Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

Analytics 60

Analytics Platform Social Media comScore 60

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 132

Template Templates Marketing Sample 132

Ignite Social Media

APRIL 2, 2020

TikTok was the 7 th most downloaded app of the 2010’s and climbed to the #2 spot a few weeks ago. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. In short: teens.

Marketing 217

Marketing Authentication Trends Feed 217

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.

Statistics 145

Statistics Social Media Marketing Survey 145

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 132

Social Media Privacy Marketing Policies 132

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. You can troubleshoot with your customers, fix issues on the fly, and get real-time feedback. It also shows that there’s a place they can connect with you over any potential issues or questions.

Instagram 117

Instagram HootSuite UGC Influencer 117

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

Collaboration 224

Collaboration How To Education Team 224

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 117

Data Marketing How To Collaboration 117

Hootsuite

MARCH 2, 2023

Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more. Automating also allows you to keep track of customer queries and complaints, so you can quickly address any issues that arise. What are automated DMs?

Social Media 131

Social Media How To Discount FAQ 131

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

JULY 28, 2020

As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone. With social media analytics tools , social teams can track how certain posts perform and what types of content gets your audience to engage.

Strategy 134

Strategy Retail Marketing How To 134

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Hootsuite

APRIL 17, 2024

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. While analytics for Threads are non-existent right now, use your brand’s other social media platforms as a baseline: who follows you on Twitter/X or on Instagram?

HootSuite 86

HootSuite Feed Feedly Instagram 86

Keyhole.co

SEPTEMBER 8, 2020

And now with social media playing such a huge role in our everyday lives, you can now see these icons virtually anywhere – from marketing material to business cards. This post gives you an in-depth look at how social media icons can help with your branding and marketing efforts, how you can legally use them, and more.

Social Media 59

Social Media Guidelines Marketing Instagram 59

Hootsuite

MARCH 15, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Simply, customers frequently use Twitter to share issues in real-time. Open Twitter Analytics.

Twitter 145

Twitter HootSuite Notification Analytics 145

Keyhole.co

SEPTEMBER 8, 2020

And now with social media playing such a huge role in our everyday lives, you can now see these icons virtually anywhere – from marketing material to business cards. This post gives you an in-depth look at how social media icons can help with your branding and marketing efforts, how you can legally use them, and more.

Social Media 52

Social Media Guidelines Marketing Instagram 52

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 It can be a lot more cost-effective than traditional marketing strategies. Cart abandonment has always been an issue in online shopping. The best chatbots answer questions about order issues, shipping delays, refunds, and returns.

FAQ 120

FAQ Retail Overview Loyalty 120

Ignite Social Media

NOVEMBER 19, 2018

Metrics for Measuring a Social Media Marketing Strategy Designed to Drive Awareness: Total Impressions – The basic default. Metrics for Measuring a Social Media Marketing Strategy Designed to Drive Leads: Number of Leads – This goes without saying right? Or is your marketing net capturing new fish for your funnel?

Metrics 154

Metrics Social Media Sentiment Loyalty 154

Keyhole.co

MARCH 24, 2023

Brands that monitor social media mentions can use this data to quickly identify and address customer issues, offering essential customer support. Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement.

How To 52

How To Sentiment Reputation Hashtag 52

Hootsuite

AUGUST 19, 2021

Download them now. A freelance social media manager is a social media marketing expert who provides on-demand services. Analytics and reporting. A client might ask you to help with other digital marketing tasks like writing blog posts, or even with logistics, like packing customer shipments. Download them now.

Social Media Management 136

Social Media Management Social Media How To Template 136

Keyhole.co

JULY 31, 2023

Nike maintains a dedicated Twitter account solely for customer support which helps them to keep their marketing messages separate from their support interactions. Their bio provides a direct link to their community page for general issues and advises customers to drop a direct message for payment-related queries.

Examples 52

Examples Social Media Brands Issues 52

Razor Social

JUNE 6, 2018

Here are 7 website analytics tools that are useful and worth exploring. Here are some other useful website analytics tools available: Heatmaps. Form Analytics. If there are any issues, the tool will provide recommendations on how to fix them. Hotjar is a tool that offers both user analytics and feedback functionality.

Analysis 111

Analysis Tools Analytics SEO 111

agora pulse

OCTOBER 1, 2020

Improve your overall marketing strategy. A social media SWOT analysis focuses on one aspect of your marketing efforts. To do a SWOT analysis, access your social profiles and their analytics. FREE DOWNLOAD: Guide to a SWOT Strategy for Social Media. Yet the insights often apply to other areas. Find your weaknesses.

Analysis 114

Analysis UGC How To Social Media 114

Sprout Social

NOVEMBER 11, 2021

Unfortunately, email brings the same problem: a different agent who doesn’t see your chat history, forcing you to explain your issue from the beginning. Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach.

Social Media Management 121

Social Media Management Social Media Platform Review 121

Hootsuite

NOVEMBER 23, 2022

That’s because potential copyright issues could arise if they use them in an ad. If your marketing budget has room for audio production, consider using TikTok’s in-house sound marketing partners. Last year, TikTok expanded its Marketing Partner Program to include Sound Partners. Download now. elfyeah Poof!

How To 94

How To Library Trends HootSuite 94

Hootsuite

SEPTEMBER 23, 2021

It’s the seventh most-used social media platform in the world, with 689 million global active users , and it’s been downloaded more than 2 billion times. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Okay, it’s official: you can’t ignore TikTok anymore.

How To 141

How To Privacy Trends Library 141

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. The digital marketing arena has given rise to an unprecedented number of options available to consumers. As an integral part of your marketing strategy, this helps to: Analyze performance.

Engagement 90

Engagement How To Metrics Loyalty 90

Oktopost

JULY 30, 2020

The value webinars bring to the B2B sales cycle is not hard to see as 95% of marketers report they see webinars as vital to their strategy. Moreover, 73% of B2B marketers said webinars are the best method to generate high-quality leads , and between 20 and 40% of your attendees will become qualified leads. . Detailed analytics tools .

B2B 98

B2B Platform Price Software 98

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Despite the issues, is it actually worth investing your money in paid tools? As a college professor, I have found it to be a great way to introduce students to social media analytics.

Industry 52

Industry News Google Brands 52

Oktopost

JUNE 17, 2020

In today’s markets, sales teams are beholden to data-driven insights, and that has given CRM platforms a place of great importance. Sales automation tools are designed not just to remedy these issues, but to apply your rules and logic to execute processes like : Lead scoring. Many of these tasks could be automated. Follow up timing.

Tools 98

Tools Hubspot B2B Price 98

Hootsuite

MAY 21, 2020

But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales. Hootsuite RSS Syndicator. Crowd Analyzer.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear.

YouTube 145

YouTube HootSuite Metadata Notification 145

Convince & Convert

JUNE 2, 2013

There is a ton of interesting insights in the report, which I emphatically recommend you download for free : Here’s some of what I wrote in my analysis: Social media is categorically NOT a meaningful source of direct traffic to ecommerce websites or of direct purchase conversions on those sites. that would be a viable hypothesis.

Social Media 148

Social Media URL Conversation Report 148

agora pulse

NOVEMBER 12, 2019

The following features make it an effective lead-capturing tool: It can be easily integrated with popular email marketing service, such as MailChimp, AWeber, and Campaign Monitor, which allow you to extract subscriber data with ease. Analyze user journey using Google Analytics and insert pop-ups. Navigation issues.

Organization 89

Organization Social Media Discount Survey 89

Sprout Social

JANUARY 19, 2022

Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. Sprout Social’s Listening tool , for example, scours social media for comments and posts related to your product, market and competitors based on keywords you set. Position your product. Set your launch goals.

Products 136

Products Social Media FAQ Sentiment 136

Sprout Social

MAY 25, 2021

From not getting the job to having an idea shot down, social marketers experience all kinds of failures in their careers. As more businesses invest in social marketing, the demand for social marketers will continue to grow—meaning the competition for those roles will only become tougher.

Skills 106

Skills Campaign Team Project 106