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Is Marketing About To Get Really Creepy Or Really Good?

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Apple acquired a company last week. There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. This is more than a defensive move for Apple.

GPS 81
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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Fast Retailing. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. You can also learn about top performing competitors or a new disruptive green food startup. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. IHS Markit.

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Case Study: How a Blogger Became a Startup Founder

ProBlogger

Here’s how she went from being a blogger to becoming a startup founder and CEO. And as content marketing became more and more of a must-have, I started getting a lot of inquiries from business owners and marketers who were frustrated with how to create great content. Don’t confuse startup and blog monetization.

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Tracking, Personalization And Screams Of Privacy

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The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. What's your Amazon experience like?

Privacy 107
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Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Your location is very, very valuable to marketers. Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad.

Privacy 164
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The Top 20 Brands to Watch at NRF 2019

Pixlee

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Mainstay fashion retailer Levi’s is an American icon, but that’s not stopping President & CEO Chip Bergh from building the brand up and out.

Brands 40
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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Everyone from Apple to Starbucks leverages online communities to impact their businesses. 3dcart Software Forums : As one of the leading shopping cart software platforms on the market, 3dcart prides itself on customer support. Because WUGspace generates such great content, he plans to leverage it as a marketing tool in the near future.

Cost 135