Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120

Company Instagram B2B Survey 120

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event.

Team 160

Team Marketing B2B Eventful 160

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Example: ACI Worldwide is a software company that provides corporations with real-time payment solutions.

Platform 84

Platform Social Media Insurance Education 84

Keyhole.co

FEBRUARY 4, 2023

If you are the admin of your company or business page, you will be able to check its analytics. From the drop-down menu, select the company page whose analytics you want to see. Just click on Edit competitors and add the company pages you want to monitor. Here’s how you to access them: Log in to your LinkedIn account.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

If you are the admin of your company or business page, you will be able to check its analytics. From the drop-down menu, select the company page whose analytics you want to see. Just click on Edit competitors and add the company pages you want to monitor. Here’s how you to access them: Log in to your LinkedIn account.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app. They allow social media monitoring for 15 different social networks, and offer tracking through a mobile app.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Likeable

SEPTEMBER 3, 2019

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. B2B companies can hop on the real-time content train too!

Content 65

Content Meme How To Trends 65

Keyhole.co

NOVEMBER 29, 2023

The only time they watch mobile is in the morning before leaving for school and after returning from school in the evening. Trackers : Through the tracker feature, you may monitor stats not only for your channel but also for any number of YouTube channels, hashtags, or keywords. She likes researching topics related to B2B and SaaS.

YouTube 59

YouTube Analytics Analysis Engagement 59

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

FEBRUARY 27, 2017

Instagram posts using at least one hashtag receive 12.6% Mobile accounts for 86% of Twitter’s ad revenue. Twitter is accessed through a mobile device by 82% of its monthly active users. 94% B2B organizations rely on LinkedIn for content marketing and distribution. Instagram saw $595 million in mobile ad revenue in 2016.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Buffer Social

DECEMBER 10, 2018

It’s common across B2B and B2C! ” A great example from company MuleSoft: The second thing is that they work for both physical products and services. Brian : There’s another example I saw recently from a company called LucidChart. We think that video is one of the best way to solve that challenge. Thanks for listening!

Products 110

Products Video Brands Content 110

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Oktopost

AUGUST 13, 2019

LinkedIn company pages are now used to define and drive branding. With all that in mind, it is imperative that companies understand and invest in building, polishing, and utilizing a successful LinkedIn company page. For many LinkedIn users,, your company page will be their first impression of your business.

LinkedIn 110

LinkedIn Company Tips B2B 110

Writtent Blog

SEPTEMBER 3, 2013

Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference. At big companies, getting sales professionals to create content can effectively amplify reach.

Conference 72

Conference Marketing Hubspot Metrics 72

Sprout Social

JANUARY 9, 2017

This means more companies are expected to be on Instagram than Twitter (67.2%), which would be the first time ever for the visual network. Use Hashtags and Emojis. Did you know these Instagram stats : 7 out of 10 hashtags on the network are branded and more than half of text contains an emoji? Google+ Is Mobile Friendly.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. What are people saying about your company / brand on social media sites?

Tools 170

Tools Social Media Netvibes Lithium 170

Keyhole.co

MAY 18, 2023

Twitter receives approximately 80% of its traffic via mobile. 82% of B2B content marketers use Twitter. 58 million companies have a LinkedIn presence. 75% of B2B marketers advertise on LinkedIn. 58 million companies have a LinkedIn presence. 75% of B2B marketers advertise on LinkedIn. On average, 4.2

Statistics 59

Statistics Social Media B2B YouTube 59

agora pulse

MARCH 26, 2020

A B2B business. This post will cover: The differences between a business profile and company page (and when to use each one). LinkedIn Profile Vs. Company Pages. When Should You Also Have a Company Page? Since LinkedIn is for professionals already, do you still need a company page? Building Your Company Page .

LinkedIn 115

LinkedIn Skills Hashtag Publishing 115

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

JULY 15, 2020

For B2B, also consider size of business and who makes purchasing decisions. Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. He works at a tech company. Consider details like: Age.

Template 145

Template Templates How To Tourism 145

Hootsuite

JUNE 27, 2022

The best equipment for filming is something you’ve already got: a mobile phone. You only have to look at ones like Chipotle and Gymshark—hopping on trends, running popular branded hashtag challenges, and racking up follower counts in the millions—to see it in action. There’s no one kind of cool anymore. Yes, really. Even finance.

B2B 97

B2B Trends Authentication Film 97

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? Increased time with social media, digital video, gaming, and mobile payments have yielded new forms of digital literacy and habits set to outlast the pandemic. Are you ignoring baby boomers in your digital marketing?

Questions 142

Questions Social Media Strategy Survey 142

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. David Sonn recommends a strategy combining a corporate Twitter account with accounts from key executives and other (properly trained) key individuals within a company to maximize credibility, interaction and business impact.

Tools 201

Tools Twitter Tips B2B 201

Sprout Social

DECEMBER 20, 2023

Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Their “banned keywords” function assures everyone is adhering to brand voice and company standards. Sprinklr Sprinklr is a customer experience management tool made for large companies and enterprise.

HootSuite 112

HootSuite Brands Price Collaboration 112

Oktopost

AUGUST 15, 2019

Planning, writing, and publishing content is a considerable part of a social media manager’s work in a B2B company. The average company that runs a content marketing operation can create hundreds, if not thousands of social media posts every month. We also introduced hashtags autocompletion.

Publishing 72

Publishing Hashtag Social Networking B2B 72

Hootsuite

DECEMBER 10, 2019

This trust means employees expect the companies they work for to make things better , not just make better things. In particular, millennials identified several areas they want their companies to deliver on. Citi created the hashtag #itsabouttime. It’s a long-term belief at the core of the company. woke washing.

Trends 145

Trends Social Media CPA Sports 145

Oktopost

AUGUST 15, 2022

In the same year, Chris Messina invented the hashtag – the first method of categorizing social media posts, which then became a central feature of Twitter’s platform. In 2012, Facebook launched their mobile ads program, and also acquired Instagram. This same year, Facebook announced the rebranding of its parent company into Meta.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Sprout Social

JULY 26, 2019

Mostly used on Twitter and Instagram.You’ll typically find users and companies asking followers to “DM for inquiries” as you can see in the screenshot below. Companies, influencers and celebrities alike often ask their followers to “RT” a post if they agree with it. B2B – Business to business. SoLoMo – Social, local and mobile.

Social Media 112

Social Media Software CPM CPC 112

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. B2B Marketing Insider ). B2B Marketing Insider ).

Statistics 226

Statistics Social Media B2B Journal 226

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Cori Padgett.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. According to Aberdeen Group , brands that use video marketing grow their revenue 49 percent faster than companies that don’t. On mobile: 1. Ready to get on board yet? LinkedIn video ads.

LinkedIn 145

LinkedIn Video HootSuite Embedding 145

Sprout Social

DECEMBER 20, 2022

Enterprise companies, mid-size brands, small businesses and agencies that want a full package of tools to make data-driven strategic decisions, build lasting relationships with customers and grow their social media presence. Social listening: Check data around industry keywords, hashtags and trends. Who is this for? Who is this for?

Social Media 97

Social Media Tools Sentiment Small Business 97

Webbiquity SMM

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. ” Does Facebook Work for B2B Lead Generation?

Facebook 223

Facebook Marketing B2B Advertising 223

Hootsuite

AUGUST 14, 2023

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers.

Products 92

Products Real Estate Tourism Fashion 92