Convince & Convert

AUGUST 29, 2012

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality.

Hotels 125

Hotels Facebook Travel Engagement 125

Mindjumpers

JULY 23, 2010

It is no surprise that the competitive power of a hotel lies within its service. It is from the level of service that a hotel derives customer loyalty and traditional word-of-mouth marketing spread. By engaging in social media and the possibilities that are available through Web 2.0,

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Ari Herzog

OCTOBER 5, 2010

Some 16 months after comparing seven hotel chains’ websites and observing which had noticeable social media presences that were visibly linked on those sites, Best Western continues to take top honors. You may click the image to zoom. Do you like these? Related posts: Case Study: Britney Spears on Twitter.

Case Study 117

Case Study Hotels Study URL 117

Convince & Convert

APRIL 12, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Our friend, Vanessa Sain-Dieguez from Hilton Hotels is going to join us in a little bit. Vanessa Sain-Dieguez, Hilton Hotels @vsdieguez. Eric my friend, how are you good sir?

Hotels 118

Hotels Instagram Authentication Social Media 118

Direct Marketing Observations

OCTOBER 17, 2014

Whether it’s your toaster, the elevator, the manager at a hotel, the service at the restaurant, the boarding of the airplane, checkout at the grocery store, customer service on the phone or the drive-thru of your favorite restaurant. If we don’t get what we want and need NOW, we have a melt down.

Engagement 193

Engagement Hotels Types Google 193

Laurel Papworth

JANUARY 14, 2010

Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive&# for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR&#. features and functionality on the hotel website.

Hotels 85

Hotels Tourism Travel Social Media 85

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The videos highlight what makes Airbnb rentals better than the same-old hotel rooms.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

MARCH 19, 2024

AI insights for government Governments can use AI insights to improve public services and policies and engage with communities. One of the key innovations in this field is the semantic analysis of hotel reviews that offers highly tailored recommendations to travelers.

Sentiment 110

Sentiment Banking Patterns Hotels 110

Convince & Convert

MAY 26, 2013

This week, 3500 people descended on the town of Nashville (well, actually on the Opryland Hotel, a city unto itself) for the IBM Smarter Commerce Summit. Now, with the IBM Engagement Advisor, they’re making it available to companies to help with all customer interactions. You can read more about the Engagement Advisor here.

Engagement 132

Engagement Health Care Insurance Hotels 132

Idaconcpts

JULY 10, 2012

Klout and PeerIndex, the two major players in measuring social influence, have only been around for a few years but have already made a mark on digital engagement. The number of people you affect equates to Audience, and Activity is a gauge of your online engagement. What Does All of This Mean?

Klout 154

Klout Engagement Hotels Foursquare 154

The Realtime Report

NOVEMBER 16, 2022

To take advantage of the benefits of social media, businesses need to be actively engaged with their followers. When looking for a new restaurant or hotel, chances are good that you’ll turn to the internet for reviews. However, more than simply having a social media presence is required. Make Use Of Online Review Sites.

Tips 182

Tips Marketing Loyalty Hotels 182

Sprout Social

APRIL 22, 2021

Like most hotels, resorts and other travel destinations, the initial challenge for Hilton was managing the fallout from cancellations. In addition to the everyday challenge of standing out among other hotel choices, Hilton also needed to overcome new hesitations and objections about travel during a pandemic.

Hotels 123

Hotels Strategy Travel Sentiment 123

Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. AI chatbots are also effective at keeping customers engaged after their purchase, adding personality to a company’s brand, and creating more personalized experiences for customers. The AI Chatbot Revolution is Coming.

Examples 185

Examples Real Estate Hotels Marketing 185

Later

NOVEMBER 5, 2020

Looking at your analytics is a great way to find out what content performs well, is engaged with the most, and resonates with your audience. For example, Christina noticed that her travel posts which included recommended hotels, restaurants, and activities received thousands of saves. . No housekeeping services during your stay.

Social Media 112

Social Media Strategy Content Hotels 112

Later

DECEMBER 11, 2019

Wondering how to increase engagement on Instagram? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, growing your Instagram engagement can sometimes feel like an uphill battle. Posting more consistently can also help with your Instagram engagement. You’re not alone!

Engagement 53

Engagement Instagram How To Hashtag 53

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

Video 167

Video Engagement Brands comScore 167

Buffer Social

NOVEMBER 14, 2018

Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. Look no further than Kimpton Hotels and Restaurants. “We treasure this information,” Whitney said.

Social Media 111

Social Media Hotels Marketing Social CRM 111

The Realtime Report

OCTOBER 17, 2012

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

Campaign 170

Campaign Hotels Social Media Travel 170

Laurel Papworth

NOVEMBER 13, 2022

A hybrid club in Dubai – real world club in H Hotel mashed up with crypto and NFTs and laser lights! 00:00:00.160] So Vision is opening up in H Hotel, Dubai, and it has access to cryptocurrency, exchange for menu items and NFTs. Traversing between the Metaverse and Reality/real world.

Hotels 59

Hotels Mashup Loyalty Instagram 59

Firebelly

NOVEMBER 15, 2012

Worse, I somehow lost my credit card between the airport and the hotel. The clerk wouldn’t let me check-in, citing hotel policy. One hotel chain has a process to monitor Twitter, where they will say “Hey Dennis — man, sounds like a bad day. In Related News… Do you know which hotel chain is #1 on Facebook?

Social Media 241

Social Media Hotels Retail Airlines 241

Twist Image

MAY 9, 2012

The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). One of the largest gatherings of professional marketers is about to take place. If you win, you have to cover everything else (travel, accommodations, etc. are not included.

Engagement 93

Engagement Banking Loyalty Hotels 93

Pixlee

APRIL 8, 2019

Followers want to engage with brands they like, and user-generated content is a mutually beneficial way for brands to respond to that preference. For example, Pixlee customer Isle Surf & SUP recognized the value of their community but wanted to do more to engage their audience. Kimpton Hotels. Isle Surf & SUP.

Hotels 72

Hotels UGC Brands Travel 72

Buzz Marketing for Technology

MARCH 20, 2013

A recent study published in the International Journal of Hospitality Management found that the level of willingness to pay a premium for green initiatives is significantly different depending on hotel type. Test out highlighting hotels that invest in green initiatives in the search results and hotel details page.

Conversation 199

Conversation Hotels Retail Focus Group 199

Convince & Convert

OCTOBER 22, 2021

If these use cases aren’t applicable, try surveying engaged employees to learn what they think is most valuable. That’s what Katie Gear , Area E-Commerce Marketing Manager for Hyatt hotels in Chicago, Indianapolis and Cincinnati, did when she first launched her advocacy efforts. Leverage this highly engaged focus group for feedback.

Survey 123

Survey How To Education Hotels 123

Sprout Social

JULY 6, 2022

Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Despite a nearly 5% increase in the demand for consumer packaged goods in the US, social media engagement of consumer goods was relatively low. and Wednesdays at 3 a.m.

Twitter 104

Twitter Tourism Travel Education 104

Sprout Social

JANUARY 9, 2024

They want a personalized interaction that’s authentic and engaged. A hotel, anticipating a surge in guests during the summer months, wants to provide a higher degree of personalized guest experience to achieve greater customer satisfaction. Customers expect personalized service that’s more than just resolving an issue quickly.

Analytics 112

Analytics Sentiment Analysis Patterns 112

Sprout Social

MARCH 21, 2022

And we know how frustrating it can be when the post doesn’t perform as well as you hoped or if the engagement is short-lived. So, how can you maximize the impact of your posts and unlock their full engagement potential? Hotel Whisperer. That’s where Instagram Guides come in. The 3 types of guides on Instagram.

Examples 102

Examples Instagram How To Curation 102

Convince & Convert

MAY 8, 2014

They fluidly move between devices, channels, and screens and expect that their experience should be seamless, engaging, and fun. The rules for using design to engage your customers are changing fast, so we pulled out three trends that smart marketers are embracing today: 1.

Trends 164

Trends Apparel Hotels Marketing 164

Pixlee

MAY 18, 2022

Viewing influencers as strategic partners with expertise in creating content and building a unique, engaged audience, brands today are increasingly looking for opportunities to discover (and learn from) influencers online.

Influencer 89

Influencer Hotels UGC Curation 89

Sprout Social

MAY 8, 2023

hours per month on the platform, meaning there is an opportunity to engage with a consistent audience. All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Industry-specific data includes mid- to high-level engagement times.

Tourism 107

Tourism Travel Education Engagement 107

Convince & Convert

OCTOBER 10, 2014

DerekSchoen Tweet This Engaging through Listening There’s a new way to do “luxury” in Las Vegas. Red velvet pancakes, world-class shopping, and a corner view in every room distinguish ARIA from the many other hotels and casinos in Vegas. “We have a thousand individual stories.

Social Media 149

Social Media Hotels Class Conversation 149

Mindjumpers

SEPTEMBER 13, 2012

The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video. Many brands will most certainly follow the lead of Grey Goose and engage in similar mobile and social campaigns. Use Instagram to Create Visual Engagement.

Mobile 260

Mobile Campaign Instagram Blogosphere 260

Unmetric

JULY 29, 2019

For those of you scratching your heads and wondering why images of bananas are taking over social media feeds in India, here’s what happened: A video tweeted by Indian actor Rahul Bose explaining the exorbitant amount he was charged for two bananas at a luxury hotel took the internet by storm—5,700 retweets and counting so far.

Brands 121

Brands Hotels Trends Meme 121

Pixlee

MARCH 7, 2019

No matter who you’re looking to market to now is the time to use influencer discovery tools to find your most passionate fans with an engaged community. Fairmont Hotels features popular blogger Masha Ator who provides an idyllic and authentic view of the hotel’s amenities.

Travel 63

Travel Hotels Brands UGC 63

Pixlee

OCTOBER 20, 2016

Yet it is using its highly engaged follower base to create innovative and visually stunning content with interactive, successful social media marketing campaigns such as Wanderlust. It’s a powerful example of how the organization has perfected engagement strategies that lead to effective user generated content campaigns.

Campaign 40

Campaign Engagement Social Media Travel 40

Sprout Social

AUGUST 1, 2019

Just as you keep on top of your social media messages and engage back, replying to reviews helps build trust and repeat business for your brand. Harvard Business Review reviewed tens of thousands of TripAdvisor hotel reviews and if available, the hotels’ responses. Why you should reply to online reviews.

Review 101

Review Strategy Hotels Survey 101

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? You might also learn their dislikes, like how poor website experiences ruin their day, or their frustrations around booking hotels and flights. Social media intelligence could be the answer.

Social Media 102

Social Media Sentiment HootSuite Analysis 102