Copying Apple

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Some will make the argument that Apple is loosing a little bit of its luster. That while the company in a post- Steve Jobs world is still churning out cutting-edge consumer electronics and digital services, that the market for that may be hitting a plateau (this is why their last quarter was seen as a disappointment to Wall Street when - in reality - it was one of the best quarters that any company has ever had). Their stores do look and feel like an Apple store. apple.

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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Last Friday, the technology debuted in 254 Apple stores in the U.S. Are consumers willing to give retailers precise information about their location?

Trending Sources

Apple and Firebelly: How These Two Opposites Go Hand In Hand

Firebelly

One may wonder how a small, locally owned social media marketing firm like Firebelly can have so many similarities to a global technology conglomerate like Apple. Blog Apple Social Media Marketing

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Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.

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Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. At the DLD conference this year, Galloway presented a fifteen minute blast of data titled, The Four Horsemen - Amazon, Apple, Facebook and Google. apple. digital marketing. marketing.

Is Marketing About To Get Really Creepy Or Really Good?

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Apple acquired a company last week. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." This is more than a defensive move for Apple. apple.

Tracking, Personalization And Screams Of Privacy

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The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. It's too bad, because this moment in history could well the one where marketing finally delivers on its promise of being relevant, personal and near-individualized. apple.

The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? It's amazing how divergent Apple and Amazon's business models are. Actually, it's not about Apple. Amazon has something very incredible that Apple doesn't even have: an advertising and media empire.

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What Is Apple Up To? Can Walmart Catch Amazon? And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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This week will bring the "other" big Apple event and news to the world. It's Apple. The rumour mills is thinking that changes will be made to Apple Music , announcement of Apple's own unique TV programming (a la Netflix ), and a lot of love for Siri. Walmart is one of the few retailers that can compete with Amazon in the retail space. apple. apple music. digital marketing. digital marketing agency. digital marketing blog.

The New Newer Economy

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No, we're not talking about the latest iPhone from Apple and we're not talking about waiting in line for Star Wars - The Force Awakens (which, by the way, is an incredible movie that I saw at 6:30 am today!). Some of the markups were 1200% above the retail value (not a typo). marketing.

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Is Smart Marketing An Oxymoron?

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We need to forget about the idea of mobile marketing and start focusing on smart marketing. In a world where screens are connected, ubiquitous, cheap and in the palms of our hands, perhaps all of those strategies are stupid, and what brands are in dire need of is a smart marketing strategy. Are we still talking about the need for brands to embrace mobile marketing? Let''s see if smart marketing can become something more than an oxymoron. apple. marketing.

Plandids Are The New Selfie, Apple's Billion Dollar Content Play And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Apple made a big announcement last week. This will - if done well - disrupt online and bricks and mortar retail in a big way as Amazon looks for ways into the impulse buy side of things. . apple. digital marketing. digital marketing agency. digital marketing blog. influencer marketing. marketing. marketing agency. marketing blog. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Brucculeri explained some of the background of how chatbots came to be, as well as their usefulness as a marketing tool. Here, you can really do one-to-one marketing at scale.”

The New Disruption

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Being a retail creature of habit, I realize how bad this is for the retailer, but the truth is that reading, buying and storing my books in the cloud trumps all. Retail is going to have to change. Amazon just released a new mobile app called, Price Check , that allows consumers at the retail level to use barcode scanning, their camera or speech to text search to price check and compare with Amazon (and their merchants). apple. retail. retail experience.

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The Year Of More

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While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. Achieving mastery of the local market has never been easy. This year will see the introduction of many new devices (including the hotly anticipated entry of Apple into the television set business). apple. apple television. local market. marketing. retail.

What The Next Five Years Will Be About

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The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. With these retailers' size and growth comes another reality: they begin to dictate everything from quantity and terms to acceptable margins. apple. digital marketing. retail.

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Shocking Shopping Experiences At The Mall

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The news that I read would have you believe that this is the end of retail as we have known it. Amazon now has a higher market capitalization than Walmart. With that, I am a retail rat. . I was, literally, brought up in the retail environment. I just love the smell of retail in the morning. It turns out, that the mall that we're visiting is 2,700,000 square feet with over 300 retailers. It wasn't just Apple. apple. apple store.

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The Complexity Of Simplicity

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Primarily, I''m a big fan of retail and an enthusiast of the industry. I am fascinated with the changing landscape of retail and even more enthralled with the place of shopping malls in our culture (more on that here: Do Shopping Centers Have A Future? ). If you polled employees at Apple (and if they were willing to tell you the truth in candid fashion), you would probably uncover that Apple is not a simple company at all. apple employee. apple retail.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter.

3 Things About Facebook

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While the company has deep challenges ahead of it (like getting a better grip on marketing opportunities and truly creating a more comprehensive mobile strategy), if you're at all interested in marketing and media, do yourself a favor and spend some time reading, watching and thinking about this. This article article pits Apple , Google , Amazon and Facebook against one another. Facebook Will Be 50% Of Online Retail By 2015: Infographic. apple. marketing.

Is Shazam the Future of Mobile Marketing

Convince & Convert

Are we about to finally crack the mobile marketing code? The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. Image via BigStockPhoto.com.

Business Transformation. From Marketers To Makers.

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Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. If we all agree (and we should) that consumers have a digital-first posture (meaning, that most people''s first and ongoing brand interactions don''t happen at the physical business location - retail or office - but that they begin and end online), then our brand narratives, need to match their expectations and their paths to purchase.

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Great Marketing Is Utilitarian

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Apples. Who among us has not felt the stirrings of super-market rage as we crisscross the fluorescent-lit maze of shelves, our shopping carts banging together as we search for a single palatable salami? This is a problem good marketing can solve. Meijer , a regional market and grocery chain, has close to two hundred stores in Michigan, Ohio, Indiana, Illinois and Kentucky. Marketing is no longer just about messaging and brand loyalty. great marketing.

Amazon, Google, Apple, Facebook and the Gang of Four

Convince & Convert

Jay: It’s interesting that you talk about Google and Amazon and Apple and those guys. They just don’t talk about it very much, but they are a serious, serious force to be reckoned with that doesn’t get the same kind of love from consumers that certainly Apple or Google do.

A Twitch In Time

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It''s hard to feel like this when digital marketing is everything that I do. Some may not be able to see the direct correlation between what the world''s largest online retailer is hunting for, but deals like this make perfect sense. after Netflix, Google and Apple ). and it''s something that many marketers who are toiling around with content marketing need to consider as well. affiliate marketing. apple. content marketing. online retailer.

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NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes.

Podcast 385 - How to Deliver Insanely Great Customer Service

Engaging Brand

This week's The Engaging Brand podcast covering social media , business ideas and brand marketing tips , is ready to download. How the genius bar and one to one programs are about creating customer loyalty.but its not upselling, it is about creating an ongoing retail experience.

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SEO and the Stock Market: How to Profit from Google Penalties

Viper Chill

was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. While they are also not on the stock market yet I thought this would be an interesting one to look at.

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Katie Couric Will Give Us The Internet That We Deserve

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What you will see is that the market value online is divided up like this: Apple = 41%. It''s not a true apples to apples comparison, but you get the idea. Sure, Amazon is one of the world''s largest retailers, but they''ve also just announced more original programming like Betas and Alpha House (kind of like their own, little cable network). apple. retailer. What kind of Internet do we want?

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The Gift Of Facebook

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There is a much bigger marketing and sales opportunity that exists. It's going to be even more amazing when Facebook can scale this platform into a world where you can easily send anything physical or virtual that you desire (the latest LEGO collectible or a $200 virtual gift card to the Apple store). The majority of retailers are struggling to find the best e-commerce experience on the browser-based Web, and few of them are pushing full-steam ahead into mobile commerce.

The Permanent Brand

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When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. If you have ever waited in line for an Apple product, you know what this means. It's something that few brands could have done without a multi-million dollar advertising campaign, but now it's coming down to technology, social media, big data and utilitarianism marketing. apple.

Some Cheez-its, A Mountain Dew, A Snickers Bar. And A Kindle

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As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always paid when the virtual store does something physical. Every so often, rumors crop-up that the online retailer (that has a market cap of over $157 billion) is about to open up physical retail locations or is providing delivery lockers (known as Amazon Locker ) or some other unique way to change the retail experience.

Master List ?(A Wiki of Social Media Marketing Examples)?

wiki.beingpeterkim.com

Whittemore Wiggly Wigglers Wiggly Podcast Podcasting Retail United Kingdom C.B. Whittemore Wiggly Wigglers Wiggly Wigglers Blog Blog / Blogging Retail United Kingdom C.B.

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Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2? link] The New Metrics for Social Marketing [.]

Six Links Worthy Of Your Attention #63

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Local Rules: The Death (and Rebirth) of Retail - City of Sound. "Australian designer/thinker Dan Hill writes a brilliant piece about digital, retail, and how cities work." In Tribute to Steve Jobs, Tokyo Man Runs Giant Apple Logo - PC Magazine. "I guess we're all learning to cope with the new that Steve Jobs has resigned from Apple in our own little way. The marketing genius of "Led Zeppelin IV" - Superhype. apple. marketing. retail.

Are Tablet PCs Just a Fad?

Idaconcpts

Mr Shih’s views are contradictory with those of market analyst Ben Riitzes, of Barclays Capital, who last week declared that he expected Tablet PCs to continue to cannibalize the laptop market. David’s market intelligence makes him one of the best equipped experts around.

Calm Down, The Name "Oath" Ain't That Bad

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On Facebook , one of my coveted marketing professional friends stated that Oath is a dumb name for a search engine (and that it was a weird one too). With that, it's hard to argue that words like "apple," "amazon" and "yahoo" did not, in fact, already have meaning before they also became commonly known as technology, retail and search engine giants. . It's always easy to be a market of one. apple. digital marketing. digital marketing agency.

The Bright Side Of Black Friday

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While some of our population shakes their collective heads in disbelief, this is a very true reality of modern day marketing. Those who get the deals camp out for hours on end on unforgiving cement, and those who don't get the deals wind up trying to pick the retail shelves dry while muttering their disdain for the retailer under their breathe. marketing. retail. retail brand. retailer. Everybody loves a deal.

Big Can Often Be Much Better

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Take a brand like Apple. Putting aside their market capitalization, their stunning technology tools and retail environments, there are many people who struggle with their products and services. How Apple gets it so right. Warning: this is a " market of one " story). I went to the Apple website, clicked the link for a customer support rep to call me, and took a deep, meditative breath. apple. apple genius bar. market of one. retail.

The Internet Could Be Closed For Business

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Back then, I could have never imagined that thousands of people (each and every day) would be interested in my musings about the marketing and communications industry. " It would be well-worth arguing that the newer channels (look to Facebook, Google or Apple for more clues) make the Internet portals of yesteryear seems like open source, when you start scratching beneath the surface to realize just how closed these environments truly are. apple. marketing.