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31 free social media templates that will elevate your workflows

Sprout Social

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source.

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Experiment: Do Traditional SEO Tactics Work on Social Media?

Hootsuite

Except whether or not social SEO has a crush on you. In all seriousness, social SEO is newer than traditional search engine optimization, so there are still a lot of unknowns. In this experiment, we tested some popular social SEO tips to see if they worked on TikTok and Instagram. That’s between you and the internet.)

SEO 89
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2023 Social Media Benchmarks + How to Use Them in Marketing

Hootsuite

How do you know the “right” number of engagements to expect on your social posts? That’s where social media benchmarks come in. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. What is a social media benchmark?

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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years. Here’s an article where you can learn more about social media budgeting.

Marketing 132
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How to Choose the Right Social Media Marketing Agency: What to Look for and What to Ask

agora pulse

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

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Five steps to positive media coverage

Sherrilynne Starkie

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Sometimes known as publicity, media coverage is not advertising. Which stories are most shared?

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