Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . 6 Tips for B2B Brands Community-building. What is a Brand Community?

B2B 121

B2B Communities Brands Loyalty 121

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. But the question is, who’s listening to that content? Jump to Best B2B Podcasts. What is a B2B Podcast? B2B Growth.

B2B 62

B2B Marketing Apple Hosting 62

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Oktopost

MAY 11, 2020

In fact, prior to the virus that shall not be named, many companies were already pushing the envelope on creative digital communication. Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Most companies right now are currently out of this phase. Some are even online.

B2B 170

B2B Social Media Management Eventful Sports 170

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” Questions to ask yourself before joining TikTok. You’re probably already managing several social media platforms for your brand. Quite a lot actually, but we’ll get to that later.

Questions 104

Questions Banking Insurance HootSuite 104

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. Another person is making negative comments about your company. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. Lead identification.

B2B 89

B2B Marketing Sentiment Influencer 89

Oktopost

DECEMBER 30, 2020

CEOs, expected to lead their company forward, often present themselves as bulletproof. Daniel is a serial entrepreneur, B2B marketing expert, and social media enthusiast. As the CEO of Oktopost, he’s helping B2B Marketers measure the true business value of social media marketing.

B2B 111

B2B Apple Hosting Social Media Management 111

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. What is Social Selling? Benefits of Social Selling for B2B.

Tools 144

Tools B2B Price ROI 144

Oktopost

NOVEMBER 16, 2021

Share all important data with your social media people and give them visibility into some of the relevant Salesforce analytics without direct access to your CRM. It will empower your team to understand how their work impacts the company’s bottom line and what they need to do to make this impact even bigger. Let us know!

Team 124

Team Social Media B2B Sample 124

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. B2B sales have always depended heavily on content marketing, and adding personalization to the mix can be incredibly effective at capturing attention and forging real connections. What are the benefits of content personalization for B2B?

Content 122

Content B2B Statistics Data 122

agora pulse

NOVEMBER 30, 2020

Check out our tips and tricks for social media managers to start their content marketing efforts. Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either).

Content 182

Content Marketing How To Social Media Management 182

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Ask questions about the data that focus on company objectives. Why looking at social media engagement rate is actually a disservice to proving your value as a social media manager. Catch all episodes here. Episode Summary. Background.

Engagement 131

Engagement Training Apple Conference 131

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. B2B companies are especially guilty of this — but they don’t have to be. The converse is true as well.

Engagement 156

Engagement Social Media How To Hubspot 156

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. This rings true for B2B and B2C alike.

Team 110

Team B2B Platform Analytics 110

Convince & Convert

MARCH 8, 2012

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. So if you’re out there thinking, “Geez, my company is boring.

Company 120

Company Instagram B2B Survey 120

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. The extended B2B purchase cycle and multiple decision-makers involved only serve to complicate matters further.

Tips 62

Tips B2B LinkedIn Team 62

Oktopost

MAY 20, 2021

We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts , podcasts , webinars , and one-on-one sessions with our customers. So you probably already know the steps to successfully kicking off social advocacy (if you’re still not sure, click the links above!).

B2B 118

B2B Policies Social Media Management Groups 118

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

FEBRUARY 26, 2024

Regulatory agencies closely monitor financial institutions to ensure their social presence complies with laws and regulations (if it doesn’t, it can result in significant fines and other legal action). The stakes are high, but that doesn’t mean financial companies can ignore social altogether. The opposite is true.

Report 66

Report Atlassian Brands Sentiment 66

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Why You Should Merge Social and CRM Data.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

OCTOBER 1, 2021

A strong brand identity is a gravitational force that draws interest to your company and influences how people feel about it. Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. It encompasses everything you want to convey about your company’s identity and vision.

Template 62

Template Templates Strategy Brands 62

Oktopost

MARCH 16, 2020

While clearly, the main focus continues to be mitigating the disease itself, for many companies brand management and communication on social media is becoming even more strategic. Here are 5 Oktopost features that will help you avoid a crisis on social media: Campaign Management.

Social Media 104

Social Media Module How To Meeting 104

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

Mindjumpers

APRIL 4, 2012

The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. The first chart shows the statistics for the question “Are you using social media for your business?” Similar Posts: The State of Social Media Marketing– Annual Survey Report.

Report 249

Report Industry Social Media Survey 249

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Social Media Explained: Untangling the World’s Most Misunderstood Business Trend | Mark Schaefer.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

MAY 4, 2023

By asking questions and sharing expertise, members can build deeper relationships with each other. Or, you can enter a specific group name, an industry, a company name or consumer group. For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image. Here’s why.

Groups 130

Groups Groups LinkedIn Microsoft 130

Sprout Social

FEBRUARY 8, 2023

Let’s highlight unexpected industries that are making the most of their social media presence. No one knows that feeling better than trucking companies. But trucking is a legacy industry, meaning brands might be reluctant to join social media. Get ready to be inspired. There’s bound to be one related to your brand.

Industry 86

Industry Social Media B2B Resources 86

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Sprout Social

FEBRUARY 14, 2023

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. The time to build your social advocacy program is now. Whether we like it or not, seeing an original post from a familiar face in our social feeds has become a novelty. ” That’s where employee advocacy comes in.

Authentication 92

Authentication Examples Class Team 92

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Even prior to COVID-19 completely changing the way the world operates, the need for effective workflow tools within your social stack was paramount.

Reddit 104

Reddit Hubspot API Reputation 104

Sprout Social

MARCH 12, 2020

Answering these questions will help create a clearer vision of how to put data in action at your business. Social media monitoring means so much more than just keeping an eye on your brand’s mentions. Social media is no longer just a place to chat with friends, keep up with your family or post photos from your vacations.

Data 101

Data Skills Meme Social Media Management 101