Mad Men Launches Create Your Own Ad Application on Facebook

Mindjumpers

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com.

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

It’s apparent that there’s a missing vital component in the quest to modernize marketing. We are not connecting that media investment, the prospects generated, nor their data, with our marketing systems and processes.

Trending Sources

"Digital Marketing" Is Not The Same As Marketing

Twist Image

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in kind, it has allowed me to work with some of the most interesting brands in the world. For now, it seems like those wanting to put an end to the term "digital marketing" are those who are struggling most with it. application.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Brucculeri explained some of the background of how chatbots came to be, as well as their usefulness as a marketing tool. They’re applications that have linguistic structure.

How I Beat Out 200 Applicants on the ProBlogger Jobs Board in 45 Minutes

ProBlogger

In fact, my last application on ProBlogger beat out 200 other freelancers and I won the job 45 minutes after I applied. If a post talks about trying to increase a company’s content marketing and lead generation, then you need to talk specifically about that topic at length.

Facebook Under Fire: Do Marketers Care?

SocialTimes Facebook

Marketers looking to make a decision on whether to advertise on Facebook should consider why they’re looking to advertise on the platform and decide whether they feel comfortable with potential reporting inaccuracy on newer metrics, such as video view statistics. Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. To do this, I asked our research analysts at Networked Insights to study what marketers talk about. Together, this information tracked what topics were important to marketers over the last 4 weeks.

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How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. SMS Marketing. In-Game Marketing.

Top Tips to Help You Nail That Blogging Job Application

ProBlogger

The type of marketing software a company uses can also provide a clue as to their content needs. For example, a company using Hubspot is probably going to have a huge focus on inbound marketing and content creation, which means there’ll might be an opportunity for you there.

3 Ways to Turn Your Customers Into an Effective Marketing Channel

SocialTimes Twitter

Many don’t have the resources to pursue traditional marketing or public-relations efforts, and must find creative ways to increase their visibility. One channel that’s especially valuable for these companies is word-of-mouth marketing, a medium that is more effective than any other form of advertising. We wanted to see how effective this marketing strategy was, so we did some research. A common challenge for startups is how to generate awareness and attract new customers.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Results: 1 million views of Facebook application.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs.

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No More Media Buying Specialty for Facebook Marketing Partners

SocialTimes Facebook

Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. The social network said in a Facebook Marketing Partners post : We have found that the Blueprint Certification , which recognizes an individual buyer’s competency with Facebook and Instagram products, better suits the need of the market and of our agency partners. The current media buying partners for Facebook and Instagram are: 360i. Adaptly. AdParlor. Ampush.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.

37 of the Best Facebook Page Apps for Brand Marketing

Pamorama

One of the easiest ways to use your Facebook page to its fullest potential for social media marketing is to employ third-party Facebook applications. . 37 of the Best Facebook Page Apps for Brand Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

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23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Marketing Land ).

3 Social Media Apps Every Marketer Should Use

Koka Sexton

If you are responsible for monitoring and engaging with your Twitter community, here are a few applications that you should be using. These are the top social media applications I use on a regular basis and what I find most valuable about them.

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Small Business Marketing Optimization Tips for 2016

Webbiquity SMM

Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. Guest post by John Oechsle.

A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. Youtility is marketing upside down.

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Six Keys to Make It With Influencer Marketing

Webbiquity SMM

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.

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Four social applications worth keeping an eye on

Jeff Esposito

Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? GetGlue – I have been playing with this application now for the past nine months and really can’t make heads or tails of it.

There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. This kills the single-channel marketer and a raft of Facebook-only companies at the same time.

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Twitter Introduces Emoji Targeting

SocialTimes Twitter

Twitter ads application-programming interface product manager Neil Shah announced in a blog post that emoji keyword targeting is now available to advertisers on the social network. Shah wrote: This new feature uses emoji activity as a signal of a person’s mood or mindset—unlocking unique opportunities for marketers. Emojis are everywhere, and brands advertising on Twitter can now use them to target their campaigns.

Twitter Adds Quick Replies, Welcome Messages to DMs From Brands

SocialTimes Twitter

Businesses can create multiple welcome messages, deep-linking directly to specific greetings from tweets, websites and applications. The developer APIs (application-programming interfaces) that power these features are currently in private beta.

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. So, are B2B marketers really adopting B2C practices? …And Four Areas Where B2B Marketing Remains Distinct.

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21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. That puts any marketer using a third party to create ads on that platform at a substantial disadvantage.

Four tools to revamp your marketing efficiency on Twitter

SocialFish

Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. If you’re a social media marketer on Twitter, you definitely appreciate the value of content curation and sharing. A complete toolkit for Twitter marketers.

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Why You Need to Market Your Marketing

Convince & Convert

Location3.com made this after my Content Marketing World presentation. You know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company? We finished our mobile application and it showed up in the iTunes App Store.

Online Marketing 101 for Entrepreneurs

Idaconcpts

Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Social media also touches on mobile applications or apps.

Facebook, Messenger, Instagram in a Single Inbox for Businesses

SocialTimes Facebook

The social network said in a Facebook for Business post that the new inbox will roll out to brands using the Pages application “in the coming weeks,” with other devices to be added soon.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Push and in-app notifications (beta) help you reach your customers and automate your marketing campaigns with targeted messages. Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution.

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. This is a guest post by Manroop Takhar.

45 Marketing Tools to Consider for 2017

Razor Social

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation.

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Adjectives are Cheap: Sell Yourself with Nouns and Verbs

Waxing UnLyrical

Reduce marketing costs by 45% by creating a widget that puts the e-zine together for you. Career Client Relations Communication Guest Posts adjectives job applicants odesk Guest Post by Ann Wylie. “Adjectives are cheap.

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Influencer Marketing 101

Koka Sexton

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.