Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

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Repository Marketing Data B2B 88

Twist Image

AUGUST 6, 2018

Apple did it. company to hit a trillion dollar market valuation. It looks like Tim Cook continues to do a great job of steering the Apple ship. Being an Instagram influencer is no easy feat. For $3 - $12 dollars a photo, you can make it look like you're living large as an influencer all over the world. influencer.

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Apple Influencer Instagram iPhone 40

Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. She led the creation of an influencer marketing program at Rebtel and created the social media strategy which took Sinch organically from 4,000 to 110,000 followers in just two years.

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B2B Journal How To Apple 75

Keyhole.co

NOVEMBER 21, 2023

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. They are one of the biggest and best-known companies today and have a captivating presence worldwide.

Social Media 59

Social Media Strategy Apple iPhone 59

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Know your goals!

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Apple Brands Tips Consultant 139

Oktopost

JUNE 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. For starters, Shoshana suggests that since most product marketing teams lead market research, it makes sense for product marketers to own the company Twitter handles. Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Makes sense.

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Products Twitter Marketing Real Estate 125

Webbiquity SMM

MAY 18, 2021

.” And according to Sprout Social , after LinkedIn, Twitter is second among a “select few channels that are ‘best’ when it comes to B2B social media…a prime place to spot trends and interact with customers and business influencers alike.” 4/4 I did NOT help Apple wreck a nice beach. each month).

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B2B Platform Social Media Twitter 348

Buffer Social

JANUARY 21, 2019

Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online. This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Marketing Psychology: 6 Powerful Biases That Influence Human Behavior.

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Influencer Groups Groups Social Media 108

Oktopost

SEPTEMBER 22, 2021

Listen to the podcast: For more thought leadership on marketing ops, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Darrell is an award-winning marketer, keynote speaker, and top Martech influencer. And if you’d like to join our marketing team, Oktopost is hiring! Meet Darrell Alfonso.

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B2B Marketing Apple Conference 123

Oktopost

MARCH 10, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Keep your eyes peeled for our latest episodes, and look back on previous seasons here.

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B2B Marketing Committee Class 118

Sprout Social

APRIL 4, 2023

But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy. Table of Contents What is a brand advocate?

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Brands ROI Authentication UGC 129

Buffer Social

DECEMBER 20, 2023

Barbie's impact was so profound that it earned a nomination for TIME's Person of the Year, highlighting its significant cultural influence.  ChatGPT Plus ChatGPT shook up the tech world in 2023, with Microsoft investing in the company and Google, Meta, and every other tech giant scrambling to launch their own AI offering. 

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Social Media Film Meme Apple 93

The Realtime Report

NOVEMBER 30, 2022

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. Take Advantage of Influencer Marketing. The main reason marketers use influencer marketing is to build brand awareness. Use Promotional Products.

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Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

If you want to build your brand to compete with some big brand giants – think Coca Cola or Apple – you need to establish a strong brand awareness strategy. Take Advantage of Influencer Marketing. The main reason marketers use influencer marketing is to build brand awareness. Use Promotional Products.

Strategy 91

Strategy Brands Loyalty SEO 91

Ignite Social Media

NOVEMBER 18, 2020

After topping both Google and Apple download charts this past week, you are probably wondering “What is Parler?”. Moreover, Parler provides a yellow badge that says “verified influencer” to public figures, influencers, or brands. Aka, the company could require you to pay its legal fees if they get sued over something you post.

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Social Media Brands Badge Guidelines 172

Oktopost

APRIL 18, 2022

A business-to-business podcast is a show produced by a B2B company with the primary outcome to build relationships with their ideal customers. Any public media your company produces becomes the voice of your company. This method led to one company driving over $4m in revenue through their podcast. What is a B2B podcast?

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B2B Marketing Apple Hosting 62

Oktopost

MARCH 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. How to adapt marketing initiatives to influence a customer journey that’s becoming less and less measurable. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here. Episode Summary.

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B2B Brands Apple Hosting 62

Kikolani

SEPTEMBER 28, 2011

Borrowing from Dale Carnegie, I’ve decided to call them Win Friends and Influence People. Step 2: Influence People – Offer Your Circle Value. What is Influence? Many people consider “influence” a negative thing. But influence isn’t a negative word. So you decide to go to the Apple Store instead of Best Buy.

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Influencer Twitter HootSuite Buy 155

Sprout Social

APRIL 22, 2021

However, this statistic doesn’t include users that are based in China, the home country of TikTok’s parent company ByteDance. Charli D’Amelio posts mostly TikTok dance videos and viral trends that her followers love, along with partnering with major brands for influencer campaigns. 69% of US teens are on TikTok.

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Marketing Statistics Platform Influencer 141

Socialmedia.biz

FEBRUARY 24, 2019

Despite promising results, a significant number of professionals in leadership positions were skeptical of social media’s impact on a company’s growth. Influence (measures your ability to influence customers to exhibit purchasing intent): Industry influence, authority, brand mentions, networking, referral traffic.

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ROI Social Media Airlines Proposal 132

Ignite Social Media

MARCH 23, 2020

A quick look at the Apple Appstore on Friday shows that apps for virtual meetings, news, entertainment and social are very popular. Revisiting influencer content: We’ve seen very high engagement on influencer content that recognizes the situation tastefully. Having said that, it does seem to be a buyer’s market right now.

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CPM Social Media CPC Sample 175

Twist Image

MARCH 5, 2018

Here are some of the best examples of how marketing innovation continues to shape brand narratives and change the marketing landscape: The World's 50 Most Innovative Companies - Fast Company. Every year, Fast Company pulls together a fascinating list of the most innovative companies. fast company. influencer.

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Issues Content Marketing Apple 55

Firebelly

OCTOBER 13, 2011

While many companies and their products try to skimp on the details, the truly influential ones make sure it’s all there. For the classic example, turn to Apple. But something eventually set Apple apart from the rest, and it’s not just the marketing as some people claim. Obviously, this is important in itself.

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Apple Influencer Industry Company 181

Mindjumpers

MARCH 23, 2016

Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook. It also coincided with the release of the Apple News app , which has recently opened its doors to all publishers. Whether this is an enhancement is debatable and many seem to be divided on the matter as it stands.

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Feed Feedly Instagram News 100

Ignite Social Media

NOVEMBER 8, 2022

1 social networking app as ranked on Apple Store, and 9th in “free social apps” on Google Play, I still think it’s not going to survive because it doesn’t work ‘real’ well yet. Which means, there’s no place here for influencers , filters, likes, and – most importantly – no ads. The Bottom Line.

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Curation Patterns Notification Apple 85

Keyhole.co

MARCH 7, 2023

Social media monitoring has become essential to any company’s digital marketing strategy. However, even with the best intentions, many companies make mistakes that can undermine the effectiveness of their social media monitoring efforts. Let’s use Apple Inc. To get search results that are only related to Apple Inc.,

Social Media 59

Social Media Apple Trends Reputation 59

Webbiquity SMM

JULY 15, 2014

These companies have also made purchases that many people didn’t quite think were obvious, but perfectly made sense in hindsight. We know one thing for sure: although they purchased VR gaming companies, the technological developments we can expect won’t be limited to gaming. “Personal” Will Have a Whole New Meaning.

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Yahoo Marketing Apple Analytics 195

Buffer Social

MAY 17, 2023

Picture this: two popular influencers from different niches join forces to create engaging and exciting content, reaching millions of followers across platforms. In other words, it’s a partnership with another person or company to present a united front and communicate shared values or generate profit. The result?

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Collaboration Social Media Project Reputation 93

Webbiquity SMM

SEPTEMBER 21, 2010

While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms. Apple could create an aggregation site to pull in blog posts and reviews about the product. Share this on LinkedIn.

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Aggregator Paper.li B2B Content 187

Sprout Social

FEBRUARY 18, 2020

Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time. For situations like key influencers complaining online about your business, a faster response might head off a PR nightmare.

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Social Media Strategy Brands Airlines 136

Waxing UnLyrical

MAY 13, 2019

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Matter fact, he’ll be here in a minute, baby”. Napster, and. Align Technology.

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Small Business Pharmaceuticals HootSuite Startup 216

Keyhole.co

MAY 29, 2023

The company did not need to develop a new food or beverage item. 4 Apple’s Shot on IPhone What is it about? Apple’s campaign was ingeniously simple. The photos that Apple clientele submitted were posted on billboards, shared on social media, and trending in every possible avenue the brand could think of.

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Campaign Social Media Hashtag Trends 52

Techipedia: Tamar Weinberg

JULY 11, 2013

Apple, of course, started this trend with the introduction of the first iPhone, but distilling entire companies down to a collection of utilities is now pervasive, and that is where the vast majority of technology and marketing development is headed. For decades, the key question has been “how valuable is the brand?”

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Mobile Strategy Marketing Insurance 191

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. Place links to your app listing in both the Apple and Android stores. By associating your brand name with links to your download pages on Apple and Google, you are creating an association between your app and these powerful brands.

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Organization Mobile Apple SEO 182

Convince & Convert

JUNE 24, 2014

Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization. One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player.

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How To B2B Social Networking Apple 168

Socialmedia.biz

NOVEMBER 4, 2016

BOO ve over Silicon Valley , Austin , TECH xas, and the Big Apple ; welcome original thinkers to Neenah, Wisconsin , where young creative chemical and product engineers can find the job of their dreams. From HAIWatch to WOTQuiz !

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Chemicals Badge Domain Name Campaign 60

Sprout Social

JULY 16, 2020

That said, these factors influence where you market your podcast, what you name it and other creatives such as covert art and intro music (peek the podcast cover art examples below for reference): Are you committed to podcasting for the long-term? GarageBand (for Apple users). Off-the-cuff? Playful and lighthearted?

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How To Film Hosting Apple 130