article thumbnail

How to become a social media manager: 6 Tips from experts

Sprout Social

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

article thumbnail

5 best TikTok marketing agencies in 2023

Sprout Social

Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Case study: Fantastic Furniture . Case study: Mecca. meccabeauty. kali x ari – Jurk.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Social Media Trends That Will Help You Win in 2021

Social Media Strategies Summit

You can simply look at a social media post and click on the product you like to buy it. Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform. Authenticity Will Continue to Be Vital. It’s as simple as that. Here’s an example: Image via Instagram.

Trends 193
article thumbnail

80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. Use a social media management tool to track how your audience varies by platform.

Buy 143
article thumbnail

Creating Women’s History Month social media ideas that resonate

Sprout Social

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. But how do you create content around diversity that resonates and feels authentic? We’re discussing both the icks and ideals for Women’s History Month social media ideas.

article thumbnail

Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. 38% of TikTok users said a brand feels authentic when teaching them something. with its funny, authentic videos that feature its staff, mascots, and trending audio tracks.

Questions 104
article thumbnail

Post Performance Report: Brands transforming social customer care

Sprout Social

Engaging with posts and comments in a way that feels genuine and authentic. Chewy: Melting pet parents’ hearts For help crafting this article, we turned to Sprout Social’s community, The Arboretum , to learn which brands inspired other social pros. You should respond to customers in a way that feels authentic to your brand.

Report 66