Oktopost

MAY 26, 2020

They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Banking can feel cold and clinical at times. Humanize Your Brand.

Social Media 141

Social Media Banking Marketing Mobile 141

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. These conversations are something every B2B company can do. We put twenty-somethings in bank VP and customer service roles and let them improvise on how they would run a bank. As content marketing explodes, so too, does the volume of noise.

Conversation 167

Conversation B2B Marketing GPS 167

Dave Fleet

OCTOBER 22, 2010

At the same time, one of the SVPs has just seen that a local financial community influencer with nearly 10,000 loyal Twitter followers has just posted a message slamming the product. Finally, the spill-over is having an impact on in-branch conversations with consumers as well as in the B2B areas of the bank.

Reputation 342

Reputation Social Media Banking B2B 342

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. 6 Social media tips for banks and financial institutions. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 106

Twitter Tourism Travel Education 106

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust.

Social Media 125

Social Media How To Policies Authentication 125

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Eight companies have 50 or fewer followers. •

Social Media 176

Social Media B2B Exercises Hubspot 176

Waxing UnLyrical

JULY 11, 2016

Why: “Rather than trying to use a silver bullet, B2B marketers need to take a holistic view of the buyer’s journey and apply the right marketing tactics (plural) to each phase of the journey,” writes Todd Ebert for Convince & Convert. Why Marketers Can’t Afford to Chase a Silver Bullet Strategy.

Report 100

Report Banking Metrics Loyalty 100

Waxing UnLyrical

JUNE 6, 2016

’ but how are we going to achieve the change that we think is needed based on the research we’ve done,” says Lucy Muirhead as she explains the Century Foundation ‘s integrated communications strategy. 3 Ways a B2B Software Company Improved Its Integrated Communications.

Case Study 100

Case Study Study Banking Campaign 100

Waxing UnLyrical

OCTOBER 4, 2017

Branded content (I know this because I frequently write said branded content for a major B2B media brand). Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. ” JC, Alan.

Banking 109

Banking B2B YouTube Influencer 109

Waxing UnLyrical

OCTOBER 21, 2016

23 , 5-6 pm, Expert Express on building B2B communities using the 7C Social PR Framework. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. 2:45-3:45 pm, White River H. Also on Sun., White River E.

Eventful 100

Eventful Conference Consultant Hosting 100

Waxing UnLyrical

APRIL 2, 2013

On how to undertake research that doesn’t break the bank, whereupon Sandra said something really smart, and important, about metrics in general: @ gleenyc Most important metrics don’t come frm the platforms – it’s not tweets, likes or follows that matter. Techalone can’t solve the measurement issue.

Airlines 217

Airlines Metrics Banking Consultant 217

Diva Marketing Blog

MARCH 17, 2010

About The Financial Brand: The Financial Brand is a niched B2B online publication about banking and brand/marketing. The community has approximately 3,000 active subscribers who read about 50,000 articles every month. His search terms including: bank, credit unions, marketing, advertising, new logo, branding, promotion.

Tweetdeck 96

Tweetdeck Press Release Banking B2B 96

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Laurel Papworth

FEBRUARY 11, 2015

Complete Section 10 on Rituals and Rites of Passage in an Online Community particularly focussing on Conversation Diary around holidays and events. From Pizza to Shoes to Banks, they all grab Valentines day for competitions, promotions and online community activities. Make sure you understand that section – all 3 lectures.

Course 40

Course Social Media Strategy Exercises 40

Koka Sexton

JULY 22, 2014

The art of bartering is sales in its earliest form; for the most part it was transactions between people from different villages, tribes or communities. The modern telemarketing call center was created and entire phone banks were created to leverage the ability to connect with customers at a scale unheard of just a short time earlier.

Banking 85

Banking LinkedIn Course B2B 85

Oktopost

APRIL 21, 2020

They have already developed a community of users or customers around them. years , so you need to find alternatives to fill the interim, but not break the bank. Don’t allow your Star to become a Dog by ignoring the results and failing to shift your strategy appropriately.Stars usually have high brand recognition. Question Marks.

Marketing 138

Marketing Apple Strategy ROI 138

Later

MAY 27, 2020

She discusses how they've mastered B2B marketing on Instagram, how her team manages to keep up to date with the latest Instagram product features, why it's important for Instagram users to truly be #authentic, and much much more. ?? Promoting Podcasts on Instagram Step #4: Tap Into Your Community .

Instagram 84

Instagram How To Feed Feedly 84

Later

MAY 27, 2020

She discusses how they've mastered B2B marketing on Instagram, how her team manages to keep up to date with the latest Instagram product features, why it's important for Instagram users to truly be #authentic, and much much more. ?? Promoting Podcasts on Instagram Step #4: Tap Into Your Community .

Instagram 58

Instagram How To Feed Feedly 58

Oktopost

APRIL 4, 2023

Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Trust is all the more important for financial services The importance of trust in any B2B or B2C relationship needs no introduction, but that importance is higher still when it comes to financial services.

Social Media 118

Social Media Marketing B2B Banking 118

Buzz Marketing for Technology

NOVEMBER 3, 2016

We knew, for example, the Bank of England would hold a policy meeting on a certain day. Nope … it was and is of keen interest to an immense financial services community. It seemed that Brexit follow-up was always catching people flat-footed, with how-come and what-if analysis that was too uncertain and too late. A big yawn?

B2B 100

B2B Marketing Analysis Insurance 100

Buzz Marketing for Technology

JUNE 27, 2008

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â??

SocialText 100

SocialText News Sharepoint Web 2.0 100

Koka Sexton

DECEMBER 20, 2009

The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.

List 96

List Social Media Case Study Wiki 96

Buffer Social

JUNE 16, 2016

Tim How , Bell State Bank & Trust – Testing video posted natively to each channel (Facebook, Twitter) against using the YouTube link. Iona Fresnoza , Groundswell Grassroots Economic Alternatives – Communication plan + social media calendar for June-July!

Social Media 40

Social Media Social Media Management Project Marketing 40

Sprout Social

APRIL 13, 2022

This may be due to the highly regulated nature of the finance industry or, after performing their own social testing , businesses found their audiences aren’t looking for banking information on Instagram. 6 Social media tips for banks and financial institutions. Finance social media resources. Tech social media resources.

Instagram 123

Instagram Tourism Travel Education 123

Sprout Social

JANUARY 9, 2017

Managing these communities takes knowledge and a fair share of hunches. Banking on an exact time can be a waste of time as every business’s audience varies. Promoting content at the right times can make all the difference especially for B2B brands. Knowing the best times to post on social media is even more challenging.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Hootsuite

JUNE 27, 2022

TikTok has opened the door for random hobbyists, eclectic subcultures and aesthetics , and traditionally “uncool” or uncelebrated communities to not only gather, but flourish. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. There’s no one kind of cool anymore.

B2B 97

B2B Trends Authentication Film 97

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. I have a few thousand in my bank account. agencies, you should be experimenting with this too). I see it as a nice play for CC, but not sure I fully get it. Need to … noodle on it a bit. Someone should buy Flowtown, pronto.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%. If LinkedIn’s community is a target demographic for your business, these online courses may be worthwhile.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Sprout Social

JULY 6, 2022

6 Social media tips for banks and financial institutions. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. Finance social media resources.

Tourism 115

Tourism Facebook Travel Education 115

Convince & Convert

FEBRUARY 5, 2010

link] Social Business Bank Option 1. [link] Mike Corak I like 3 the best, but I like the search box on the right too. Thought about putting the search box on your head, allowing users to search your brain!? No question! link] Warren Fick Wow. What a great, active fan base ! It makes your head look confined. All rights reserved.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JUNE 3, 2010

I think the banks/financial institutions should be included in your comparison. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. Fawn Thanks Jay. You are exactly on point here.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. The Indy tech and social media communities have been amazing, and I'm not even in the state yet! Definitely.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

AUGUST 18, 2010

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense?

Questions 161

Questions Social Media Consultant Education 161

Laurel Papworth

FEBRUARY 22, 2015

Students in 9 Step Social Media Strategy online course : Please go to the Client Brief area and choose one of four – B2B, Social Good, B2C and Gov. Community management is moving people through from Visitor to Lead to Customer to Engaged Customer through a series of Call to Actions. If you get stuck ask in Discussions for help?

Avatar 40

Avatar Strategy Social Media How To 40

Kikolani

JUNE 29, 2012

The Marketer’s Guide to Information Visualization: How to Rock Infographics, Shareables, and Slideshows – That’s why today, I’m going to reveal how you can get aboard the visualization marketing gravy train, where to find the best resources, and how to get graphics done without breaking the bank. Photo of the Week.

Mashup 115

Mashup Resources eBook RSS 115