Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

Feed 167

Feed Feedly Metrics News 167

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Webbiquity SMM

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well.

Advertising 238

Advertising Social Media Strategy Authentication 238

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Of those active on social media, 70% use only LinkedIn.

Company 124

Company B2B Loyalty Survey 124

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. Social media video marketing statistics.

Statistics 142

Statistics Social Media Video Marketing 142

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. But how do you become a familiar face within your followers’ feeds versus someone they just scroll past? For example, check out how Hinge has their Twitter profile set up. It is the bedrock of your sales funnel. original sound – heinz.

Strategy 131

Strategy Brands Hubspot Survey 131

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. Within hours, Legere reached out on Twitter to praise the work.

Campaign 149

Campaign Marketing B2B Conference 149

agora pulse

DECEMBER 9, 2020

For business-to-business (B2B) companies, posting on the early side of standard work hours, such as between 9 a.m. After work is also a great time to post on Instagram , as users often browse their feeds during their evening downtime. Best Times to Post on Twitter. How to Use Twitter Live Video to Expand Your Reach.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Sprout Social

SEPTEMBER 30, 2022

Now, social media makes it easy to specifically target the kind of people most likely to buy from you. Your comments will appear on hundreds of people’s feeds. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

APRIL 26, 2022

According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business. Looking for some must-follow B2B startup CEOs. Developing a clear plan that clearly illustrates your executives’ role, time commitment, goals and return is the first step to securing buy-in.

Strategy 87

Strategy How To Training ROI 87

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. Google+ is a hobby club where people come to share their passion.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Webbiquity SMM

MARCH 7, 2019

One idea is to run a limited prize draw to encourage users to buy an event ticket with the chance to win some swag. Look for cost-friendly, trendy merchandise items such as pins or tote bags that will entice followers to buy a ticket. Don’t forget to include a direct call to action in your carefully crafted post.

Eventful 145

Eventful Social Media Badge Hashtag 145

Pam Moore

OCTOBER 20, 2020

Your dream customers are not waking up in the morning thinking… “oooooh… I can't wait for all the brands who are going to spam me in my Facebook, Instagram, Twitter and LinkedIn news feeds today.” How to leverage digital user behavior to understand your customers buying and digital engagement patterns.

Research 78

Research Template Templates Training 78

Convince & Convert

MARCH 8, 2012

The RSS feed is: [link]. One of the things we did was, in the pattern I work in, it works rather close to a, like the senior people, the executives and so on, so we’ve managed to get some of them on both our Twitter feed and on Facebook where they tweet about what’s up and down in their world. Listen Now. Eric: Yeah.

Company 120

Company Instagram B2B Survey 120

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Content creation is original text, images, video or HTML content created for publication on Twitter, Facebook, the company blog, etc. It’s about finding the right Twitter followers, managing a Facebook ad campaign, and attracting blog subscribers and members of LinkedIn Groups. Ongoing SMM Activities. Like this post?

Social Media 168

Social Media How To Marketing Syndication 168

Sprout Social

MARCH 12, 2020

However, social marketers on the frontlines of social feeds have the data to understand better than anyone what content is resonating most powerfully with audiences and exactly who makes up those audiences. . Even if your brand isn’t B2B, many of the takeaways in this article can be applied to consumer product launches. .

Data 101

Data Skills Meme Social Media Management 101

Pam Moore

SEPTEMBER 18, 2017

There seems to be a lot of buzz and excitement about your content, yet nobody is buying. Just because your social network news feeds are filled with fud and experts pushing social networks, tools and technology to anyone who will listen to them, doesn't mean you should be taking their advice. It is not generating new leads.

Content 162

Content Training How To ROI 162

Rebekah Radice

JULY 15, 2019

Whether you choose to go Live on Facebook , Instagram, Youtube, or Twitter, there are many ways you can use it. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. People are always more eager to buy from businesses they like and whose culture and values are most similar to their own.

Types 119

Types Video Content Case Study 119

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. Google+ is a hobby club where people come to share their passion.

Statistics 60

Statistics B2B Vimeo Social Networking 60

Buffer Social

JULY 23, 2019

Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. In fact, studies show that 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions. Heather-Mae on Twitter Dave on Twitter.

Influencer 75

Influencer Strategy Marketing Survey 75

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. This can sometimes be tricky, so do not hesitate to ask for a Twitter name or a nickname they may use on these accounts.

Marketing 162

Marketing Insurance Directory SEO 162

Oktopost

SEPTEMBER 27, 2022

Naturally, this presents both challenges and opportunities for B2B marketers. On the other, competition is getting more intense in virtually every B2B field. With that in mind, you need to find a way to create unique B2B videos that make your brand stand out from the rest of the content your audience is seeing.

B2B 118

B2B Video How To ROI 118

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Diva Marketing Blog

MAY 12, 2013

Twitter, Facebook, Linkedin, Pinterest and other social networks changed how we think about "social media" from those long ago days of the blogosphere. I go to my Facebook feed and I see links. I know there are other tools, but my point is that things aren’t all running in Twitter’s favour any more. The truth is like the sun.

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

If you run a B2B corporate site, check out my other article about corporate B2B microdata. Submitting RSS feeds to the sitemap will also carry a lot of SEO value since Google and Bing love RSS feeds. Follow Straight North on Twitter for industry insight and conversations. [ Noindex and Nofollow. Like this post?

NoFollow 198

NoFollow How To SEO Engineering 198

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. In general, however, the chances any one Twitter follower sees any specific update from you is minimal. Very, very few.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Ignite Social Media

MAY 31, 2016

HOW BRANDS CAN USE THIS INFORMATION : Particularly if you’re a B2B business, or also a B2C with a large employee base, consider how the millennial male can become a brand advocate for your business. Social Media Buying Behaviors are Different. They desire to interact with your brands.

Yammer 60

Yammer Buy Social Networking Report 60

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits. Research from Nosto found that consumers are more likely to get buying inspiration from Insta than any other social platform. Twitter Marketing Strategy. Follower growth.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. So we need to buy Radian6 or Argyle Social or Involver.” You can’t just buy a license and press a button and have all your mathematical problems solved.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). The RSS feed is: [link]. So we need to buy Radian6 or Argyle Social or Involver.” You can’t just buy a license and press a button and have all your mathematical problems solved.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. Comment away!

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

JULY 6, 2012

Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). The RSS feed is: [link]. Eric : So Jim, today I figured we’d start off the show discussing the recent news of the LinkedIn/Twitter breakup. The biggest issue for Twitter is how Tweets are consumed.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. Besides paid ads, our feeds unravel at our discretion. Product placements and ad breaks are inserted into our social media feeds. But how do you get yourself chosen? Influencers are taking on new sponsorships daily.

Social Media 118

Social Media Marketing B2B Banking 118