Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus. B2B marketing has felt these shifts as much as any other field.

B2B 138

B2B Social Media Strategy LinkedIn 138

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much.

B2B 151

B2B LinkedIn Facebook Statistics 151

Webbiquity SMM

FEBRUARY 23, 2016

Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. .'” 18 Facebook Stats and Facts. Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88

Oktopost

JULY 18, 2019

If keeping up to date with the latest social media news is one of your favorite pastimes, then you are most likely aware of the rumors circulating about the plan for Instagram to hide the like counter. To no surprise, this news sparked many discussions centered around the impact of this change among everyday users. To conclude….

B2B 101

B2B Instagram Metrics Social Networking 101

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. ” Not gonna happen. Here are seven possible tactics.

B2B 189

B2B Case Study Telecommunications Study 189

Oktopost

JANUARY 10, 2022

Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. Spread the news: every social media manager can master the art of social media!

Social Media 158

Social Media B2B Social Media Management Hosting 158

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss. Facebook 2018 is all About Engagement.

Feed 167

Feed Feedly Metrics News 167

Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing in the world of sales either – its a fact that people enjoy buying from people that they trust and in B2B Marketing part of our job is to shorten the time spent building trust so sales can have an easier time and focus on selling. Social Media changes that and elevates Trust to the individual level.

B2B 178

B2B ROI Communities Marketing 178

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Time to Replace your Online News Room with Facebook! Send this page to Print Friendly.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

JANUARY 11, 2011

This is the algorithm that controls what you see in your News Feed when you log into Facebook. This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

MARCH 18, 2010

All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio. Which media sources are relevant to your goals?

B2B 225

B2B Platform Social Media Marketing 225

Oktopost

FEBRUARY 17, 2021

The biggest lesson 2020 has taught us is that B2B organizations need better tools and practices to engage and communicate with their own employees. Our new integration with Microsoft Teams helps marketers facilitate and prioritize social selling, social employee advocacy, and employee engagement via internal communication channels.

Microsoft 91

Microsoft Team B2B Module 91

Webbiquity SMM

MARCH 22, 2018

However, you’ll be up against some stiff competition on the world’s largest social network. Particularly for complex topics or B2B technology content marketing , it often makes sense to bring in outside expertise. Update Your Page With The Latest News. Schedule Your Posts.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. And it’s still the place to go for breaking news.

Team 160

Team Marketing B2B Eventful 160

Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales.

B2B 86

B2B Team Conversation Education 86

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., It’s not quite clear why this is happening. Figure out where your prospective buys are looking, and be there.

Directory 196

Directory SEO B2B Real Estate 196

The Realtime Report

AUGUST 1, 2014

TV and print digitization makes news and entertainment available anywhere, anytime. For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Shifting the B2B Media Research Model.

Strategy 178

Strategy B2B Marketing Research 178

Oktopost

JUNE 19, 2020

Keep in mind, CEOs that aren’t on social media are not unsocial. In fact, 82% of CEOs do believe that social media is an effective channel to share company news and information but are unaware of the impact that doing it themselves can have on the company. A social CEO makes for a company that’s socially smart.

Company 125

Company B2B Loyalty Survey 125

Webbiquity SMM

OCTOBER 11, 2011

for high-value, high-involvement products) now start with search, and more than 90% of B2B purchase cycles begin online. The internal search functions of social networks LinkedIn and Twitter also have higher volume than most second-tier search engines.

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Pam Moore

FEBRUARY 21, 2017

It is literally jam packed with the exact sizes you need to use for all of the top social networks including Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest and more! We also created and are sharing with you Adobe Photoshop templates for all of the top social networks, also sized perfectly for you to start using today!

Template 167

Template Templates Social Media Social Networking 167

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Jump to Section. What is Brand Visibility?

Brands 76

Brands B2B SEO Influencer 76

The Realtime Report

DECEMBER 31, 2013

B2B Lead Generation: Twitter Outperforms Facebook, LinkedIn By 9-to-1 (Jan 30). Google+ Is Now #2 Social Network (Jan 28). Social Media Customer Service: Brands Respond More On Twitter (Jan 10). Social Networking Stats: LinkedIn Grows Nearly 40% Year-Over-Year, #RLTM Scoreboard (Feb 8).

Klout 144

Klout Social Media Statistics Tumblr 144

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

MARCH 15, 2018

As a social media content curation and scheduling tool, its aim is to help you find quality content to share on your profile. Each major social network has its own set of applets designed to help you save time and generate better results. Share the links you post on one social network on a different one, automatically.

Social Media 234

Social Media Tools Software Curation 234

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

DECEMBER 12, 2018

It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand. The post Digital Marketing Trends to Watch in 2019 appeared first on B2B Marketing Blog | Webbiquity.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? Good news is we have real answers! We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral Tweets and memes.

Twitter 105

Twitter Tourism Travel Education 105