How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Now B2B marketing? B2B influencers? Keep in mind that anyone can “do” social media marketing especially in a B2C setting but can you be the special person that can own it in a B2B setting? particularly Twitter.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

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Five Steps for a B2B Social Media Marketing Strategy

SocialFish

An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. Make More Than One Twitter Feed.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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5 best growth marketing strategies for B2B

Socialmedia.biz

Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B2B includes not just blogs but videos, whitepapers, infographics, research reports and gamification. 2 Social media has become increasingly important for marketing, including B2B.

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Destroying the 7 Myths of B2B Social Media

Convince & Convert

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). Destroying the 7 Myths of B2B Social Media.

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Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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Five Steps for a B2B Social Media Marketing Strategy

SocialFish

An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. Many B2B companies are also small businesses, and one of the biggest mistakes they make is not putting one person in charge of their social media strategy. Make More Than One Twitter Feed.

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Thursday Roundup: Twitter Tips

Waxing UnLyrical

Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. 6 Tips to Grow Your Twitter Followers. 15 People Every B2B Marketer Should Follow On Twitter.

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. It is a fantastic prospecting / sales resource for B2B marketers”).

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Twitter Tools.

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How to Choose a Social Media Listening Platform for B2B Marketing

Buzz Marketing for Technology

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. In the last post we covered how to create a Social Media Lead Flow.

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20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing

Writtent Blog

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Are you currently using LinkedIn tips for B2B marketing?

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

The RSS feed is: [link]. Jay: As I mentioned earlier, you’ve got 174,000 Facebook fans, in fact, 10 more since we started the podcast, even though the podcast isn’t live, so that’s good news, but substantially fewer, just a few thousand on Twitter.

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Twitter Tips for Newbies. How to Grow Your Twitter Following.

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The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn

Hootsuite

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. The best time to post on Twitter. B2B brands.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there.

How to Get More Blog Traffic – Real World Data

Webbiquity SMM

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite.

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

47 Social Media Statistics to Bookmark for 2017

Sprout Social

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Twitter Statistics. Twitter Statistics. Twitter continually gets pushed aside from its competitor, Instagram. Mobile accounts for 86% of Twitter’s ad revenue.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff. It’s about building credibility and positive regard before you have a viral Twitter mess to clean up.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. ” Social Media Minute: 25 B2B Marketing Uses of LinkedIn by MLT Creative.

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Just because your social network news feeds are filled with fud and experts pushing social networks, tools and technology to anyone who will listen to them, doesn't mean you should be taking their advice. Another day of amazing content creation. You create yet another epic piece of content.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Recommendations: LinkedIn’s Customer Reference Program for B2B Brands by iMedia Connection.

15 Must-Follow Social Media Experts on Twitter

Hootsuite

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Jay Baer’s Twitter header image declares “Content is fire. 10 Twitter Marketing Mistakes You Need to Stop Making https://t.co/rSIcJF9kOU

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter.

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

You’re posting content to Twitter. You’ve wondered, what should I post on Twitter to increase engagement? But today: You know increased Twitter engagement leads to contacts, traffic, and sales. 47 Things to Tweet That Will Electrify Twitter Engagement.

2011 Social Media Marketing Trends

Webbiquity SMM

Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. “News Feed Optimization (NFO) on Facebook will become the new SEO. link on Twitter.

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15 Must-Follow Social Media Experts on Twitter

Hootsuite

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Jay Baer’s Twitter header image declares “Content is fire. Social B2B marketing

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

You’re posting content to Twitter. You’ve wondered, what should I post on Twitter to increase engagement? But today: You know increased Twitter engagement leads to contacts, traffic, and sales. 47 Things to Tweet That Will Electrify Twitter Engagement.

Ultimate Social Media Image Sizing Guide for 2017 + Adobe Photoshop Templates

Pam Moore

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)?

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

You only have a few seconds to engage the reader before your post is consigned to the digital abyss of their news feed. The post Three Creative Ways to Use Social Media to Promote your Event appeared first on B2B Marketing Blog | Webbiquity. Guest post by Rosemary McKee.

The Hot Mess Dumpster Fire That Is Corporate Content

Twist Image

From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. Check out the Twitter feed. twitter. twitter feed. How many brands are creating content that you just can't wait for? . Go ahead. Make a list. I'll wait. You're done, aren't you? Are there any brands on your list? Stop for just a second and think about that.