Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Compelling piece except for his use of the phrase social media campaign (argh). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting?

B2B 139

B2B Strategy Statistics Research 139

Writtent Blog

MARCH 10, 2014

These questions, and many more, were answered in the following case studies from leading marketing agencies. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. Or what if you’re trying to create simple, accessible content around a really complex and technical product?

Content 85

Content Marketing Energy Case Study 85

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. How should it look? Easy, natural, organic – in a word: charismatic.

Social Media 118

Social Media Marketing B2B Banking 118

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Case studies Nothing shouts credibility louder than a well-executed case study.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Case studies Nothing shouts credibility louder than a well-executed case study.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. You could also offer discount codes, case studies, webinars, whitepapers and more. Launch a referral campaign. via @MrDannyGoodwin : [link]. Last chance!

Campaign 141

Campaign Social Media Discount Conference 141

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

AUGUST 19, 2010

It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! How to use customer-generated content to increase sales. Great post, as usual. link] jaybaer Excellent point.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

agora pulse

MARCH 1, 2021

LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Target the right people with the right content, and you’ll keep your reputation intact. A campaign run by Disney to raise money for the Disney Make-A-Wish Foundation? They raised over $1 million during that campaign. Case studies.

How To 174

How To Hashtag LinkedIn Newsletter 174

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last? In my opinion, this is the difference between good or great. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 120

Social Media Content Analysis Sports 120

Keyhole.co

MAY 2, 2024

It should be relevant to them and the brand itself, like the brand name, campaign-specific hashtags, or industry-specific terms. Brand building Engaging in conversations and discussions within your industry, at the same time contributing valuable input, establishes a positive brand image and reputation.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service.

CSR 137

CSR Social Media Strategy Consultant 137

Writtent Blog

DECEMBER 6, 2023

Create customer case studies. Reputation is everything these days. Emails campaigns are a great way to stay in touch with your customers. Set up a PPC campaign. In most cases you can get a free $50 voucher from Bing or Google. Answer questions on forums and answer sites. Ask your customers for referrals.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You are indeed the perfect case study. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

APRIL 14, 2010

Isn't that where promotional campaigns serve a purpose? Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose? Or do you think that reputation through relationships is enough to expand your market? link] Dave Ryan Great Post.

Social Media 128

Social Media Consultant Health Care Questions 128

Oktopost

JUNE 13, 2023

Combine a strong content publishing strategy with other strategies like B2B influencer marketing and employee advocacy on social media, and your brand will be able to make an impact among a wider array of audiences – many of which will represent high-scoring leads (more on that below) for your sales team. What is social selling?

Social Media 75

Social Media Engagement Platform B2B 75

Convince & Convert

JULY 22, 2010

Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? You can manage the entire campaign from a national level and then assign mentions based on location and other factors to individuals on a local level. Joseph | RepuMetrix Inc.

Social Media 155

Social Media Radian6 Strategy SM2 155

agora pulse

APRIL 28, 2020

The most highly engaged social media managers tend to see the most success rate when it comes to building the brand’s reputation on social, especially when it comes to responses and seeing the conversation around the brand increase. What newbie mistake did you make as a young padawan social media manager? About Christian Karasiewicz.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

MARCH 3, 2010

Social will be part of the fabric of every client and every campaign, at which time social media expertise (at some level) will be everyone's job. I'd love to write up a case study on you guys when you're ready. so to carve it out is sensible. Eventually, no. Please keep me posted on your progress.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Buffer Social

JANUARY 10, 2019

Which is great news for brands and B2B businesses because it means that content doesn’t need to be overwhelmingly funny or inspirational. million engagements and growing their audience to well-over 180,000 fans in the past year, the NPD is the perfect case study for how to approach Facebook marketing with limited budget and resources. ?.

Research 111

Research Content Facebook Curation 111

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Maki takes us through four elements and then goes through a case study. Perhaps Darren’s advice resonated with his readers?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Reputation Management. Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

SEPTEMBER 1, 2010

because I had only one quarter to do a campaign that got big results or we were screwed. So I’d spend more money on on a big online or direct mail campaign and then learn later that some tweaks here or there would have made it way more effective 6 months down the line rather than bombing miserably in 1 month’s time.

Social Media 120

Social Media Consultant Social CRM eBook 120

Hootsuite

JULY 13, 2023

Share client testimonials, user-generated content , and real-life case studies in blog posts or other formats to offer social proof that your business is legitimate and your brand is worth engaging with. Ad campaigns can be built specifically for lead generation and include a call to action that asks for contact info.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Convince & Convert

SEPTEMBER 15, 2010

Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. link] Addoway.com Love the infograph Jay.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

MAY 20, 2010

There's SOOOO many case studies and results out there to see what's already been done. Social media does take time, however, it'll take far less time if people, businesses, and companies work from ways that already work versus ways they're not really sure about. shining through. A recipe for doing it right.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

MARCH 9, 2010

Any good traditional media campaign doesn't ignore the smaller publications either. This is where traditional ad campaigns have scored big – less competition for eyeballs means greater impact. I'd love to see a case study on this. link] Doug Braun Are You Taking Social Media Shortcuts? All rights reserved.

Social Media 133

Social Media Strategy YouTube LinkedIn 133