Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. I think I’ll start a crisis campaign today!”

Campaign 194

Campaign SMS B2B Case Study 194

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Explore Matched Audiences.

B2B 148

B2B LinkedIn Tips Marketing 148

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. You’ve decided to commit to producing B2B video content?

B2B 111

B2B Video Strategy Marketing 111

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. This involves creating highly personalized campaigns encompassing content, messaging, and outreach strategies. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. This involves creating highly personalized campaigns encompassing content, messaging, and outreach strategies. And this is even more apparent in the B2B buyer world. Jump Ahead What is an MQL?

B2B 62

B2B Campaign Statistics Data 62

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

LinkedIn 129

LinkedIn Products B2B Review 129

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sherrilynne Starkie

APRIL 27, 2014

Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. The Spin Sucks Brand Ambassador Program: A Case Study. Spin Sucks author, Gini Dietrich agrees. Today’s tools make transparent communications not only easier, but necessary. Ladies, choose a man as your mentor.

Case Study 260

Case Study B2B Authentication Review 260

Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers. You can also assign tags to your Threads for even more granular reporting, so you can measure their performance with ease.

Engagement 69

Engagement Case Study Overview B2B 69

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Keyhole.co

APRIL 2, 2024

This will help us obtain more free trial users. ” “ To generate more free trials and subscribers , we’ll use lead-nurturing emails and retargeting campaigns.” Use to: See how effective your social media campaigns are at driving conversions. Compare your metrics against previous campaigns or periods. No credit card is required.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. You can analyze multiple profiles, brand mentions, and campaigns within minutes.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. This is not always the case and I have seen this be a confusing area for brands, primarily when a celebrity’s fan reach has no contextual tie in with a brand but marketers use that celebrity anyway because they’re persuaded by numerical qualifiers.

Case Study 147

Case Study Study Influencer Project 147

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. With some of your larger clients, you might have multiple campaigns to manage or report on.

Report 95

Report Social Media B2B How To 95

agora pulse

NOVEMBER 30, 2020

Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either). Social media marketing campaigns are often measured by the number of likes, comments, or shares a post gets.

Content 182

Content Marketing How To Social Media Management 182

agora pulse

NOVEMBER 4, 2020

They can be highly effective for well-structured campaigns that align with their userbase. Reddit’s minimum daily ad spend is only $5 per campaign. Many advertisers therefore will enter in the highest bid amount they’re able to pay while maintaining campaign profitability. However, not for Reddit ads.

Reddit 115

Reddit CPC CPM Cost 115

Oktopost

NOVEMBER 30, 2023

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. LinkedIn accounts for 80% of B2B leads. It also accounts for more than 50% of the total social traffic coming to B2B sites. Thermo Fisher Scientific is a prime case study example of employee advocacy on LinkedIn.

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Sprout Social

OCTOBER 25, 2022

For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. When brands collaborate on new releases or campaign ideas, both parties get a chance to introduce themselves to new audiences. Case studies.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Advocacy Marketing is Cost-Efficient: You can spend less on traditional marketing campaigns and advertisements when you convince customers to advocate for a brand. Then, and this is key, take that feedback into actual consideration.

Marketing 88

Marketing Loyalty Case Study Cost 88

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Although earned media looks appealing to B2B marketers there are also some major stumbling blocks: Identifying and connecting with the right influencers. .

Case Study 40

Case Study B2B Project ROI 40

Buzz Marketing for Technology

JUNE 5, 2013

These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to. Brand Credibility.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Hootsuite

FEBRUARY 18, 2020

How you define a quality lead depends on your industry, campaign, and goals. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Before starting a social media lead campaign, make sure you are familiar with the demographics of the different platforms. Optimize your profile.

Social Media 145

Social Media How To HootSuite Discount 145

Buzz Marketing for Technology

MARCH 30, 2010

And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Tweet This! Share this on Facebook.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews.

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Case studies delving into a topic. They can help you optimize campaigns and connect you with a relevant audience like nothing else. Resource and tutorial pages. Podcasts and podcast sponsorships.

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Publishing, strategy development, social media contest management, performance reporting and advertising campaigns are just a few examples of social media marketing agency services. A case for growing your social media marketing agency services.

Social Media 99

Social Media How To Marketing Price 99

Sprout Social

MARCH 21, 2017

Developing a social media marketing funnel “mindset” so that you can think like a conversion optimizer when planning and executing your social media campaigns! What is is the missing link? They carefully evaluate your offerings (and those of your competitors). Creating Your Own Social Media Funnel.

Social Media 106

Social Media Marketing How To Metrics 106

Techipedia: Tamar Weinberg

JANUARY 11, 2012

It’s about finding the right Twitter followers, managing a Facebook ad campaign, and attracting blog subscribers and members of LinkedIn Groups. More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. Chemistry is key.

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

OCTOBER 10, 2019

Whether you’re totally new to LinkedIn advertising or want to beef up your current marketing presence, these tips and strategies can help you craft an effective campaign. Navigate your way to the advertising platform, click the “Create new campaign” button, and choose “Sponsor Content.” Getting Started.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191