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Clubhouse: What’s in it for B2B Brands?

Oktopost

There’s a new app taking social media circles by storm and if you’ve seen it mentioned in your feeds, you may be wondering, “ WTF is Clubhouse ?”. What’s in it for B2B Brands? If you’ve got this far, you’re probably thinking it has some major potential for B2B brands. This is what social apps are made for! Internal Teams.

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Top 10 B2B Influencers in 2020

Oktopost

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . How we picked our top 10 B2B influencers.

B2B 125
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7 Steps to Jump-Start Your B2B Instagram Presence

Oktopost

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Connect with other B2B companies in your industry with a similar audience profile. Tip #1: Build the Right Audience. What is working for your competitors? What is working less?

B2B 124
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Instagram Hides Likes, What This Means for B2B

Oktopost

At the Facebook annual developers conference in April, Instagram officially confirmed their plans to implement this change with a trail among Canadian users. The same holds true for B2B organizations, who use Instagram to effectively display the more human, cultural, and light-hearted side of their company. . Up your content-game.

B2B 99
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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

Feed 167
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The Complete Guide to LinkedIn Events

Oktopost

With conventions and conferences on hold, marketers are looking for tools to help them explore digital alternatives. Attendees can connect and converse with each other in the event feed. Attendees can also start conversations and post media to the event feed. LinkedIn Events can be private or open to anyone.

Eventful 128
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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. The bigger the brand, the harder it is for B2B vendors to stand out.

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