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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook. Source: Square.

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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. T-Mobile, the Reception We Were Looking For. Click To Tweet.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Having a brand that rides trends, remains relevant, and speaks in a unique voice is a foolproof way of getting recognized at a glance. Practice Proper Channel Management.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

BuzzSumo BuzzSumo is a popular content discovery tool, allowing marketers to track content that’s trending for certain topics or keywords. Pro: BuzzSumo is extremely useful for tracking trending content and influencers. Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app.

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Top 6 Best Social Media Platforms for Financial Services

Oktopost

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7%

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14 LinkedIn Metrics That Every Manager Should Know In 2024

Keyhole.co

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Finally, tracking LinkedIn metrics gives you a competitive edge by identifying trends, such as reactions, reach, and engagement rate, allowing you to stay ahead of your competitors. She also loves catching up on modern trends.

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Beware, only use trends if they’re relevant to your business.