Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from.

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Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Buffer Social

NOVEMBER 24, 2020

Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. That’s why analytics are so important. Analytics help you to make better decisions and get better results. Ting Ba, Group Product Marketing Manager, LinkedIn Pages 1.

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Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. But where do you start with building a chatbot? Table of contents: What is a chatbot builder?

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Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. And the best way we know how to research an audience is through social listening. What is social listening? If your goal is brand awareness, social media can provide a goldmine of data.

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Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

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Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. This is because ecommerce chatbots can: Answer FAQs. Answer FAQs. Data and analytics. billion by 2025 ? Automate sales.

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Later

NOVEMBER 5, 2020

Have you ever struggled to create a social media post? Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Christina recommends these 3 tactics: Look at Your Analytics.

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Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

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Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

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Hootsuite

SEPTEMBER 8, 2020

Social media customer service means using social channels to provide efficient and effective customer service and support. Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. Social media customer service stats. of them saying it’s their top choice.

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Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Social Media Strategies Summit

JANUARY 5, 2022

When done right, Instagram marketing can benefit your small business in several ways. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Many marketers make the mistake of jumping straight to the content creation process. Answer FAQs. Why Use Instagram for Your Small Business?

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Hootsuite

FEBRUARY 9, 2023

Globally, the AI market is projected to reach over half a trillion USD by 2024 , climbing as high as 1.5 Answer repeat FAQs and save your team time Customer service FAQ chatbots have a ton of benefits. With an FAQ chatbot, you can watch your office productivity spike and your internal team satisfaction rise.

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Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

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Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Here’s our full guide on how to bulk schedule social media posts using Hootsuite.

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Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. Almost 3 billion users — 36.7%

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Hootsuite

NOVEMBER 21, 2023

You can also edit your previously uploaded content, view your analytics, or check out comments from your viewers. When viewing your own Short, you can also see analytics on this page. FAQs about uploading YouTube Shorts How do you upload Shorts to YouTube Mobile? On this screen, you can see all your channel content.

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Buffer Social

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.    A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure.   Use a professional photo.

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Hootsuite

AUGUST 8, 2022

When it comes to social media platforms, it can be tempting to just stick with the big names you already know, but no one wants to miss out on the next big thing. Whether you’re familiar with this hot social messaging app or not, there’s a good chance you should start paying attention to it. What is KakaoTalk?

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Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

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Pam Moore

JULY 13, 2023

Bring in the Chatbots and Virtual Assistants: Take a break and let these handy helpers deal with initial interactions, FAQs, and meeting scheduling. Discover Gold With AI Analytics: Dive into the treasure trove of actionable insights. X marks the spot, my friends! Wondering where you can find these AI superheroes?

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Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Build community.

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Hootsuite

MARCH 23, 2023

Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more.

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Hootsuite

OCTOBER 27, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. With so many ecommerce platforms on the market, choosing the right one can seem daunting. Pros: Access to marketing, inventory, social selling , SEO, and analytics features. Ecommerce platforms FAQs.

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Sprout Social

AUGUST 22, 2022

The second-most popular social platform has come a long way since the “Charlie bit my finger” days. And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 Just like any other social media platform, responding to comments is a key part of YouTube community management.

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Buffer Social

DECEMBER 10, 2019

Instagram Stories was one of the most dynamic social media channels in 2019. Within the Buffer product , we debuted Stories scheduling to help you plan and manage your Stories content, and we released advanced Stories analytics to help you know what’s working. About The Science of Social Media podcast.

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Instagram Patterns Template Templates 98

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. This bite-sized content can supercharge your social strategy and brand awareness.

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Hootsuite

MAY 17, 2022

Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy. seeing your ad on social media or noticing your brand at a local store). Okay, I made up this new acronym (marketers love acronyms, right?), and using advanced social listening.

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Tweaklibrary

MAY 21, 2020

“Analytics is used to analyze the A to Z of active viewers of your business sites and blogs.” SaaS analytics tool can monitor your customer activity, increase your client’s engagement with the site, and can enhance customer satisfaction with your service. Best Saas Analytics Tools: 1. Google Analytics.

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Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Pro: You form professional relationships with influential social media creators. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Pro: You get fresh, engaging content promoting your business. What is sponcon?

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Buffer Social

JANUARY 26, 2021

as its founder and CEO D’Shawn Russell told us: “Our social media makes us a lot of money… We went from doing maybe $20,000-30,000 a month just posting pretty images to well over a $100,000 a month now simply by engaging people more." Beverly McLean, CTC, Director of Social Media at Covington Travel told us.

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Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

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Hootsuite

FEBRUARY 8, 2023

As the fastest-growing social media platform, TikTok’s become a non-negotiable part of social strategies for businesses both small and large. Maintain consistency across all your social media handles This one might sound like Brand Management 101, but you’d be surprised how many budding brands make this mistake.

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Sprout Social

AUGUST 8, 2023

Just like every social media platform has an algorithm that helps put relevant content in front of each user. Your social media team needs to do the same with your TikTok. Hold an AMA or FAQ session to answer follower questions about your products or services. This is where TikTok SEO comes in.

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