Social Media Today

JUNE 6, 2022

The new video series provides insights into how marketers have built effective Reddit campaigns

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Waxing UnLyrical

JULY 20, 2015

How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. Why: “The world of influencer relations–like the world of social media–never stops changing,” says Patrick Coffee for Adweek as he introduces us to some tips from Mona Hamouly and the recent #MyAmex campaign. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. The Blue Key Campaign (Prezi).

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Ignite Social Media

JUNE 5, 2019

One of those projects was a campaign called “Welcome to the Water” for Discover Boating. You can read more about our social media case study below. Campaign Objective. Social Media Case Study Results. Our social media campaign successfully and efficiently drove qualified users down the path to conversion. We also conducted a Facebook Brand Lift study during the course of the campaign.

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Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. But we rejected those, as we consider them outputs, not outcomes,” says Greg Jarboe in this Rutgers Business School case study from The Measurement Advisor.

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Buffer Marketing

JUNE 8, 2022

This is especially the case for UK-based gifting company Letterbox Gifts. Aside from planning ahead and using Buffer to manage their content, we asked Eleanor to share some tips for anyone looking to build marketing campaigns around holidays and events.

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Social Media Today

JUNE 6, 2020

TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect

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The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion (Feb 6): Twitter users that were tweeting about the SuperBowl received unsolicited @ reply messages from Toyota inviting them to enter a contest for a 2012 Camry.

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Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. So it was a short, intense campaign, but it worked.

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Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Why: “We helped strengthen City of Hope’s position as a scientific leader by emphasizing the passion of their doctors, nurses and caregivers who get up every morning to accomplish one thing – cure cancer,” says this Phelps case study on a truly remarkable campaign.

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Forbes Social Media

SEPTEMBER 25, 2021

The campaign included product placements and new takes on the MeowMix jingle and achieved significant, rapid results. Markerly, a pioneer in influencer marketing, identified the most influencial “cat” voices on Instagram and TikTok.

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SocialFish

FEBRUARY 22, 2011

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. If you have a case study to share, from the angle of any of the “big ideas&# in our little book, please contact us.

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Case Study Banking Communities Study 191

Meltwater

SEPTEMBER 15, 2019

The global data collected and reported above were obtained within Nov 2018 and Jul 2019 through Meltwater’s Media Intelligence tool.Movie remakes are always a tricky business. The cinematic brilliance that… Read More >>>. PR & Comms

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Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. I was fortunate enough to sit in on a talk from Kendra Simpson of Ogilvy on how she and her team ran a phenomenal outreach campaign for their client, Huggies. This video was to be paired with native and word of mouth advertising techniques that would serve as the backbone of the campaign.

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Devumi

APRIL 13, 2017

For those who want to learn from one of the most diverse social marketing campaigns going on right now, please keep reading. The post Case Study: Comparing Rihanna’s Diverse Instagram and Twitter Marketing Tactics appeared first on Devumi. Case Studies Instagram Twitter content marketing instagram marketing music marketing social media marketing twitter marketing twitter marketing strategy

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Case Study Study Instagram Twitter 83

Audiense

FEBRUARY 24, 2021

And sometimes that means adapting your campaigns for a totally new audience. Doing business today requires companies to be dynamic. Audience Intelligence

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Convince & Convert

MAY 2, 2012

To support the anti-hunger movement Walmart , the Walmart Foundation , and some of the nation’s largest food companies like General Mills, ConAgra Foods, Kraft Foods and Kellogg Company launched an integrated marketing campaign to help raise food donations during spring when food bank supplies dwindle, and need surges. YouTube video highlighting the Fight Hunger Campaign. Guest post by @Lisa Loeffler , Research & Analysis Lead at Convince & Convert.

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Case Study Study Banking Social Media 92

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. A Facebook page was developed, it wasn’t actively utilized for the short campaign. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy Background: . TheBus in Honolulu is an award-winning bus system, recognized as one of the best in the country.

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Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. But in almost every case, you’re bringing a knife to a gunfight.

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Social Media Today

NOVEMBER 14, 2021

Creatopy spent $2,000 to test TikTok ads vs. Instagram Reels Ads and see which one performs better in a brand awareness campaign

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Waxing UnLyrical

NOVEMBER 15, 2011

Attack ads are a cornerstone of political campaigns because dragging your opponent through the mud is a fast way to gallop toward an ever-so-special seat in a fancy delegation or council. By the same token, Cain’s recent handling of his campaign’s first unofficial crisis has been , in the eyes of most PR professionals, appalling. Raising Cain: Why Herman Cain Is a PR Case Study. Guest post by Daniel J. Cohen. Politics was my first love, but she broke my heart.

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Akamai Marketing

JANUARY 1, 2015

Case Study #4: Neighborhood Shopping Center. Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why. Think: After hearing about their previous experience, Akamai determined the influencer campaign fell flat because the influencers weren’t neighborhood influencers. Background: .

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Kikolani

MAY 28, 2013

In this post, I’m going to share my research into popup opt-in forms: who’s using them, case studies, WordPress plugins, and the alternatives for building your mailing list. Popup Opt-In Form Case Studies. All of the case studies about popups thus far show positive results. Time permitting, I will publish the results in my own case study. It’s been almost three years since I first wrote about popup opt-in forms on Kikolani.

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Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Make your campaign about them, not about you.

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Social Media Today

JULY 26, 2022

The guide shares various case studies highlighting how brands have used audio in their TikTok campaigns

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Case Study Publishing Study Campaign 165

Taylor Marek

JANUARY 15, 2010

Hopefully reading about these marketing blunders will help you avoid these mistakes in your own company and strive to produce a marketing campaign to be proud of. But that is for a later article, lets take a look at a case study of marketing gone wrong. Case Study: iNET Web. Any company you’d like to see a case study on?

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Case Study Study Company Marketing 98

Taylor Marek

JANUARY 15, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Marketing Fail: iNET Web Case Study January 15, 2010 by Taylor Marek Welcome to a pillar series I plan on putting together on my blog titled, “Marketing Fail&#. Hopefully reading about these marketing blunders will help you avoid these mistakes in your own company and strive to produce a marketing campaign to be proud of.

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Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. If we make a list, there are many consumer insights that are relevant to the execution of a campaign. From consumer insight to production in marketing campaigns.

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Audiense

MAY 31, 2018

After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases , and in the production and execution of marketing campaigns , today we’ll talk about how to implement this information and knowledge in the post-campaign phase. Once a campaign is finished it’s time to analyze and evaluate the results obtained with the marketing actions you carried out.

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Laurel Papworth

APRIL 9, 2010

Surely it’s a case of sticks and stones? I’ve structured this post with a List of Cyberstalking behaviour, further indepth analysis of cyberbullying and cyberstalking and the difference, and then a case study – unfortunately where I am on the receiving end – which is pretty well a classic Year In the Life of A CyberBully. Various companies provide cases of cyber-stalking (involving adults) follow the pattern of repeated actions against a target.

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The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. Orabrush for Dogs: Orapup’s Viral Video Gets 4 Million Views : Already highly successful with viral videos for their human product, Orabrush responded to consumer demand with a product for pooches, naturally accompanied by its own viral video campaign. What were your favorite social media campaigns in 2013?

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Campaign Social Media Case Study Report 135

Buffer Social

JULY 23, 2018

This week, we’re covering a massive study that analyzed more than 750,000 Facebook ads, how one eCommerce brand generated thousands of emails and followers, our favorite new social media tools , and more. The top 5 actionable advertising takeaways from studying more than 750K Facebook ads. Results and Insights from Studying More Than 75,000 Facebook Ads – AdEspresso. So this specific case study focused on the eCommerce company called Brevite.

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Sprout Social

OCTOBER 10, 2019

Enter the case study. Social media case studies are often used as part of a sales funnel: the potential client sees themselves in the case study and signs up because they want the same or better results. At Sprout, we use this strategy with our own case studies highlighting our customer’s successes. Writing and publishing case studies is time intensive but straight forward. What is a social media case study?

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Convince & Convert

MARCH 26, 2015

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. However, what makes this campaign so special is that Oreo didn’t rest on its laurels. Social Media Case Studies innovation integrated campaign oreo print advertising social integration social media campaign social media case study stunt

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ProBlogger

MAY 1, 2018

Today’s post is a case study with Undercover Architect , Amelia Lee. I got an immediate reply in there when asking a question about how to get this to work in Active Campaign).This We also ran other campaigns during the ‘cart open’ phase. They’ve also been the most structured, with a lead generation strategy and marketing campaign. The post Case Study: How to Run a 7-Day Challenge appeared first on ProBlogger.

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Taylor Marek

JANUARY 15, 2010

Hopefully reading about these marketing blunders will help you avoid these mistakes in your own company and strive to produce a marketing campaign to be proud of. But that is for a later article, lets take a look at a case study of marketing gone wrong. Case Study: iNET Web. Any company you’d like to see a case study on?

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Convince & Convert

DECEMBER 5, 2013

From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube. Starring the adorably mustached puppet, Harry Mustachio, this visual campaign leveraged humorous videos and imagery to raise awareness and drive Mo’nations – Movember donations in support of men’s health issues like prostate cancer.

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Case Study Study Sysomos Crowdsourcing 90

Writtent Blog

JULY 9, 2013

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. IBM Global CMO Study. CopyPress’ interview of 329 content marketers is among the most spot-on studies we’ve seen hit the shelves in recent months. Case Studies. Target Case Study. Dive Rite Case Study. Prudential Content Marketing Case Study.

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Diva Marketing Blog

MARCH 30, 2012

Recently I was contacted by an Israeli agency about a Pinterest campaign that they launched for Kotex: Kotex Inspiration Day. We have a unique view of the campaign from two perspectives: the brand and the agency. . . Yael Linen-Zuchman/smoyz : The women were identified by a few categories: viral, trendsetters and active on pinterest (many profiles on pinterest are open though not active enough to be relevant for this campaign).

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Convince & Convert

JULY 31, 2015

Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. During the campaign, each participant received a personalized video of their Instagram image being transformed on the Thread Screen, which they could then share across other social media sites. Sometimes you have to borrow from the past to drive innovation.

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Convince & Convert

NOVEMBER 13, 2015

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. To raise awareness for the campaign, Sprite partnered with 15 influential Brazilian Snapchat stars to print their Snapcodes on cans.

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Diva Marketing Blog

APRIL 23, 2012

BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. The new mouse designs are very expressive and appeal to people looking for ways to personalize their everyday life, so Pinterest was a good fit for this Microsoft Hardware campaign. . Diva Marketing/Toby: Were there other social networks/social media and/or marketing initiatives included in the campaign? .

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Case Study Microsoft Study Marketing 66

Viper Chill

DECEMBER 18, 2013

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. Many of you have been following the case study closely on the forums and I’m proud to announce the threads have been viewed over 40,000 times with over 30 case studies being shared there.

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Viper Chill

AUGUST 1, 2013

It’s a forum my friends in question used to be a part of and I thought that if I could speed up my learning, I would also be able to speed up the results I get and it would make for a better case study. ” I had originally announced that I was going to use Google Adwords for this campaign and I was going to promote two websites I already run. This didn’t actually turn out to be the case exactly, but bear with me for now. on this campaign.

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