Buffer Social

OCTOBER 23, 2023

Trending sounds, compelling visuals, and subtitle captions can make the narrative more immersive. Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Listen to your community. Use it to tease upcoming content or collaborations.

YouTube 113

YouTube Tips Collaboration Trends 113

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. We also spoke to dozens of industry specialists. itsabouttime.

Trends 145

Trends Social Media CPA Sports 145

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. The Sims has both social media managers and community managers. Should they?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Sherrilynne Starkie

APRIL 5, 2018

It meant no promoted content, a limited use of stories and no analytics. One company had spent more than year updating and promoting its Facebook page, but wasn’t getting the engagement needed to raise awareness of important policy issues. Soon productive online conversation about important issues was taking place.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

JANUARY 8, 2018

Podcast Production Google Home and Amazon Alexa are driving the on-demand audio content trend. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Community Management. Facebook users spend 3x more time watching live video than traditional video.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

MAY 23, 2023

Social media work is about more than just creating on-trend posts. It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says.

Team 135

Team Social Media Management Skills Trends 135

Social Media Strategies Summit

JANUARY 12, 2023

They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. “It One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

Collaboration 224

Collaboration How To Education Team 224

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Hootsuite

APRIL 17, 2024

While analytics for Threads are non-existent right now, use your brand’s other social media platforms as a baseline: who follows you on Twitter/X or on Instagram? Join trending topics Threads users in the U.S. can now see Trending Topics when they click on the search tool or open their For You tab. Ride that wave!

HootSuite 86

HootSuite Feed Feedly Instagram 86

Dave Fleet

NOVEMBER 9, 2016

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase). Sentiment and conversation trends matter. Analytics Drives News.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

Microsoft 112

Microsoft Analytics Metrics Data 112

Keyhole.co

MARCH 18, 2024

Instead, on Facebook, Nestlé puts up more people-centric and community-building content like this post. There are plenty of community and thematic posts on Instagram too, but there is also an equal number of product-forward ones. They jump on every new trend and capitalize on it. The brand is very responsive on Twitter.

Engagement 64

Engagement Social Media Strategy Brand Monitoring 64

Sprout Social

DECEMBER 29, 2022

According to The Sprout Social Index™ , 71% of consumers believe it’s important that brands take a stand on social issues. To establish a strong brand reputation, take a stand on issues that matter to your organization and your customers. Trends don’t last a lifetime, but our gear does and so do the memories you make in it.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Likeable

DECEMBER 15, 2020

With everything that happened in the world this year, we’re grateful that you were still able to give us some great platform updates such as TikTok analytics tools, Instagram Reels, Snapchat Spotlight, and so many shopping features. Says Melissa, one of our community managers, “I’d love a better native hashtag search functionality.

List 126

List Social Media Hashtag Instagram 126

Hootsuite

OCTOBER 3, 2022

Access to analytics? Access to more sounds: Creators have access to both Sounds and Commercial Sounds, meaning that you can post a video of your grandma dancing to Lizzo’s latest single without worrying about the audio being removed due to copyright issues. The analytics data can’t be downloaded, though (more on this below).

HootSuite 94

HootSuite How To Privacy Analytics 94

Keyhole.co

FEBRUARY 13, 2024

In this Twitter social listening guide, you’ll learn to detect your audience’s favorite trends, engagement patterns, and their perception of your brand. The users here are socially aware and don’t sugarcoat their feelings, whether it’s political issues or brands. Increase lead generation: Track trending topics, keywords, and hashtags.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Visually SM

JULY 27, 2020

The good news is this issue is now fixed on Twitter so that scheduled posts will show up to four images directly in the feed. In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. 10 social profiles, unlimited scheduling, and 1 user; Team: $99/month.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. You can troubleshoot with your customers, fix issues on the fly, and get real-time feedback. People feel much more connected to a brand that actively engages their community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Oktopost

MAY 30, 2023

Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. What’s more, deadlines are absolute, which means any issues manifest in delays and blockages. Here are the five things you need to know about streamlining your social media strategy. The solution?

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

Social Media 112

Social Media Authentication Communities Campaign 112

Sprout Social

OCTOBER 19, 2023

AI-powered insights, coupled with predictive analytics, automatically suggest relevant products and services based on past user interactions to increase campaign targeting and performance. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

JUNE 28, 2023

While it may not provide the same level of detail as an advanced Instagram analytics tool, it’s still a valuable resource for conducting on-the-fly analysis. We’ll also share how to use the tool in combination with an advanced social analytics solution to drive results faster. What is Instagram Insights?

Metrics 102

Metrics Instagram How To Patterns 102

Keyhole.co

FEBRUARY 20, 2024

Your favorite brands like FitBit, Nike, GoPro, and many more leverage social listening on Instagram to track audience sentiments, monitor brand mentions, and identify trends. By detecting and leveraging trends, you can create timely and engaging content, increasing your brand’s visibility and engagement.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. How do I grow my follower count?

Questions 141

Questions Social Media HootSuite Marketing 141

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Confusions or issues with the rebrand. Current trends and opportunities with users.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Buffer Social

OCTOBER 2, 2023

Enhancements like in-stream Bookmark button and a 'Verified Only' reply option are in the pipeline Twitter/X previews new community features , including private communities, improved reporting, and spam controls to boost niche engagement. Audio and video calls are set to become a premium subscriber-only feature.

News 80

News Report Social Media Instagram 80

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. Final Thoughts In a nutshell: Trends are the spice of social media — no year is definitely the same.

Social Media 96

Social Media Social Media Management Influencer Trends 96

Convince & Convert

DECEMBER 13, 2023

The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages.

Social Media 150

Social Media Video Feed Feedly 150

Keyhole.co

JULY 31, 2023

In the above example where a customer reached out about their tennis shoes that had easily ripped within a year of purchase, Nike’s support team was quick to respond, offering to look into options and displaying a friendly, empathetic, and personalized approach to the customer’s issue.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

SEPTEMBER 18, 2023

This is important considering skill gap is a major issue in many marketing teams. According to The Sprout Social Index™ 2023 , 38% of consumers agree that the most memorable brands on social prioritize original content over following trending topics. Marketing technology: Influencer management platform and social media analytics tools.

Marketing 132

Marketing How To Sample Samples 132

Hootsuite

MARCH 29, 2021

The social media team at Hootsuite uses posts without links to ask questions and get to know the LinkedIn community. As with the Twitter experiment, our hunch was that our LinkedIn community finds posts without links and calls-to-action more engaging — and thus that these types of posts would obtain further reach. Methodology.

LinkedIn 132

LinkedIn Engagement HootSuite Metrics 132

Hootsuite

JUNE 14, 2023

This can help you preempt any potential issues and take steps to redress them before they turn into a PR nightmare. You can use this data to craft relevant messaging and stay current with trends. Social channels often field everything from simple yes/no questions to complex issues. Some banks offer assistance via Instagram DM.

Banking 80

Banking Social Media HootSuite Sentiment 80

Oktopost

NOVEMBER 16, 2023

When analyzing data, especially from social media, it’s helpful to zoom out to understand the big-picture trends and focus on specific details. Overall, the goal is to identify trends and patterns within the data. To tackle this, teams can bring local cultural experts and community insights to add context to regional social data.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

SEPTEMBER 6, 2023

For instance, you might like TikTok personally because you’re a sucker for a goofy trend, but professionally because of the link in bio that drives traffic. Your response should include a post-mortem, too—note how you will read the analytics after your ad campaign is done, and what you can learn from that information. Ooh, sneaky.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Hootsuite

OCTOBER 20, 2020

In modern organizations, we noted three key trends: Social media deepens relationships. That all sounds great, you say, but what do these trends actually look like in real life? Through Hootsuite’s social listening, social engagement, social analytics, and employee advocacy tools. How are they doing this?

HootSuite 116

HootSuite Banking Survey Sentiment 116