Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Not only are people using social media differently, but purchase behaviors have changed. So why the shift?

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Social Media Strategy Marketing Retail 163

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. It also changed how we use social media. This blog post summarizes: Our 2020 social trends predictions that came to pass. What social networks are doing. Authenticity is key.

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Trends Social Media HootSuite Embedding 144

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Is the time and resource investment worth it? But that’s not all.

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Questions Banking Insurance HootSuite 104

Sprout Social

MAY 9, 2023

AI prompts can help you develop email subject lines that get better open rates, develop personalized content adapted to buyer personas, drive conversations based on intent and engage with each prospect/client individually. This leads to stronger connections and loyalty that stimulate your sales.

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Sentiment Marketing Analysis Loyalty 126

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. Many popular brands such as Canva and social networks like Pinterest have already integrated this AI feature into their platforms for a richer user experience.

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Sentiment Analysis Patterns Price 98

Buzz Marketing for Technology

OCTOBER 12, 2011

Marketers can no longer program consumers with advertising; instead, now your imperative is to attract people through unique content and authentic brand experiences. Are consumers entering conversion pathways that lead to sales opportunities? Everything is pointing to digital technologies and social media, even in offline experiences.

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Social Media Marketing Compete Retail 240

Later

JANUARY 2, 2019

Instagram Marketing Trend #2: Influencers Get More Authentic. Expect “authenticity” to become a big Instagram marketing “trend” in 2019. The days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships.

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Trends Instagram Marketing Authentication 94

Sprout Social

MAY 19, 2021

What is social media interaction? Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. Social media is conversational by nature. And great conversations can have a positive impact on sales.

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Engagement Brands Review Influencer 130

Janet Fouts

DECEMBER 30, 2014

Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. Get to know them and engage them in real conversations.

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Marketing Nielsen Authentication Knowledge Base 145

Hootsuite

JUNE 27, 2022

Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. Authenticity rules on TikTok. Authenticity is just good business: 56% of users and 67% of creators feel closer to brands they see on TikTok—particularly when they publish human, unpolished content.

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B2B Trends Authentication Film 97

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Keeping up with these social trends isn’t just a B2C priority.

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B2B Brands Marketing How To 131

Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now . The RSS feed is: [link].

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Crowdsourcing B2B Social Media Retail 137

Hootsuite

JULY 7, 2020

During the climate strike last September, brands like Patagonia, Lush, and Seventh Generation closed stores, “went dark” on social, and donated ad space to the movement. Tomorrow, we're closing our USA retail and e-commerce shops to march in the Global #ClimateStrikes , drawing attention to the state of the planet. and Canada.

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Hashtag Activities Social Media Retail 145

Hootsuite

JULY 26, 2023

This social network is a multi-talented queen: Sure, you can throw a cool filter on a photo, but thanks to Instagram’s many native features, you can also edit videos, buy your mom’s birthday present, start an annoying group chat, see all of the posts you’ve liked (ever), video call your coworker, start a flame war via quiz sticker, and more.

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Features Instagram Marketing Remix 84

Diva Marketing Blog

DECEMBER 30, 2015

Social Listening . Ten years ago, or there about, Social Listening exploded into the digital landscape. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. Social listening and social media customer service are built into most company digital initiatives.

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Social Media Retail Reputation Authentication 40

Diva Marketing Blog

DECEMBER 30, 2015

Social Listening . Ten years ago, or there about, Social Listening exploded into the digital landscape. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. Social listening and social media customer service are built into most company digital initiatives.

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Retail Reputation Authentication Social Media 40

Josh S Peters

JULY 22, 2009

As previously mentioned I’m on a hunt for Social Media at the OSRM09 (Outdoor Retailer Summer Market) and let me tell you… I found it! This not only gets people to go to them, but it authenticates that you are who you say you are on those networks. So far the ORSM09 has been great!

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Social Media Lijit eBook Retail 100

Later

SEPTEMBER 1, 2020

Below, we highlight the top social media platforms for SMBs: Top Social Media Platforms for SMBs #1: Instagram. Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space. But there’s also a lot of power behind regular Pins.

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Platform Social Media Small Business Instagram 78

Diva Marketing Blog

JANUARY 27, 2011

So I did what any good social media marketer might do, I tapped my social networks. For writing - a quick demo of the conversational style of blogs and social media works wonders. The fear factor in social media stems from not understanding how social media works. Is it fear of comments?

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Social Media Education Questions Case Study 75

Later

AUGUST 28, 2019

But what sets Pinterest apart from other social networks? Pinterest isn’t just a social network — it’s a visual search engine! For online retailers, Product Pins make shopping super easy through Pinterest, as they include real-time pricing, availability, and information on where to buy your product.

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Marketing Curation Analytics Collaboration 65

Techipedia: Tamar Weinberg

JANUARY 5, 2011

5 Ways Companies are Using Social Media to Lower Costs (Mack Collier): Just what are the benefits of social media? 100 Thoughts on Social Media (Conversation Agent): This may be one of the shortest blogs post I’ve added to this 2010 list. 34 Reasons to Start a Blog (Conversation Agent): Why should you blog?

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Marketing Affiliate marketing Small Business SEO 279

Later

MARCH 29, 2020

We’re all craving connection right now – and Instagram Lives are giving us a little slice of authentic interaction with each other. They’re allowing for real time conversation and providing an opportunity to show a totally unedited, human side of your biz. ? ? New Instagram features that put the social in the distancing??

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Social Media How To Instagram Influencer 110

Later

SEPTEMBER 12, 2019

UGC Best Practices #2: Strive for Authenticity . Social authenticity is a growing trend online , and sharing honest user reviews through UGC will keep your brand ahead of the curve. across all other social networks, Instagram users are more likely to comment, like, and share the content they consume.

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UGC Content Instagram Hashtag 60

Sprout Social

DECEMBER 9, 2021

Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. With social distancing and increasing remote work, consumers relied heavily on social channels to converse, engage and transact. How you can use this insight. — Wawa (@Wawa) November 23, 2021.

Social Media 144

Social Media Review Buy Engagement 144

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Reply Isaacson March 4, 2010 at 2:25 pm To me this seems like an aberration.

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Hotels Social Media Communities Discount 245

Sprout Social

JANUARY 30, 2019

And on a related note, your goals will influence everything from your budget to which social networks you’ll tackle. Sample Social Media Goals for 2019. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Take today’s social media demographics for example.

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Social Media Strategy Marketing How To 112

Convince & Convert

MAY 11, 2010

It’s just more authentic and believable that way. Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. To connect his observations to actual steps that retailers can take to PROFIT. Post it to your Facebook page. Your LInkedin page. To really do so. That part is key.

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FAQ Content Consultant Social Media 139

Viper Chill

APRIL 26, 2010

Twitter is the one social network where you can really be someone’s “friend”, as cheesy and rainbow-filled as that sounds. Share good content around your niche or industry and engage in conversations with smart people on the subjects most meaningful to you. We think we’re being overwhelmed by social networking sites.

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Social Media Strategy Digg Forums 80

Convince & Convert

APRIL 27, 2012

Tom : That is a super-interesting take on that to me, because I think a lot of what people forget, especially for local businesses, is that social media starts offline, goes online, and then goes back offline again. Once we connect them with each other we can listen in and try and figure out ways to contribute to that conversation.

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Insurance Journal Research Hashtag 115

Sprout Social

MARCH 27, 2023

Influencer and creator-generated content infuses a fresh perspective into your social strategy—with relatively minimal effort required on your end. Just be sure to find creators who have real experience with your product and appear authentic, otherwise you risk your campaign falling flat.

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Campaign Social Media UGC Metrics 123

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.

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Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

JUNE 6, 2011

Social Networking: Like Falling In Love. Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

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Twitter B2B Crowdsourcing Hubspot 198