Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Explore it today and let us know how social listening supports your B2B strategy.

Conversation 118

Conversation Sentiment B2B Module 118

The Realtime Report

JANUARY 23, 2023

Expect to see a wave of innovations emerge from bear market conditions in 2023, as companies double down on building strong, scalable solutions, especially by leveraging AI and blockchain. We will also see a wave of M&A across finance and technology as legacy financial firms absorb crypto companies weakened by market conditions.

Authentication 91

Authentication Startup Avatar Applications 91

Oktopost

NOVEMBER 4, 2021

Paul was the first Demandbase employee in EMEA, with a mission to evangelize ABM, define a go-to-market strategy, and build a world-class team. Prior to Demandbase, Paul held roles at Microsoft, AgilOne, StrongMail Systems, and several other martech companies. Today, he has helped establish Demandbase as the leader in the region.

B2B 62

B2B Apple Microsoft Class 62

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. The award-winning startup has also been recognized by the likes of Microsoft GrowthX and Expo2020 (The World Expo).

Retail 91

Retail Video Microsoft Loyalty 91

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

FEBRUARY 14, 2023

It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa. The time to build your social advocacy program is now.

Authentication 93

Authentication Examples Class Team 93

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Sometimes this is done on behalf of the company or brand, sometimes it’s done by individuals in the organization.

Engagement 118

Engagement B2B Data Social Media 118

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates. Guest post by Lexie Lu. Start a Group.

LinkedIn 186

LinkedIn How To CPA B2B 186

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 97

ROI Cost B2B Organization 97

Convince & Convert

DECEMBER 4, 2018

In business, and especially marketing, COEs should go further, in order to do what Gartner describes as, “concentrating existing expertise and resources in a discipline or capability to attain and sustain world-class performance and value.” COEs identify these areas and bring together internal resources so they can be shared among groups.

Class 148

Class Meeting Resources Template 148

Unmetric

OCTOBER 25, 2019

Unmetric’s customers have the option to access a world-class social media management platform, while Falcon’s customers will have the option to add crucial benchmarking and competitive intelligence to their existing package. It began when I was at my previous company in the enterprise peer-to-peer data backup space.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Kikolani

OCTOBER 4, 2016

These companies haven’t realized the value of having a marketing strategy to lead them forward. Most companies struggle to stay afloat in the business world. Understand your company’s strengths and weaknesses. Almost every strategy talks about a company’s strengths in providing quality solutions.

Strategy 156

Strategy Tips Marketing Resources 156

Devumi

SEPTEMBER 26, 2014

If you want some LinkedIn profile tips that will help you create a perfect page for B2B leads, read on and I’ll cover 6 important points. good, now read on to discover the LinkedIn profile tips that will truly set you apart in the B2B world! LinkedIn profile tips: Take references from the company page. Got the basics of posting?

LinkedIn 87

LinkedIn Tips B2B Hubspot 87

Oktopost

NOVEMBER 18, 2020

However, aligning sales and marketing and achieving this level of cohesion presents a lot of obstacles for companies. Tightly aligned’ companies achieve 24% faster three-year revenue growth and 27% faster three-year profit growth HubSpot. Company information. They still remain apart in many organizations. Online behaviour.

Engagement 89

Engagement Social Media B2B Team 89

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Pixlee

FEBRUARY 19, 2018

Attendees at Digital Summit are influencing the future of their company’s digital marketing and strategic success. They are the movers and shakers across the digital marketing spectrum, and come from a wide variety of companies and organizations. SIC features keynote speakers, master classes and dynamic networking events.

Conference 41

Conference Marketing B2B Class 41

Ignite Social Media

APRIL 13, 2018

Here are a few eMarketer stats that prove that the majority of marketers also haven’t quite figured it out: 68% of companies worldwide do not yet use chatbots (eMarketer, May 2017). Best in class examples of chatbots from a variety of B2C and B2B brands. Four steps to get started on your brand’s chatbot strategy.

Strategy 98

Strategy Privacy Upcoming Class 98

Convince & Convert

AUGUST 25, 2011

Where this gets particularly important is when companies send multiple attendees. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. But it doesn’t do you, Phil, or your company any favors to overlap learning and relationship-building. You want more meat, less bun?

Eventful 128

Eventful Social Media B2B Conference 128

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Keyhole.co

JUNE 9, 2023

For example, if you’re targeting college students, they may be more active on Facebook after classes are over in the evenings. For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. Know your most engaging post type from Keyhole 3.

Facebook 52

Facebook Guidelines Activities Feed 52

Koka Sexton

JANUARY 14, 2013

Best-in-Class sales reps (reps that deployed social selling) companies saw a 16.3% average year-over-year increase in total company revenue, compared to a 4.1% decrease among Laggards “Social Selling: Best-in-Class Targeting of the Right Message, at the Right Time, for the Right Person” Aberdeen Group; 2012. .”

B2B 92

B2B Social CRM LinkedIn Class 92

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Is it simply to chit-chat?

Social Media 224

Social Media Class Creative Commons Flickr 224

Kikolani

OCTOBER 4, 2016

These companies haven’t realized the value of having a marketing strategy to lead them forward. Most companies struggle to stay afloat in the business world. Understand your company’s strengths and weaknesses. Almost every strategy talks about a company’s strengths in providing quality solutions.

Strategy 60

Strategy Tips Marketing Resources 60

Oktopost

OCTOBER 13, 2021

Listen to the podcast: For more thought leadership on keeping up with the speed of B2B business, check out our Radically Transparent podcast on Apple Podcasts , Spotify, YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders on trends in B2B business? Catch all episodes here. Meet Larissa Gaston.

B2B 117

B2B Apple Sports Class 117

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). Line: 7 Message: Too many connections&source=shareaholic" rel="" class="external" title="Tweet This!"

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

B2B 112

B2B Software Marketing Price 112

Twist Image

MARCH 15, 2018

You are (usually) not being hired because of your name and content and company, but because you fill a box that is needed for their event (i.e. "we You have to figure out the balance and "box in the weight class." Think B2B or B2B. Don't play too big to a small room, and don't play small in a big room. advertising agency.

How To 58

How To Eventful B2B Conference 58

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 121

B2B Software Social Media Survey 121

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. The 6 flavors of SEO your company needs – different positions / SEO strategies that need to be covered for your website’s search success. Search Engines / SEO / Analytics. Want to take a peak into the seminar?

Mashup 128

Mashup Resources Digg Social Bookmarking 128

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

B2B 22

B2B Analytics Data Patterns 22

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

FEBRUARY 8, 2016

The scene above is the same in every company. Agile has proven to be so powerful, it is used by Google, Facebook, Yahoo, Amazon, and just about every other leading technology company today. 71% of B2B consumers said they have been disappointed by the content they engage with. Techvalidate ). Sirius Decisions ).

Content 60

Content Marketing Process Energy 60

Koka Sexton

MARCH 2, 2011

One was that this company has hit on something very hot, giving sales people actionable trigger events to drive business conversations and decisions. Another is that social media in B2B sales is a growing topic of discussion and people from executive levels down to the individual sales rep are hungry to learn how to leverage new media.

Training 66

Training Social Media Social CRM Education 66

Buffer Social

JUNE 16, 2016

We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. Stephen Banham , Richmond Events – Handing over documents and transitioning as I leave the company. the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40