7 Facebook Marketing Case Studies

Pamorama

These case studies look at the goals, approaches, and results for several Facebook campaigns. . Read the case study. . Read the case study. . Results: 3,959 individual transactions as a result of the Facebook campaign. Read the case study.

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). What did you think were the most interesting case studies of 2012?

Trending Sources

The Fantabulous Lists of Social Media Case Studies

Social Media Citizens

I’ve been browsing through the lists of top social media case studies and I thought I am going to share some of the top sites with you: Casestudiesonline.com by Tod Maffin. Social media case studies by ([link] ). WOMMA’s Case Study Library by ( [link] ).

Full Case Study Report from GiveToTheMax Day

SocialFish

Well the Case Foundation, one of the event partners, has just released a full report on the giving day: “Giving contests are becoming an increasingly common tool for cities and regions to increase donations to nonprofits. Case Study From the Trenches Humanize Open Community

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

SocialFish

Share Our Strength continually comes back to Facebook advertising to promote this campaign, since performance has proven to be successful season after season. Her clients have included MazdaUSA, SRI International, DS Cases, Share Our Strength and Taco Bell. Guest post by Amanda Sides.

Case Study Crunch: FMCG Social Media Case Studies « The Cube

Gemma Went

Showcasing some of the highlights and lowlights of the industry’s social media involvements, here is a list of 30+ FMCG-come-SM case studies from the best to the most basic of social media campaigns – from the big brands to the little leagues.

Raising Cain: Why Herman Cain Is a PR Case Study

Waxing UnLyrical

Attack ads are a cornerstone of political campaigns because dragging your opponent through the mud is a fast way to gallop toward an ever-so-special seat in a fancy delegation or council. Raising Cain: Why Herman Cain Is a PR Case Study. Guest post by Daniel J. Cohen.

Open Community Case Study – Food Bank

SocialFish

If you have a case study to share, from the angle of any of the “big ideas&# in our little book, please contact us. Site visitors can also send e-cards, request bumper stickers or create and manage their own virtual fund-raising campaigns, for example, to celebrate a birthday.

Facebook Advertising Case Study: Clorox Green Works

Pamorama

The company began a new Facebook campaign in 2010 with the goal or raising community awareness. Campaign details: Target audience: Females aged 25-34. Clorox almost immediately discovered that the $3 off coupon was far more effective than any campaign they had implemented to date.

Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact

Convince & Convert

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. Obviously, a phenomenal video isn’t enough to make a campaign successful. Image via BigStockPhoto.com.

$1K Profit (Almost) in 1 Week: My PPC Case Study

Viper Chill

It’s a forum my friends in question used to be a part of and I thought that if I could speed up my learning, I would also be able to speed up the results I get and it would make for a better case study. For an un-optimised campaign, I paid $7.74 on this campaign.

Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics

Devumi

For those who want to learn from one of the most diverse social marketing campaigns going on right now, please keep reading. The post Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics appeared first on Devumi. Case Studies Instagram Twitter content marketing instagram marketing music marketing social media marketing twitter marketing twitter marketing strategy

Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives

Kikolani

In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Popup Opt-In Form Case Studies.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk.

Social Media Case Study: Walmart’s Fight Hunger Contest

Convince & Convert

YouTube video highlighting the Fight Hunger Campaign. The contest spurred several food banks across the US to create public relations campaigns and they encouraged residents in their areas to vote to increase their chances of winning.

Triple X Niche Case Study Update: Expenses Report

Viper Chill

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind.

Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification.

[Case Study] Have you crossed the mobile threshold?

SocialFish

The first of hopefully many case studies of the awesome work that ICF (the company we consult for) does every day. A Healthline study in 2011 found a significant difference between the top health searches on desktop and mobile.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from.

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print.

How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Another important element of this campaign is the content hub and spoke model.

How This Social Media Campaign Got 2 Million Views in 2 Days

Convince & Convert

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. To raise awareness for the campaign, Sprite partnered with 15 influential Brazilian Snapchat stars to print their Snapcodes on cans.

The Triple X Niche Site Case Study is Now Live (With a BIGGER Twist)

Viper Chill

November 1st is now upon us, so that means it’s the launch of the Triple X Niche Site Case Study. For any of you who missed the unveiling post , this is a niche site case study with a twist.

How Ford’s Instagram Campaign Encourages Fans to Drive Safely

Convince & Convert

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. In the study , drivers who took their eyes off the road for two seconds or longer increased the risk of an accident up to 24 times.

Case Study: Have Your Best Product Launch Ever (Without a Single Affiliate)

Viper Chill

While rare that it is turned off, that did seem to be the case for a couple of people. I installed this because we link to a lot of resources and examples in the case study, so I didn’t want people to lose their place in the course.

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. IBM Global CMO Study. Case Studies. Target Case Study. Dive Rite Case Study.

Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare

Diva Marketing Blog

BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. Diva Marketing/Toby: Were there other social networks/social media and/or marketing initiatives included in the campaign? .

How One Social Campaign Drives Engagement Beyond the Screen

Convince & Convert

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. Sometimes you have to borrow from the past to drive innovation.

Case Study Crunch: IT and Technical

Gemma Went

Below is a list of case studies ranging from Social Media Today’s Matthew Gain on Microsoft’s SM strategy, to Direct2Dell’s Lionel Menchaca on Dell’s social media past, present and future. Case Study: How does Microsoft do social media marketing?

Kotex + Pinterest = An Innovative Campaign: A Case Study With Yael Linen-Zuchman

Diva Marketing Blog

Recently I was contacted by an Israeli agency about a Pinterest campaign that they launched for Kotex: Kotex Inspiration Day. We have a unique view of the campaign from two perspectives: the brand and the agency. . .

Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. So, what can you learn from this good yet weird campaign?

5 Clever Uses of LinkedIn for Unique Customer Experiences

Convince & Convert

campaign. The ten best IN moments were shared on the L’Oréal company page at the end of the campaign. According to Fruit of the Loom, the inspiration from the campaign comes from the sentiment that “a great-fitting underwear can help you start your workday in a great mood.”

Oreo’s #DailyTwist Campaign Serves Up Realtime Creative

The Realtime Report

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. So far, the campaign has yielded impressive results.

Marketing Fail: iNET Web Case Study

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Hopefully reading about these marketing blunders will help you avoid these mistakes in your own company and strive to produce a marketing campaign to be proud of.

4 Tips to Fuel Your Instagram Campaign to Success

Convince & Convert

Case Study: A Day at the Races With Indy 500. Unlike most hashtag-driven campaigns, #Indy500orBust didn’t end there. For the first time ever, Instagram photos were incorporated throughout the Indy 500 marketing campaign, including an interactive map featuring geotagged photos.

Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

The Realtime Report

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily.

What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

What can you learn from a megastar’s Instagram teaser campaign? Social Media Case Studies Image via BigStockPhoto.com. Pretend for a moment that you’re Taylor Swift, a megastar with a highly anticipated new album.

How to Power Customer Experiences With Content

Convince & Convert

Instead of focusing solely on campaigns and other tactics, top companies are prioritizing the customer experience. Inspired by its active Nike+ community, the company created the “Your Year With Nike” campaign.

Meme 51

The Best Father’s Day Social Media Marketing Campaigns

Devumi

Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past. The post The Best Father’s Day Social Media Marketing Campaigns appeared first on Devumi. Case Studies Facebook Pinterest Twitter Vimeo YouTube content marketing facebook marketing hashtag marketing twitter marketing youtube marketing