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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 114
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How to Create an Employee Engagement Social Media Strategy: Tips and Tools

Hootsuite

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. What is a social media employee engagement strategy? 6 quick tips for creating an employee engagement social media strategy.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 112
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IBM’s Watson Engages Customers with Youtility

Convince & Convert

This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. Now, with the IBM Engagement Advisor, they’re making it available to companies to help with all customer interactions. You can read more about the Engagement Advisor here.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? You might also learn their dislikes, like how poor website experiences ruin their day, or their frustrations around booking hotels and flights. Advanced analytics and insights. Powerful analytics platform for in-depth insights.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The videos highlight what makes Airbnb rentals better than the same-old hotel rooms.

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How to Use Content Pillars for Your Social Media Strategy

Later

Christina recommends these 3 tactics: Look at Your Analytics. Looking at your analytics is a great way to find out what content performs well, is engaged with the most, and resonates with your audience. lavalisetulum: The beachfront hotel I stayed at last week. View this post on Instagram.