Webbiquity SMM

DECEMBER 16, 2013

What are some of the best tools and resources to help marketers create compelling infographics? Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • 59% of B2B marketers consider blogs their most valuable channel. •

Content 201

Content Marketing B2B Journal 201

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Follow these four steps and you’ll be on your way to securing the budget and resources you need to get the job done.

B2B 130

B2B Social Media Proposal Google Reader 130

Writtent Blog

FEBRUARY 14, 2014

Google Trends indicates that the term began to gain traction in 2013, and is quickly gaining some serious traction in search: Whether you choose to apply growth hacking in real life or would rather stick with more conservative and mainstream marketing tactics, here are 30 great resources to help you explore the idea : 1. Startup Marketing.

Resources 111

Resources Startup Marketing Handbook 111

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. Healthy Birth Day developed a mobile app to make it easy to track and record movements.

CSR 200

CSR Real Estate Posterous Campaign 200

Webbiquity SMM

JUNE 1, 2021

What follows is loss of resources, energy, and enthusiasm. Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. How can they without their mobile numbers? Remember conferences and events?

Engagement 118

Engagement B2B Data Social Media 118

Sprout Social

JULY 6, 2022

The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter account strategy. Consumer goods social media resources. Mobile commerce: what it is and why you should care.

Twitter 106

Twitter Tourism Travel Education 106

Hootsuite

MARCH 11, 2020

Since then it’s grown into the Internet hub for brands, companies, and professionals of all stripes to connect, find talent, and share ideas. 30+ million companies use LinkedIn. 57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile. links, forms, video) to mobile. 75,000+: 45%.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Firebelly

OCTOBER 12, 2015

This group allows new members to have the same privileges and benefits as the first group, including access to free social media resources. Digital Marketing: Social Media, Search, Mobile & More. The post Top 9 LinkedIn Social Media Marketing Groups appeared first on Firebelly | Social Media Marketing & Management Company.

Groups 100

Groups Groups LinkedIn Social Media 100

Social Media Strategies Summit

JUNE 8, 2023

Video source Their agency partners worked with Treaty’s existing creative assets and other resources while advising the brand on how to build Facebook video ads that generate conversions. RXBAR Uses Facebook to Drive In-Store Sales Protein bar company RXBAR had a tough couple of years.

Brands 130

Brands Facebook Influencer Campaign 130

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

DECEMBER 20, 2011

Paul Gillin ( B2B social media guru). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). Jim Storer (runs the amazing resource The Community Roundtable ). An explosion in short-form multimedia, as companies start to truly embrace. The Year of Mobile – Seriously. Reading Tea Leaves.

Social Media 122

Social Media eBook Mobile Data 122

Firebelly

AUGUST 8, 2012

A B2B marketer is going to reach her audience differently than a B2C marketer. The B2C marketer will take advantage of mobile video consumption among Gen Y while still reaching out on laptop and desktop users who want to read text. If you’re a B2B marketer, then LinkedIn and Twitter will be your best bet.

Curation 194

Curation Publishing Content B2B 194

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Next, list out the main customer touchpoints that exist for your company.

Examples 104

Examples Template Templates How To 104

Pam Moore

JUNE 26, 2020

Do you know their attitudes toward your product, company and industry? Supporting Resources. Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Do you know how to connect with your audience authentically and emotionally?

eBook 78

eBook Template Templates B2B 78

Oktopost

JANUARY 6, 2021

In 2020, unless mobile numbers were provided, we had to rely on digital means of communication. For Shannon Seastead, those successes came in the form of launching a company rebrand, without any face-to-face interaction with her team. The way we used to communicate with our customers and prospects was significantly impacted.

Review 107

Review Team Social Media Resources 107

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. billion use social networks from a mobile device. billion last year to 2.5 MediaPost ).

Social Media 100

Social Media Marketing Survey Metrics 100

Likeable

SEPTEMBER 3, 2019

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. B2B companies can hop on the real-time content train too!

Content 65

Content Meme How To Trends 65

Idaconcpts

AUGUST 29, 2015

As most business owners are well aware, a company’s earning capacity is integral to ongoing success. While in the past renting was usually relegated to acquiring things like apartments and cars, these days many data storage companies are employing the rental model with truly stunning results. What Is Recurring Revenue?

Project 70

Project B2B Company Mobile 70

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. BIEN is a digital media and design studio based in San Diego, California that provides creative resources for the hospitality, food and culture industries. BConnected, LLC. Bien Media. Bloomerang.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. Then you should proactively share resources, such as best practices and tips, to keep your community informed while opening up your social team to tackle more pressing matters.

Strategy 64

Strategy Report Publishing Team 64

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Pam Moore

AUGUST 17, 2020

There are also more than 50 million companies setup on LinkedIn. At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company. More than 50 million companies are setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. From Janrain , a free guide on how to improve conversion rates and data quality.

Case Study 132

Case Study ROI Social Media Team 132

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. They optimize their LinkedIn company profiles. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). As humans, instant gratification is in our DNA. When we want something, we want it now.

Social Media 167

Social Media Social Networking Training Instagram 167

Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad. Source: Mint Mobile. The takeaway here? Source: Wells Fargo.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Convince & Convert

JANUARY 21, 2016

If your visitors are coming in—as an example—from Twitter, they’re going to access it on mobile. B2B Marketing Tool, Oracle Eloqua. I was five years old when I started my first company. ” —@cnmoody. “If Do you have a way to see all the content that you have out there in the wild? Chris Moody’s Website.

Content 60

Content Library HootSuite Hosting 60

Oktopost

APRIL 20, 2021

While Google is not known for being transparent about how its algorithm determines search rankings, there are a few different types of user engagement that are particularly relevant: Mobile Optimization. Mobile responsive web design ensures that you won’t lose out on engagement from visitors on smartphones and similar devices.

SEO 62

SEO Engagement Real Estate Metrics 62

Convince & Convert

APRIL 17, 2014

Those that were never completely committed to Facebook, or those that are just starting (very often B2B organizations) are very much in the “bring on Google+” camp. These moves favor bigger/smarter companies that might more often actually create ads that people like/want to see. It’s a different psychology on Facebook.

Facebook 167

Facebook Instagram Publishing Communities 167

Pam Moore

DECEMBER 7, 2017

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. Streamline resources. Embed in other resource kits or publications. Supporting Resources: .

Template 167

Template Templates Trends Content 167

Jeff Esposito

JANUARY 21, 2014

In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. With such a focus on content, it is getting harder for companies to slap together stuff that can compete. This is due to their limited time, resources and manpower. But how has it evolved?

Trends 37

Trends Content Marketing Press Release 37