Buffer Social

JUNE 8, 2022

Aside from planning ahead and using Buffer to manage their content, we asked Eleanor to share some tips for anyone looking to build marketing campaigns around holidays and events. For most occasions, around a month before is a good time to push the bulk of the marketing campaign.” Tip 1: Get the timing right.

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Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study.

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The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). What did you think were the most interesting case studies of 2012?

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Waxing UnLyrical

JULY 20, 2015

How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. The Blue Key Campaign (Prezi).

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Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Have you seen a great integrated communications campaign lately? On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

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Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. I was fortunate enough to sit in on a talk from Kendra Simpson of Ogilvy on how she and her team ran a phenomenal outreach campaign for their client, Huggies.

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Forbes Social Media

SEPTEMBER 25, 2021

The campaign included product placements and new takes on the MeowMix jingle and achieved significant, rapid results. Markerly, a pioneer in influencer marketing, identified the most influencial “cat” voices on Instagram and TikTok. Justin Kline, CEO of Markerly, provides insight.

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Audiense

FEBRUARY 24, 2021

And sometimes that means adapting your campaigns for a totally new audience. Doing business today requires companies to be dynamic.

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Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

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Devumi

APRIL 13, 2017

For those who want to learn from one of the most diverse social marketing campaigns going on right now, please keep reading. The post Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics appeared first on Devumi. You are […].

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SocialFish

FEBRUARY 22, 2011

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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Waxing UnLyrical

JULY 14, 2014

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. I think I’ll start a crisis campaign today!”

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Social Media Strategies Summit

JANUARY 10, 2019

According to a case study by HBR , making that emotional connection is much more important than customer satisfaction. Here are 10 of the best storytelling campaigns we’ve seen in 2018 and what you can learn from them. Peloton’s Better is In Us Campaign. Trulia’s What Locals Say Campaign.

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Audiense

SEPTEMBER 18, 2023

To create campaigns that deliver excellent results to their clients, they target specific audiences with ads that contain relevant content. Interact Works is a digital marketing agency that specializes in offering programmatic advertising services.

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Meltwater

SEPTEMBER 15, 2019

The global data collected and reported above were obtained within Nov 2018 and Jul 2019 through Meltwater’s Media Intelligence tool.Movie remakes are always a tricky business. The cinematic brilliance that… Read More >>>.

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Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. A Facebook page was developed, it wasn’t actively utilized for the short campaign. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' Background: .

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Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. Case studies: Case studies are a powerful way to showcase the success of your products or services.

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Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly? When we think of classic marketing campaign examples (like “ Got Milk? Hey, we hear you.

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Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase.

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Mindjumpers

DECEMBER 8, 2017

So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We created a 14-part web-series, activated more than 100 pieces of content on both OtterBox and the creatives’ channels, we connected with… Actually, why don’t you watch the case study? We use it all day, every day.

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The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. The videos – featuring dogs getting into stinky, gross items (baby diapers, anyone?)

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Sprout Social

NOVEMBER 1, 2023

10 behind-the-scenes post ideas and examples for your next campaign 1. For example, in an Edgio case study , the company used Employee Advocacy to generate $126,000+ in earned media value (EMV) in three months after launching the program. BTS content can support all three consumer desires while building brand authenticity.

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Akamai Marketing

JANUARY 1, 2015

Case Study #4: Neighborhood Shopping Center. Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. The nature of the campaign enabled it to stay fresh for the entire 6 months without duplication.

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Sherrilynne Starkie

APRIL 23, 2020

Is your campaign missing something? Join me as I break down public relations’ crucial role in successful content marketing campaigns. Build on the successes and avoid the mistakes of those who came before with real-world case studies. I’ll be providing practical tips for great digital PR.

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Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. The Recalcitrant Social Media Cheerleader.

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Mindjumpers

MARCH 30, 2012

Tweet Recently, Danish chocolate brand Anthon Berg carried out an interesting campaign and integrated it very well with social media. The campaign fits extremely well with the brand, which began in the 18th century in Denmark when Anthon Berg noticed a growing demand for chocolate and opened a store.

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Kikolani

MAY 28, 2013

In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Popup Opt-In Form Case Studies. All of the case studies about popups thus far show positive results. Quicksprout.

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Sherrilynne Starkie

APRIL 23, 2020

Is your campaign missing something? Join me as I break down public relations’ crucial role in successful content marketing campaigns. Build on the successes and avoid the mistakes of those who came before with real-world case studies. I’ll be providing practical tips for great digital PR.

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Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

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The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. “This campaign allowed HTC’s fans to express themselves creatively, become part of the campaign.

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Campaign Social Media Twitter Case Study 149

Convince & Convert

AUGUST 14, 2014

To cast the final member of Season 13, Project Runway launched a Runway Redemption social media campaign on Instagram where fans could vote for their favorite of three aspiring designers. Held over the course of. Read the whole entry. »

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Convince & Convert

JULY 19, 2013

Case Study: A Day at the Races With Indy 500. Unlike most hashtag-driven campaigns, #Indy500orBust didn’t end there. For the first time ever, Instagram photos were incorporated throughout the Indy 500 marketing campaign, including an interactive map featuring geotagged photos. Wondering how your brand can follow suit?

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Instagram Campaign Tips Case Study 144

Later

OCTOBER 8, 2020

Alternative Black Friday campaigns are a great way to set your brand apart on social media. With a growing awareness of consumerism and its environmental impact, brands need to get creative with their Black Friday campaign ideas. The Shift in Black Friday Campaigns. Alternative Black Friday Campaigns #1: REI’s “Opt Outside”.

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Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

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Convince & Convert

SEPTEMBER 4, 2014

Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season. » Social Media Case Studies content marketing digital marketing digital storytelling social image of the week Social Media Marketing video marketing vine YouTube'

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Campaign Video Social Media Case Study 135

Convince & Convert

DECEMBER 5, 2013

From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube. Did you see any great Movember campaigns or extraordinary moustache art?

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Mindjumpers

JANUARY 26, 2012

Tweet While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Personally, I feel that this was a smart campaign without any on the face sales as well as works like a lead generation mechanism. Take a look at this video case study and do tell us how you found it :).

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Facebook Campaign Airlines Case Study 248