Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Hootsuite

AUGUST 14, 2023

Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry. Generate four ideas for using scrum methodology to develop an interactive online course focused on personal finance management. Write an article about the power of community and how it can help people in need.

Products 92

Products Real Estate Tourism Fashion 92

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Quora is, of course, a social question-and-answer website launched in 2010.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

JULY 31, 2012

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity.

B2B 188

B2B Marketing Diagrams ROI 188

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

AUGUST 16, 2010

And of course, I’d never share your email address (frankly, I don’t even know where to find it without help from my assistant, Jess ) Thanks as always for your tremendous support of me and my work here at Convince & Convert , and elsewhere. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

APRIL 15, 2010

Of course, content alone is not the answer. Content without community, without approachability, without humanization and kinship is ineffective. Of course you are dead on (how could I think differently). I think your point about being involved in the community is the toughest for companies to put their arms around.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Metrics 132

Metrics Strategy How To Tourism 132

Techipedia: Tamar Weinberg

APRIL 28, 2010

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. And now there are Community Pages! Who the heck needs it?

Facebook 277

Facebook Issues MySpace Privacy 277

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer. Check out these 5 ways: [link] #contentmarketing [link] Jim Meyer, GM/VP Of course. Have them document EVERY question they receive. When you find a pattern, create content to address it.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. This is in stark contrast to the top-down approach of almost all Enterprise 1.0 IT projects. In short, collaboration and adoption need to go up and down, not just side to side. Measuring social media is viable, but not obvious. All rights reserved.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. Thanks for your help! KatFrench I like the search box placement of Option 1 best, but the pattern and overall look of Option 2 best. To me, Option 3 is a little too orange (and I like orange). link] Jan Schwartz I like the image in option 2 and the banner colors, but a little lighter, in option 3.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JUNE 24, 2010

Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. That mission, to add value to the communities they reach, is the heart beat of social. How many SpaceBags or food dehydrators were sold before they were infomercials? Any thoughts?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

FEBRUARY 24, 2010

You of course want to be responsive to your customers in social media, but disproportionately so? If a consumer emails a company, we’ve trained them to expect a response in a day or so. But, if they tweet your brand, they expect you to answer in seconds. This is a tricky proposition. All rights reserved.

Compete 116

Compete Conference Organization Social CRM 116

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. Whether motivated by new leadership or customer feedback, a rebrand on social is the perfect way to communicate your updated mission. An FAQ page. This includes: A blog post (see below).

Social Media 118

Social Media How To Press Release Sentiment 118

Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Of course, this content ladder approach assumes that you do not have the exact same audience for each of your social outlets, and I believe that to be an entirely realistic assumption.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. Of course, I went around collecting autographs from then greats (and ultimately Masters Green Jacket wearers) Sam Snead and Gary Player. link] Paige Holden Great question.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

MAY 31, 2012

B2B Magazine, which also has a website, B2B Online, put out a little research this week that said that amongst B2B companies, 33% of them have “fully embraced social media marketing.” They asked B2B companies, “What was your best social media format? As a B2B company, Eric, what do you think?

B2B 113

B2B LinkedIn Posterous Social Media 113

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 18, 2010

Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. Does that make sense?

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. The Indy tech and social media communities have been amazing, and I'm not even in the state yet! Definitely.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Of course not. However, I think that there may actually be something to this whole idea of influence and how to find the influencers. It will be interesting to watch.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers. Are we, as an online community seeking that free advice to use for ourselves to better our own business and profit. In some areas, my results are similar to yours.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Convince & Convert

SEPTEMBER 21, 2010

And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. As for including you, of course! Thanks again Katie. Great resource. Thanks again Katie. Great resource. Thanks again Katie. Great resource.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

APRIL 28, 2010

2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database. Of course lawyers won't let you say “hurricane proof&# – but they are.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

JUNE 2, 2010

Facebook is kind of my girlfriend/sister haven, except for my Page of course, which is a bit more business like. All my family are on Facebook (they're not on Twitter), all my high school friends. But mostly, they are other women (all ages). I almost never blend the two in terms of updates, not even on my Page that much.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

SEPTEMBER 21, 2010

link] Crushing the Myth of B2B Social Media [.] [link] Social Media Strategy | Afrinnovator.com [.] I love this presentation by Jason Beer (and the corresponding blog post): [.] in social media? But those differences are at the tactics layer, not the strategy layer. All rights reserved.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. Then, of course they scaled up. link] jaybaer Is your niche Twilight community worth $580 million now, it culturally relevant on a broad scale? It’s a familiar tale. The goals shift. The founders leave.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. Take a look around and see how you can re-purpose emails, FAQs, presentations, etc.”). 30 Stellar Blog Tips For Posts Your Audience Loves by Heidi Cohen. 23 Tips for Writing Click Worthy Blog Titles by Prof KRG.

Tips 100

Tips Statistics Hubspot Resources 100

Convince & Convert

JULY 8, 2010

Email is quite effective — especially because you mention that consumers who elect to receive it are of course, electing to receive communications, offers, updates and details about a brand. As far as peer-to-peer, I feel social media is reigning as king and queen; email being Jack. Thanks for sharing this.

RSS 129

RSS Research B2B Consultant 129