Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 199

Social Bookmarking StumbleUpon Engineering Sites 199

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

APRIL 25, 2024

Social media audit template A social media audit is a step-by-step review of your business’ social presence. It’s a straightforward process but when you factor in all of your brand handles across every social network, it can become quite the undertaking. Download the template 4. Get the template 18.

Template 102

Template Templates Social Media RFP 102

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B Lead Blog ).

Social Media 249

Social Media B2B Marketing SEO 249

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Experiment.

Directory 197

Directory SEO B2B News 197

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts.

Social Media 230

Social Media SM2 Energy Microblogging 230

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing.

Google 218

Google Tips Bookmarklet SEO 218

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Every blogger wants more traffic. How to get it?

Syndication 187

Syndication Data How To HootSuite 187

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Leverage Social Listening. Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. David’s Favorite Little Known Social Media Tool : I have two actually.

Tools 277

Tools Tips Marketing Social Media 277

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Hootsuite

JANUARY 4, 2023

What is social media marketing? Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing and potential customers. Social media analytics. Social listening. This is also a powerful tool for competitor research.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. will increasingly get site penalized by search engines and human visitors alike. Guest post by Alice Jenkins of How2become.

Trends 220

Trends Marketing Mobile Engineering 220

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 190

LinkedIn Tips B2B Findability 190

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 207

Social Media ROI Social Networking Foursquare 207

Webbiquity SMM

FEBRUARY 10, 2011

Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. 10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. WordPress SEO. WordPress SEO.

WordPress 183

WordPress Content management systems Message Boards SEO 183

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution. Nielsen Visual IQ.

Software 101

Software Marketing Analytics B2B 101

Twist Image

AUGUST 29, 2013

Back in 2008, the big news was that YouTube had become the second largest search engine in the world after its parent company, Google. What social media tools do marketing agencies use to hustle down new business? b2b networking. online social channel. online social networking. search engine.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Social Media 198

Social Media Jive ROI Press Release 198

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . What are data analysis tools?

Analysis 136

Analysis B2B Data Tools 136

Kikolani

AUGUST 24, 2012

Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Search Engines / SEO. Social Media / Social Networking. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117

Kikolani

JULY 5, 2013

Check out these tips and tools to help you curate wisely. Search Engines / SEO. Top 10 Domain Name Suggestion Tools: Create a Catchy Domain Name with Ease – What makes a great domain name great? Top 10 Domain Name Suggestion Tools to the rescue. Social Media / Social Networking.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Webbiquity SMM

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g., Webbiquity B2B Marketing Blog). Over time, the top source of traffic for most blogs is search. Blog URL (e.g.,

Directory 190

Directory RSS Sites Syndication 190

Adam Sherk

DECEMBER 22, 2009

Things that news and content sites should look at include: What terms and content types brought in the most search engine referral traffic? And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. What sections, special features, individual articles, etc.

Trends 167

Trends How To Digg Press Release 167

Sprout Social

JUNE 24, 2019

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. social messages annually. Social Babies. Social Babies is a social media agency that specializes in strategy, content, community management and paid social advertising.

Automotive 67

Automotive Reputation Social Media Management Retail 67

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? For example, you can use a tool such as OptinMonster to grow your email list by creating custom opt-in forms. No wonder so many companies fail at it! So…how do you know if your content marketing works?

Content 104

Content How To Marketing Metrics 104

Kikolani

MARCH 19, 2010

30 valuable lessons learned from using social media for small business. 10 social media tips for B2B marketers. Search Engines / SEO. How to discover your keywords on search engines. Social Media. Targeted social media campaigns that work for SEO. 5 ways to electrify your social networks.

Mashup 112

Mashup Resources Twitter WordPress 112

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. When it comes to Facebook, the social networking platform is no different. Here is the version that is live on the website.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Kikolani

NOVEMBER 19, 2010

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Search Engines / SEO / Analytics. Social Media / Social Networking.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

DECEMBER 7, 2010

Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web–from the overabundance of tools and the disorderly experimentation of staff and members, to the lack of organizational support and the unwieldy processes for monitoring and managing social media, and that’s just the beginning.

Skills 125

Skills Communities Collaboration Organization 125

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Writtent Blog

MAY 20, 2014

Social Media Reigns King. Social media marketing is the most popular content promotion tactic by a mile. 87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. New Softwares & Tools for Content ROI Calculation. Image source.

Trends 95

Trends Content Marketing Curation 95

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 106

B2B Research Sentiment Marketing 106

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients. If you ask me ‘do you do B2B marketing?’

Brands 236

Brands Handbook MySpace Construction 236