Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing?

Social Media 164

Social Media B2B Metrics Analytics 164

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Why do manufacturing companies need digital marketing?

B2B 136

B2B Marketing Construction Committee 136

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Don’t Be Like Your Competition. Have a Voice.

Small Business 100

Small Business B2B Strategy Content 100

Convince & Convert

FEBRUARY 3, 2011

We accept as truth Arbitron (and Nielsen) radio rankings, the number of cars that drive by a billboard, and the notion that somehow people read every page of a newspaper or magazine (and pass it along to 2.5 What is measurable differs from company to company. Probably not. And there isn’t going to be. The Common Excuses.

Nielsen 148

Nielsen Company Social Media Metrics 148

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. Share the results, deliver on their opinion.

Engagement 156

Engagement Social Media How To Hubspot 156

Buzz Marketing for Technology

JANUARY 26, 2011

Rare is the day when you walk into a meeting and someone pulls out an old magazine and slams it on the desk fussing about an article written months ago. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Let me explain ….

Social Media 213

Social Media Microblogging B2B Journal 213

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 72% of marketers think that branded content is more effective than magazine advertisements.

Content 110

Content B2B Hubspot Marketing 110

Waxing UnLyrical

JUNE 6, 2016

3 Ways a B2B Software Company Improved Its Integrated Communications. ’ but how are we going to achieve the change that we think is needed based on the research we’ve done,” says Lucy Muirhead as she explains the Century Foundation ‘s integrated communications strategy. Reinvigorating National Blood Week.

Case Study 100

Case Study Study Banking Campaign 100

Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. In order to drive traffic to their online store and awareness of their high end brand, they tasked agency Hollywood Branded with making a bang surrounding their company in order to drive new business for Valentine’s Day. Online & E!

Case Study 147

Case Study Study Influencer Project 147

Writtent Blog

JANUARY 10, 2014

About two-thirds of marketers say their company blog is “critical” or “important” to their business. B2B marketers who blog gain a 67% in crease in lead generation over their peers that don’t. Blogs are used by upwards of 30% of B2B companies that embrace social media. ( Insideview ).

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Webbiquity SMM

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework. Online Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Convince & Convert

APRIL 15, 2011

We’ve entered an age where every company needs to think of itself as a TV station, as a magazine, as a newspaper. Telling your story in a relevant, authentic fashion across a multitude of modalities is the marketing of the present (especially for B2B). Meanwhile, a quick promotion.

Content 115

Content Marketing Consultant Fashion 115

Convince & Convert

MARCH 27, 2012

“, and it focused on content marketing strategies and tactics for professional services companies. Is content marketing required for professional services companies? The recognition that we are media companies. In all other respects, the content creation activities in both types of companies are generally the same.

Content 144

Content Consultant Marketing Price 144

Twist Image

MARCH 16, 2017

If any traditional newspaper, radio station, magazine or TV station had numbers like this, we would never read articles about the death of TV, radio, print, etc. Maybe this is too many money people hoping beyond hope that Twitter is anything more than a $5 billion company. We see multiple forms of successful brands across B2B and B2C.

Twitter 59

Twitter Journal Applications Advertising 59

Convince & Convert

MARCH 27, 2012

“, and it focused on content marketing strategies and tactics for professional services companies. Is content marketing required for professional services companies? The recognition that we are media companies. In all other respects, the content creation activities in both types of companies are generally the same.

Content 131

Content Consultant Marketing Price 131

Buzz Marketing for Technology

JANUARY 4, 2011

Luke is the founder of The Innovation Games® Company and one of the most passionate people I have ever met when it comes to applying serious games to solve business problems. Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content. What if there was a better way?

Marketing 229

Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

OCTOBER 1, 2008

Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. we saw companies create websites as outposts of their companies and immediately everyone had to have one. So when you are considering a purchase what's the first thing you do – Google it.

Web 2.0 100

Web 2.0 Content Brands B2B 100

Idaconcpts

AUGUST 29, 2015

As most business owners are well aware, a company’s earning capacity is integral to ongoing success. While in the past renting was usually relegated to acquiring things like apartments and cars, these days many data storage companies are employing the rental model with truly stunning results. What Is Recurring Revenue?

Project 70

Project B2B Company Mobile 70

Writtent Blog

MAY 17, 2013

Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing profs! B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges. 5 Ways to Bond with Your Blog’s Audience.

Content 87

Content Journal B2B Loyalty 87

Buzz Marketing for Technology

FEBRUARY 18, 2010

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Twist Image

APRIL 10, 2013

All companies (and the people that work for them) understand the difficulty that is business. It gets much harder as you get bigger, and it gets much harder the longer the company has been in business. time magazine. time magazine. nothing is simple. but alas, money complicates things. How simple are things? apple retail.

Retail 104

Retail Apple B2B Instagram 104

Proactive Report

OCTOBER 8, 2012

The scary part is that only 38% of companies have a defined content strategy. So it would seem that just as they did at the birth of social media, the majority of companies are diving in without a plan. Educational articles and brand sponsored magazines, such as Organic Connections, have been around forever. Agency respondents.

Publishing 79

Publishing Content Marketing B2B 79

Adam Sherk

DECEMBER 22, 2009

And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Trends 167

Trends How To Digg Press Release 167

Twist Image

AUGUST 8, 2014

So, they need to either build new things (like Paper ), acquire other companies (like Instagram and Oculus Rift ) or decouple popular components of Facebook and turn them into stand-alone applications (like they''re trying to do with Messenger). Wired Magazine ran a cover story in 2010 about the death of the website ( The Web Is Dead.

Privacy 96

Privacy Applications Mobile Journal 96

Keyhole.co

MAY 9, 2023

Observe how @eclectically_made , an interior decor magazine (80.6K+ followers), asks its audience to share interior designing ideas. For instance, you can ask questions like – When did we establish the company? smartphone company) When was the first car made? smartphone company) When was the first car made?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Writtent Blog

MARCH 10, 2014

Pace: Four Seasons Magazine. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. The content would be implemented and publicized by hospital, employers, and other companies. While the task sounds massive, Hammock succeeded intensely well.

Content 85

Content Marketing Energy Case Study 85

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 121

B2B Software Social Media Survey 121

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). Affiliate marketing is the process of paying other websites, such as online magazines or personal blogs, to promote your products/ services and generate traffic and leads for you. What Is Affiliate Marketing?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

MARCH 25, 2012

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. B2B or B2C. A social media strategy allows your company to focus on being social, without worrying as much about doing social media and the tactic du jour. His track record in business is substantial.

Social Media 167

Social Media Strategy Alltop ROI 167

Convince & Convert

MARCH 25, 2012

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. B2B or B2C. A social media strategy allows your company to focus on being social, without worrying as much about doing social media and the tactic du jour. His track record in business is substantial.

Social Media 166

Social Media Strategy Alltop ROI 166

Oktopost

OCTOBER 20, 2019

Yes, the ubiquitous native advertising companies Outbrain and Taboola are joining forces in order to better compete with Google and Facebook. More importantly, could this merger create new opportunities for B2B native advertising ? More importantly, could this merger create new opportunities for B2B native advertising ?

B2B 59

B2B Advertising Examples Hosting 59