Attack ads are a cornerstone of political campaigns because dragging your opponent through the mud is a fast way to gallop toward an ever-so-special seat in a fancy delegation or council. Raising Cain: Why Herman Cain Is a PR Case Study. Guest post by Daniel J. Cohen. MORE
Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past. The post The Best Father’s Day Social Media Marketing Campaigns appeared first on Devumi. Case Studies Facebook Pinterest Twitter Vimeo YouTube content marketing facebook marketing hashtag marketing twitter marketing youtube marketing MORE
Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. In the study , drivers who took their eyes off the road for two seconds or longer increased the risk of an accident up to 24 times. MORE
Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. Sometimes you have to borrow from the past to drive innovation. MORE
Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. MORE
campaign. The ten best IN moments were shared on the L’Oréal company page at the end of the campaign. According to Fruit of the Loom, the inspiration from the campaign comes from the sentiment that “a great-fitting underwear can help you start your workday in a great mood.” MORE
It’s a forum my friends in question used to be a part of and I thought that if I could speed up my learning, I would also be able to speed up the results I get and it would make for a better case study. For an un-optimised campaign, I paid $7.74 on this campaign. MORE
How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. The Blue Key Campaign (Prezi). MORE
But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. MORE
Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. So far, the campaign has yielded impressive results. MORE
They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. MORE
What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). What did you think were the most interesting case studies of 2012? MORE
BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. Diva Marketing/Toby: Were there other social networks/social media and/or marketing initiatives included in the campaign? . MORE
Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. MORE
These case studies look at the goals, approaches, and results for several Facebook campaigns. . Read the case study. . Read the case study. . Results: 3,959 individual transactions as a result of the Facebook campaign. Read the case study. MORE
Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. IBM Global CMO Study. Case Studies. Target Case Study. Dive Rite Case Study. MORE
Well the Case Foundation, one of the event partners, has just released a full report on the giving day: “Giving contests are becoming an increasingly common tool for cities and regions to increase donations to nonprofits. Case Study From the Trenches Humanize Open Community MORE
What can you learn from a megastar’s Instagram teaser campaign? Social Media Case Studies Image via BigStockPhoto.com. Pretend for a moment that you’re Taylor Swift, a megastar with a highly anticipated new album. MORE
As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. So, what can you learn from this good yet weird campaign? MORE
Instead of focusing solely on campaigns and other tactics, top companies are prioritizing the customer experience. Inspired by its active Nike+ community, the company created the “Your Year With Nike” campaign. MORE
While rare that it is turned off, that did seem to be the case for a couple of people. I installed this because we link to a lot of resources and examples in the case study, so I didn’t want people to lose their place in the course. MORE
If you have a case study to share, from the angle of any of the “big ideas&# in our little book, please contact us. Site visitors can also send e-cards, request bumper stickers or create and manage their own virtual fund-raising campaigns, for example, to celebrate a birthday. MORE
The company began a new Facebook campaign in 2010 with the goal or raising community awareness. Campaign details: Target audience: Females aged 25-34. Clorox almost immediately discovered that the $3 off coupon was far more effective than any campaign they had implemented to date. MORE
Showcasing some of the highlights and lowlights of the industry’s social media involvements, here is a list of 30+ FMCG-come-SM case studies from the best to the most basic of social media campaigns – from the big brands to the little leagues. MORE
In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Popup Opt-In Form Case Studies. MORE
Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily. MORE
For those who want to learn from one of the most diverse social marketing campaigns going on right now, please keep reading. The post Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics appeared first on Devumi. Case Studies Instagram Twitter content marketing instagram marketing music marketing social media marketing twitter marketing twitter marketing strategy MORE
YouTube video highlighting the Fight Hunger Campaign. The contest spurred several food banks across the US to create public relations campaigns and they encouraged residents in their areas to vote to increase their chances of winning. MORE
November 1st is now upon us, so that means it’s the launch of the Triple X Niche Site Case Study. For any of you who missed the unveiling post , this is a niche site case study with a twist. MORE
I’ve been browsing through the lists of top social media case studies and I thought I am going to share some of the top sites with you: Casestudiesonline.com by Tod Maffin. Social media case studies by ([link] ). WOMMA’s Case Study Library by ( [link] ). MORE
When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. Obviously, a phenomenal video isn’t enough to make a campaign successful. Image via BigStockPhoto.com. MORE
In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Another important element of this campaign is the content hub and spoke model. MORE
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October. MORE
Recently I was contacted by an Israeli agency about a Pinterest campaign that they launched for Kotex: Kotex Inspiration Day. We have a unique view of the campaign from two perspectives: the brand and the agency. . . MORE
Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. MORE
Share Our Strength continually comes back to Facebook advertising to promote this campaign, since performance has proven to be successful season after season. Her clients have included MazdaUSA, SRI International, DS Cases, Share Our Strength and Taco Bell. Guest post by Amanda Sides. MORE
One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And in 2011, there were seven blog posts on the campaign that had been tracked. So it was a short, intense campaign, but it worked. MORE
Case Study: A Day at the Races With Indy 500. Unlike most hashtag-driven campaigns, #Indy500orBust didn’t end there. For the first time ever, Instagram photos were incorporated throughout the Indy 500 marketing campaign, including an interactive map featuring geotagged photos. MORE
And freelance direct response writers are easily the highest paid freelance writers, with members of AWAI taking home millions just to write sales letters and email marketing campaigns. After launching a GIF-heavy email marketing campaign , Dell lifted their revenue by 109%. MORE
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Hopefully reading about these marketing blunders will help you avoid these mistakes in your own company and strive to produce a marketing campaign to be proud of. MORE
Below is a list of case studies ranging from Social Media Today’s Matthew Gain on Microsoft’s SM strategy, to Direct2Dell’s Lionel Menchaca on Dell’s social media past, present and future. Case Study: How does Microsoft do social media marketing? MORE
The first of hopefully many case studies of the awesome work that ICF (the company we consult for) does every day. A Healthline study in 2011 found a significant difference between the top health searches on desktop and mobile. MORE
Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. To raise awareness for the campaign, Sprite partnered with 15 influential Brazilian Snapchat stars to print their Snapcodes on cans. MORE
Pamorama
MAY 19, 2013
These case studies look at the goals, approaches, and results for several Facebook campaigns. . Read the case study. . Read the case study. . Results: 3,959 individual transactions as a result of the Facebook campaign. Read the case study.
The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). What did you think were the most interesting case studies of 2012?
Social Media Citizens
FEBRUARY 7, 2011
I’ve been browsing through the lists of top social media case studies and I thought I am going to share some of the top sites with you: Casestudiesonline.com by Tod Maffin. Social media case studies by ([link] ). WOMMA’s Case Study Library by ( [link] ).
SocialFish
MARCH 8, 2012
Well the Case Foundation, one of the event partners, has just released a full report on the giving day: “Giving contests are becoming an increasingly common tool for cities and regions to increase donations to nonprofits. Case Study From the Trenches Humanize Open Community
SocialFish
MARCH 5, 2014
Share Our Strength continually comes back to Facebook advertising to promote this campaign, since performance has proven to be successful season after season. Her clients have included MazdaUSA, SRI International, DS Cases, Share Our Strength and Taco Bell. Guest post by Amanda Sides.
Gemma Went
JUNE 23, 2010
Showcasing some of the highlights and lowlights of the industry’s social media involvements, here is a list of 30+ FMCG-come-SM case studies from the best to the most basic of social media campaigns – from the big brands to the little leagues.
Waxing UnLyrical
NOVEMBER 15, 2011
Attack ads are a cornerstone of political campaigns because dragging your opponent through the mud is a fast way to gallop toward an ever-so-special seat in a fancy delegation or council. Raising Cain: Why Herman Cain Is a PR Case Study. Guest post by Daniel J. Cohen.
SocialFish
FEBRUARY 22, 2011
If you have a case study to share, from the angle of any of the “big ideas&# in our little book, please contact us. Site visitors can also send e-cards, request bumper stickers or create and manage their own virtual fund-raising campaigns, for example, to celebrate a birthday.
Pamorama
FEBRUARY 26, 2011
The company began a new Facebook campaign in 2010 with the goal or raising community awareness. Campaign details: Target audience: Females aged 25-34. Clorox almost immediately discovered that the $3 off coupon was far more effective than any campaign they had implemented to date.
Convince & Convert
NOVEMBER 10, 2014
When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. Obviously, a phenomenal video isn’t enough to make a campaign successful. Image via BigStockPhoto.com.
Viper Chill
AUGUST 1, 2013
It’s a forum my friends in question used to be a part of and I thought that if I could speed up my learning, I would also be able to speed up the results I get and it would make for a better case study. For an un-optimised campaign, I paid $7.74 on this campaign.
Devumi
APRIL 13, 2017
For those who want to learn from one of the most diverse social marketing campaigns going on right now, please keep reading. The post Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics appeared first on Devumi. Case Studies Instagram Twitter content marketing instagram marketing music marketing social media marketing twitter marketing twitter marketing strategy
Kikolani
MAY 28, 2013
In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Popup Opt-In Form Case Studies.
Diva Marketing Blog
NOVEMBER 6, 2014
Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk.
Convince & Convert
MAY 2, 2012
YouTube video highlighting the Fight Hunger Campaign. The contest spurred several food banks across the US to create public relations campaigns and they encouraged residents in their areas to vote to increase their chances of winning.
Viper Chill
DECEMBER 18, 2013
Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind.
Convince & Convert
NOVEMBER 15, 2011
But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification.
SocialFish
JANUARY 22, 2014
The first of hopefully many case studies of the awesome work that ICF (the company we consult for) does every day. A Healthline study in 2011 found a significant difference between the top health searches on desktop and mobile.
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.
Convince & Convert
JANUARY 27, 2016
They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from.
Convince & Convert
MARCH 26, 2015
Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print.
Convince & Convert
MAY 12, 2016
In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Another important element of this campaign is the content hub and spoke model.
Convince & Convert
NOVEMBER 13, 2015
Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. To raise awareness for the campaign, Sprite partnered with 15 influential Brazilian Snapchat stars to print their Snapcodes on cans.
Viper Chill
NOVEMBER 1, 2013
November 1st is now upon us, so that means it’s the launch of the Triple X Niche Site Case Study. For any of you who missed the unveiling post , this is a niche site case study with a twist.
Convince & Convert
NOVEMBER 27, 2015
Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. In the study , drivers who took their eyes off the road for two seconds or longer increased the risk of an accident up to 24 times.
Viper Chill
JUNE 11, 2013
While rare that it is turned off, that did seem to be the case for a couple of people. I installed this because we link to a lot of resources and examples in the case study, so I didn’t want people to lose their place in the course.
Writtent Blog
JULY 9, 2013
Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. IBM Global CMO Study. Case Studies. Target Case Study. Dive Rite Case Study.
Diva Marketing Blog
APRIL 23, 2012
BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. Diva Marketing/Toby: Were there other social networks/social media and/or marketing initiatives included in the campaign? .
Convince & Convert
JULY 31, 2015
Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. Sometimes you have to borrow from the past to drive innovation.
Gemma Went
MAY 26, 2010
Below is a list of case studies ranging from Social Media Today’s Matthew Gain on Microsoft’s SM strategy, to Direct2Dell’s Lionel Menchaca on Dell’s social media past, present and future. Case Study: How does Microsoft do social media marketing?
Diva Marketing Blog
MARCH 30, 2012
Recently I was contacted by an Israeli agency about a Pinterest campaign that they launched for Kotex: Kotex Inspiration Day. We have a unique view of the campaign from two perspectives: the brand and the agency. . .
Convince & Convert
DECEMBER 11, 2015
As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. So, what can you learn from this good yet weird campaign?
Convince & Convert
FEBRUARY 18, 2016
campaign. The ten best IN moments were shared on the L’Oréal company page at the end of the campaign. According to Fruit of the Loom, the inspiration from the campaign comes from the sentiment that “a great-fitting underwear can help you start your workday in a great mood.”
The Realtime Report
SEPTEMBER 27, 2012
Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. So far, the campaign has yielded impressive results.
Taylor Marek
JANUARY 15, 2010
Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Hopefully reading about these marketing blunders will help you avoid these mistakes in your own company and strive to produce a marketing campaign to be proud of.
Convince & Convert
JULY 19, 2013
Case Study: A Day at the Races With Indy 500. Unlike most hashtag-driven campaigns, #Indy500orBust didn’t end there. For the first time ever, Instagram photos were incorporated throughout the Indy 500 marketing campaign, including an interactive map featuring geotagged photos.
The Realtime Report
JULY 6, 2012
Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily.
Convince & Convert
OCTOBER 23, 2014
What can you learn from a megastar’s Instagram teaser campaign? Social Media Case Studies Image via BigStockPhoto.com. Pretend for a moment that you’re Taylor Swift, a megastar with a highly anticipated new album.
Convince & Convert
FEBRUARY 11, 2016
Instead of focusing solely on campaigns and other tactics, top companies are prioritizing the customer experience. Inspired by its active Nike+ community, the company created the “Your Year With Nike” campaign.
Devumi
JUNE 2, 2017
Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past. The post The Best Father’s Day Social Media Marketing Campaigns appeared first on Devumi. Case Studies Facebook Pinterest Twitter Vimeo YouTube content marketing facebook marketing hashtag marketing twitter marketing youtube marketing
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