more content like this, plus the very BEST marketing education, totally free.

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How to Get Verified on Twitter (If I can do it, you can too!)

Buffer Social

You can apply to be Twitter verified and receive a blue checkmark badge next to your name. It does provide a bit of an ego boost and celebrity moment to see the blue badge, but here’s the real kicker: There are significant business/brand advantages to being Twitter verified.

Foursquare - HBO Tie-Up is Brilliant

Social Media Marketing

Beware what lies beyond Market Street. Here you can see the rankings of each, as well as the ice cream shops'' badges as they are referred to as "Houses" in Game of Thrones parlance. foursquare Marketing #GameofCones is coming. And our prediction is that it''s going to be huge.

Bridging the Skills-Gap with Competency-Based Learning

SocialFish

For those competencies acquired, learners earn micro-credentialing or badges. This is a great opportunity for associations because, according to the 2015 Membership Marketing Benchmark report, the number one reason members join an association is for networking.

11 massively doable ways to increase conversions with better forms

Convince & Convert

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions.

Returning to the Gravity Summit

Ari Herzog

P.S. To conference producers reading this sentence, I’m more than willing to write pre- and post-writeups about your social media marketing event if you have the goodness in your heart to provide media bloggers like me access. Marketing events

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5 Luxurious Technology Events for this Autumn

Idaconcpts

Badge prices vary on level chosen. A Squire badge is $150, while a Ninja is $225, Sensei is $250, Mystic is $300, Nobility is $375, and an Apprentice badge for students only is $50. In the past I have been to a lot of technology events.