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Harnessing AI: Practical Applications in Digital Marketing

The Social Media Hat

Episode 11 of the AI in Marketing: Unpacked podcast, with Christopher Carr The post Harnessing AI: Practical Applications in Digital Marketing appeared first on The Social Media Hat.

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Exploring AI in Marketing: Five Key Applications

The Social Media Hat

Episode 15 of the AI in Marketing: Unpacked podcast, with Danchez The post Exploring AI in Marketing: Five Key Applications appeared first on The Social Media Hat.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 327
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New marketing & communications matchmaking service

Sherrilynne Starkie

Clients are always asking me if I know anyone looking for a marketing or communications job. Or, I write a smart digital marketing strategy for a client, and they need to hire someone to implement it. My client is looking for an experienced, talented writer to join a successful in-house content marketing team.

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Social media algorithms on every platform: explained (with marketing applications)

Awario

We are aware that algorithms know more about us than people we share the flat with. We let algos in on our deepest secrets by asking Google about things that trouble us at nights and letting corporations analyze our purchase history. However, the algorithms we spend the most time with are social media algorithms.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 306
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27 Ways I’m Using AI In Marketing Right Now

The Social Media Hat

A list of specific uses and applications of AI in marketing to inspire you. The post 27 Ways I’m Using AI In Marketing Right Now appeared first on The Social Media Hat.

Marketing 153