Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

Oktopost

APRIL 2, 2021

More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation. Up to 80% of B2B marketers’ social media leads stem from LinkedIn’s excellent search capabilities.

B2B 78

B2B Analytics LinkedIn Marketing 78

Oktopost

JANUARY 10, 2022

Can you actually measure the ROI of social media? She reveals how to make B2B social less boring and why you don’t always need to take the conventional approach to social media, and why it’s important to take calculated risks in the ever-changing world of social. Can you hire a millennial to run your social and be successful?

Social Media 158

Social Media B2B Social Media Management Hosting 158

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Stumble upon something good? Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. ” Not gonna happen. Here are seven possible tactics.

B2B 189

B2B Case Study Telecommunications Study 189

Writtent Blog

JULY 26, 2013

To inspire you to action, we’ve curated 5 of the brightest content marketing stories of the week: Create High-ROI Video Content Marketing With Google+ Hangouts on Air. B2B Content Marketing Report – Need to Focus on the Basics. Do you know the biggest challenge facing B2B content marketers today?

ROI 74

ROI Process News Content 74

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss. Facebook 2018 is all About Engagement.

Feed 167

Feed Feedly Metrics News 167

Oktopost

DECEMBER 22, 2019

Oktopost specializes in social media management for B2B companies. For B2B companies, which often overlook social media marketing, Oktopost can help them them not only track brand mentions but also demonstrate how those mentions and social engagements impact sales opportunities. Best of all, Google Trends is free.

Tools 116

Tools B2B Sentiment Notification 116

Talkwalker SM

SEPTEMBER 28, 2015

Social ROI is a hot topic of discussion for all companies involved in social media. For big multinationals, social may be more of a brand awareness tool – for a utility company it may focus on social customer service , and for B2B firms a method of attracting highly qualified customers through thought-provoking content.

ROI 60

ROI Metrics How To Microsoft 60

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. In this case, monitoring the phrase “new phone system” resulted in an opportunity. But the good news is, it’s the most measurable form of media out there.

B2B 129

B2B Social Media Proposal Google Reader 129

agora pulse

MAY 29, 2020

In this post, we’re going to discuss why social media managers are necessary during a crisis and how to evaluate the ROI of social media if needed when making financial decisions and prioritizing funds. How to Assess the ROI of Your Social Media Manager. Calculating the ROI of a social media manager is exceptionally tricky.

Social Media Management 213

Social Media Management Social Media ROI Company 213

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. How often should you publish content related to industry trends and hot news? Don't give up yet though.

ROI 60

ROI Content Training Statistics 60

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. The targeting capabilities of Twitter Ads are particularly beneficial for B2B marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. How often should you publish content related to industry trends and hot news? Don't give up yet though.

ROI 60

ROI Content Training Template 60

Webbiquity SMM

JUNE 1, 2021

That’s a 44x ROI. Done wrong, you will end up spending significant dollars to generate little if any ROI. Sponsored content: Sponsoring content pieces on popular news sites like Forbes or Inc or any channel where your ideal audience hangs out is a great exposure opportunity for your brand. But PR can speed up this process.

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 126

Discount Marketing How To B2B 126

Oktopost

JANUARY 9, 2023

The use of social media by B2B buyers is significant, as 84% say they head to social media when making a purchase decision. It is good news, though, that you can measure your social media engagement rate and see ROI from your efforts with some simple steps! of all comments on advocacy social posts by B2B companies in 2021.

Engagement 62

Engagement Social Media How To B2B 62

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. To engage online communities, a consultant participates daily in online discussions, asks and answers questions, and distributes valuable news and information. Yet, creating and running social ads is how consultants most-often support sales.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. The good news? This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Giving the sales team relevant content to engage target buyers (23%).

Team 110

Team B2B Platform Analytics 110

Oktopost

MARCH 5, 2019

As news cycles become shorter and shorter staying relative becomes harder and harder. In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Pam Moore

JUNE 2, 2017

Good news is we have real answers! I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Training 167

Training Communities Social Media Real Estate 167

Buffer Social

JANUARY 16, 2018

Engagement is the #1 way to measure ROI from social media advertising. Facebook is constantly tweaking its News Feed algorithm and it appears that organic reach has once again declined over the past 12 months with just 21 percent of people “disagreeing” or “strongly disagreeing” with the below statement: 3.

Report 111

Report Data Social Media Research 111

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. What’s the true ROI? The ROI is insane. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

JANUARY 9, 2024

NLP is pivotal to accurately analyzing social media listening data, customer reviews, blogs, news articles and other text-based data, including numbers and emojis. Business monitoring AI analytics can analyze data in news articles, forums like Reddit and social conversations simultaneously, on both your brand and competitors.

Analytics 113

Analytics Sentiment Analysis Patterns 113

agora pulse

DECEMBER 26, 2016

How do you choose what social media news you read each day? In roundup posts, someone else goes through the trouble of weeding out the nothing-new posts to serve only the most useful articles on social media and digital marketing. .” It tends to cite official news directly from the blogs of Pinterest, Instagram, etc.,

Social Media 124

Social Media Curation Journal SEO 124

agora pulse

NOVEMBER 4, 2020

Showing an ad featuring a dog in the Dog Owners subreddit is an excellent choice, as is showing B2B solutions in “small business,” rosacea-friendly makeup in “sensitive skin,” and budgeting software in a subreddit about becoming financially independent. This is all good news. If you bid $0.75

Reddit 115

Reddit CPC CPM Cost 115

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. ROI is still tough to measure. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. TNW News ). TNW News ). TNW News ).

Social Media 100

Social Media Marketing Survey Metrics 100

Pam Moore

SEPTEMBER 18, 2017

It is not generating new leads. It is not driving ROI. Just because your social network news feeds are filled with fud and experts pushing social networks, tools and technology to anyone who will listen to them, doesn't mean you should be taking their advice. It is not driving business. It is not helping grow your email list.

Content 162

Content Training How To ROI 162

Pam Moore

FEBRUARY 21, 2017

In 2016 51% of B2B marketers prioritized creating visual content assets as a top priority (Content Marketing Institute). They also invest time to learn and understand the requirements of each of the social networks and how they can create images that appear in the social news feeds, cover image placeholders and more in the best possible way.

Template 167

Template Templates Social Media Social Networking 167

Convince & Convert

AUGUST 8, 2019

Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. If you want to find out more about how your measuring strategy can help you improve ROI, download Talkwalker’s free report. That was in 2012, when messengers were less popular.

Brands 152

Brands Analytics Consultant Data 152

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. Time is an exec’s most valuable resource, so if they’re investing it in comms, you need to maximize the ROI.”. Using these as a way to test your strategy while demonstrating ROI can help get executives—and you—more comfortable. I’m talking “change the world” kinda companies.

Strategy 86

Strategy How To Training ROI 86

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Yes, Twitter is no longer the platform solely for 280-character anecdotes or quick news snippets.

B2B 152

B2B Tips Twitter Marketing 152

Hootsuite

MAY 16, 2022

Ready for the good news? If you’re new to Facebook ads, it’s best to stick to the automated bidding strategies. Advanced users can set manual bid caps , but this requires a deep understanding of your expected ROI and average conversion rates to be successful. Ad spend per campaign. Opening a home goods store? Your location.

Cost 94

Cost CPC Facebook HootSuite 94