Buzz Marketing for Technology

JANUARY 19, 2010

So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. This framework is newer, and in my opinion, more applicable to a wider range of today’s marketing challenges. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Stumble upon something good? Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

B2B 190

B2B MySpace Startup Social Networking 190

Social Media Marketing

APRIL 13, 2011

When it comes to B2B social media uses like privileged discussions between manufacturers and resellers or internal discussions between sales and marketing personnel, you'd need a more intimate social network. The private social network as a B2B social media tool has numerous useful applications. B2C marketers may have some luck.

B2B 148

B2B Social Media Jive Committee 148

Buzz Marketing for Technology

MARCH 4, 2010

to a full POP/IMAP supported email account, which means users will be able to configure it with any e-mail client, including Microsoft Outlook, Entourage and Apple’s Mail applications. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES.

System 219

System B2B Facebook Marketing 219

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 189

B2B Case Study Telecommunications Study 189

Twist Image

SEPTEMBER 1, 2016

B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). That feels like it could be the story of a B2B or B2C opportunity. . b2b content marketing.

B2B 45

B2B eBook Marketing Forums 45

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? perhaps there will be shortly.

B2B 205

B2B Google Marketing Mobile 205

Convince & Convert

NOVEMBER 2, 2010

Tweet Guest post by Ian Greenleigh , the Social Media Manager at Bazaarvoice – the market and technology leader in hosted social commerce applications. There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. He also blogs at Dare to Comment.

B2B 115

B2B Bazaarvoice Content Influencer 115

Oktopost

OCTOBER 23, 2021

The importance of generating high-quality leads to grow your B2B business can’t be overstated. For hyper-competitive B2B companies, this means that a steady stream of new leads is essential for supporting and sustaining growth. Why your B2B needs a Sales Development Representative. Source: [link].

B2B 117

B2B How To Skills Sample 117

Oktopost

OCTOBER 8, 2020

He is currently leading the content strategy at Perimeter 81 , a Zero Trust Network as a Service designed to simplify secure network, cloud, and application access for the modern and distributed workforce. Want to Hear More from Experts Across the B2B Marketing Industry? Looking to Level Up Your Marketing Game Plan?

Content 90

Content Marketing B2B Hosting 90

Webbiquity SMM

FEBRUARY 14, 2020

This is not only about the relevant job skills you’l need, but also about standing out in a sea of applicants. When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity.

Skills 165

Skills Social Media Social Media Management How To 165

Webbiquity SMM

JANUARY 24, 2023

Since online shopping has evolved sufficiently to include such experiences, 2023 is a good time to start testing out the applications of AR and VR as a social media advertising strategy. The post New Social Media Advertising Strategies for 2023 appeared first on B2B Marketing Blog | Webbiquity.

Advertising 238

Advertising Social Media Strategy Authentication 238

The Realtime Report

JANUARY 23, 2023

With the Fed’s entry into B2B payments, enterprise payments, which have typically lagged behind consumer-facing payments, will innovate to new standards of ease, convenience, and speed. We will see a particular focus on web3 applications, fintech, healthcare, cloud, and AI applications.

Authentication 91

Authentication Startup Avatar Applications 91

Convince & Convert

NOVEMBER 3, 2015

Through a combination of thoughtful audience targeting and advocate engagement , Caitlin gives her audience a peek into life at DocuSign while sharing the awesome convenience and widespread application of the product. In This Episode.

B2B 60

B2B Brands Case Study Influencer 60

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Buzz Marketing for Technology

OCTOBER 6, 2010

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. Will Facebook replace your B2B Marketing email system?

Facebook 260

Facebook Applications Yahoo Social Networking 260

Convince & Convert

JUNE 16, 2014

For example, we talked about the Columbia Sportswear mobile application. A brand story I think sometimes can be a little bit restrictive because the content executions aren’t necessarily adhering to that story.

B2B 159

B2B Content Marketing Metrics 159

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Ignite Social Media

DECEMBER 9, 2019

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech.

List 78

List RFP Social Media Marketing 78

The Realtime Report

NOVEMBER 12, 2021

Without a doubt, ensuring you tick all the boxes and cover yourself from all angles during SaaS application marketing is quite hard. A general rule of thumb for B2B is minimal clutter. When marketing your SaaS application, you should avoid mistakes like not considering SEO, neglecting UX, and focusing on only new customers.

Marketing 91

Marketing Startup SEO Applications 91

Buzz Marketing for Technology

OCTOBER 20, 2010

In an age where there is more User Generated Content than Publisher (or marketer) Content – here is one way that B2B Marketers can ride that user generated wave to make your content stand out and live longer than it does today. Will Facebook replace your B2B Marketing email system? Email this to a friend?

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

The Social Media Incubator

DECEMBER 22, 2014

The man behind the search engine’s social site, Vic Gundotra, stepped down earlier this year; and arguably the best feature offered by the site, Hangouts, is now available as a standalone application. LinkedIn will become B2B leader. It’s off to the races!

Marketing 182

Marketing B2B Engineering LinkedIn 182

Convince & Convert

NOVEMBER 16, 2023

You’ll better understand why resonance is such a major focus of B2B content marketing once we address one of the largest variables in our lifetime: Artificial intelligence. AI’s Limitations Despite the multitude of sessions on AI tools and applications, a consistent theme emerged: AI isn’t the silver bullet. The challenge?

Content 78

Content Marketing B2B SEO 78

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics.

B2B 207

B2B Consultant Flickr ROI 207

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two.

Conversation 276

Conversation Facebook Guidelines B2B 276

SocialFish

APRIL 20, 2011

About a month ago, Maddie shared this post about awesome B2B Facebook Pages with me and suggested I do a similar post about association Facebook Pages. Advocacy people take note: the Take Action tab is, I believe, Capwiz’s Facebook application. Note: that custom tab is a Boxwood application.

Facebook 235

Facebook Applications Energy B2B 235

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. lead, key website pageview) Setting a value (optional) Defining the attribution window Selecting applicable campaigns Finally, the details on tracking. We will cover the top use cases for the tag and show you how to put each to use.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Buffer Social

JULY 11, 2023

In general, I wanted to test their: Writing style Research capabilities Attention to detail Reliance on AI tools Topic expertise Basic SEO knowledge Contextual linking understanding This was the only efficient way to filter through poor applicants before issuing a paid test. Then, it was just a matter of gluing them together with automation.

Startup 61

Startup Applications System Wiki 61

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Crafting a job description that will attract ideal candidates and make your brand stand apart in the sea of applications. An inclusive description can encourage applicants from marginalized groups to submit their applications.

Social Media 99

Social Media How To Marketing Price 99

Ignite Social Media

APRIL 17, 2017

Is your company B2B or B2C? If you are B2B, including your executives in your social mix is a more natural fit. They should be syndicating each other’s content as well as tagging their handles when applicable. This post will help guide how to incorporate your executives into your social strategy. Consider Your Industry.

Social Media 99

Social Media Strategy Syndication B2B 99

Webbiquity SMM

DECEMBER 12, 2018

you notice somebody complaining about a problem, and your customer support immediately responds offering a solution), but other applications are going to grow in 2019 significantly. The post Digital Marketing Trends to Watch in 2019 appeared first on B2B Marketing Blog | Webbiquity. Personalizing the Customer Experience.

Trends 166

Trends Marketing Influencer B2B 166

Buzz Marketing for Technology

FEBRUARY 2, 2011

I know for my own team we are building things we never did before like: iPhone aps, iPad aps, Android aps, as well as implementing various SaaS applications like Salesforce.com and WebTrends, and marketing automation applications like Aprimo but what is odd is that we have never had to talk with the CIO. No related posts.

Marketing 265

Marketing iPad Applications B2B 265

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Oktopost

AUGUST 4, 2020

So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! It took some trial and error to make sure the content was applicable for right now and the new posting times matched the work from home lifestyle.

LinkedIn 136

LinkedIn Curation B2B Industry 136

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. TikTok is a short-form video-sharing application that allows users to utilize sounds, songs, and original audio to share their content with the world. Source: emarketer.com.

B2B 111

B2B Examples Marketing Small Business 111