Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. To get it right, first, outline your buyer persona and conduct market research to identify relevant influencers in your market that have a community of followers that fit this persona.

B2B 117

B2B Trends Social Media UGC 117

Convince & Convert

DECEMBER 15, 2023

It’s likely that you already have analytics available to find these answers, but if not, a little custom research can go a long way to inform a unique brand partnership strategy that will capture attention. Related episode: How Community, Creation and Culture Fuel Canva’s Social , Jackie Barker 5. What else is important to them?

Brands 148

Brands Marketing Real Estate Collaboration 148

Ignite Social Media

APRIL 20, 2018

Buying ads might not be an issue for established bands with a steady income; however, if you’re an independent local band, Facebook was once a great way to affordably build an audience. I volunteer at fantastic community radio station, WHUP , hosting a show called Global Garage. The Challenge of an Organic-Only Strategy.

Case Study 110

Case Study Study Communities Organization 110

Janet Fouts

DECEMBER 9, 2012

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Add to that the very important fact that anyone can create a Google+ Community.

Communities 131

Communities Google API HootSuite 131

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. You can troubleshoot with your customers, fix issues on the fly, and get real-time feedback. People feel much more connected to a brand that actively engages their community.

Instagram 117

Instagram HootSuite UGC Influencer 117

The Realtime Report

OCTOBER 22, 2021

Tom Sanchez , professor of urban affairs and planning, and Chris North , professor of computer science and associate director of the Sanghani Center for Artificial Intelligence and Data Analytics, have been awarded a planning grant from the National Science Foundation’s Smart and Connected Communities program.

Case Study 91

Case Study Transportation Project Proposal 91

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Use the Community tab to post updates, create polls, or share behind-the-scenes content. Speaking of the Community tab – it isn't just for long-form YouTube creators.

YouTube 113

YouTube Tips Collaboration Trends 113

Hootsuite

MARCH 2, 2023

Automating also allows you to keep track of customer queries and complaints, so you can quickly address any issues that arise. Build a community Building a community of loyal customers is not an easy task. It requires two-way communication, which means you have to talk with your followers from time to time!

Social Media 131

Social Media How To Discount FAQ 131

Social Media Strategies Summit

JANUARY 12, 2023

They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. “It One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

Collaboration 226

Collaboration How To Education Team 226

Devumi

AUGUST 22, 2014

It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera. The new Instagram ad analytics tools being introduced recently are a way to offer those with money a chance to skip past building a social media following and reach more users.

Analytics 74

Analytics Instagram Tools Wikimedia 74

Hootsuite

APRIL 17, 2024

While analytics for Threads are non-existent right now, use your brand’s other social media platforms as a baseline: who follows you on Twitter/X or on Instagram? Issue a challenge In a leaked email from Meta , the social media supernova encouraged content creators and brands to start challenges and contests for their followers.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Ignite Social Media

APRIL 20, 2018

Buying ads might not be an issue for established bands with a steady income; however, if you’re an independent local band, Facebook was once a great way to affordably build an audience. I volunteer at fantastic community radio station, WHUP , hosting a show called Global Garage. The Challenge of an Organic-Only Strategy.

Case Study 79

Case Study Study Communities Organization 79

Dave Fleet

NOVEMBER 9, 2016

Community management has become increasingly commoditized in a number of sectors as marketers – who generally control the budgets – pushed social media activities higher in the funnel (whereas most community management tends to happen in the post-purchase phase). Analytics Drives News. Sentiment and conversation trends matter.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Social Media Strategies Summit

SEPTEMBER 14, 2021

Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. Now, Jennifer’s focus has switched to helping followers with COVID-related issues and giving accurate information on topics like testing and vaccines, or as she puts it: “Trying to provide calm in the storm.”.

Brands 288

Brands Meme Research Social Media 288

Sprout Social

DECEMBER 29, 2022

According to The Sprout Social Index™ , 71% of consumers believe it’s important that brands take a stand on social issues. To establish a strong brand reputation, take a stand on issues that matter to your organization and your customers. Supporting your community. Social analytics. ♬ original sound – ?️atagonia

Reputation 88

Reputation Sentiment Loyalty Nielsen 88

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 4 Twitter is developing new analytics dashboards.

Social Networking 150

Social Networking News Aggregator Journal 150

Oktopost

MAY 30, 2023

Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. What’s more, deadlines are absolute, which means any issues manifest in delays and blockages. Automate where you can, but don’t get complacent about implementing those analytics into your strategy.

Publishing 84

Publishing Social Media Film B2B 84

Oktopost

MARCH 26, 2024

How it works B2B organizations, whose primary channel is LinkedIn, need easy ways to communicate with their community in the same place where they manage all of their social media activities and interactions to scale their customer care efforts.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Likeable

DECEMBER 15, 2020

With everything that happened in the world this year, we’re grateful that you were still able to give us some great platform updates such as TikTok analytics tools, Instagram Reels, Snapchat Spotlight, and so many shopping features. Says Melissa, one of our community managers, “I’d love a better native hashtag search functionality.

List 126

List Social Media Hashtag Instagram 126

Sprout Social

MAY 23, 2023

It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says. Social media work is about more than just creating on-trend posts.

Team 132

Team Social Media Management Skills Trends 132

Sprout Social

FEBRUARY 5, 2024

When you think about the commitments that were made to individual communities and people altogether, taking that away is bad from a business perspective,” she says. The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 109

Social Media Authentication Communities Campaign 109

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

SocMed Sean

FEBRUARY 15, 2022

As with all social networks, like YouTube and Vine, along with TikTok's popularity have come perception issues. One issue is TikTok’s addictiveness. Another issue is privacy. You can then access your ad account’s analytics that measures how your ads are performing. Is TikTok Emerging as a Powerhouse Social Network?

Trends 147

Trends Strategy Marketing Authentication 147

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Confusions or issues with the rebrand. User reactions to the new name and brand.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

OCTOBER 19, 2023

AI-powered insights, coupled with predictive analytics, automatically suggest relevant products and services based on past user interactions to increase campaign targeting and performance. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Razor Social

SEPTEMBER 21, 2016

As with any other platform, it’s important to take a peek every so often into your analytics to see what is working / not working. What platform analytics are available? To get analytics directly from Instagram, you need to move over to a business profile (i.e. Instagram analytics for business). Iconosquare.

Analytics 40

Analytics Tools Instagram Tips 40

Oktopost

MARCH 25, 2024

Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors. Strengthens community: Gamified advocacy fosters a positive work culture, promoting teamwork and collaboration among employees. Ready to gamify your advocacy efforts?

Metrics 75

Metrics Training iPad Meeting 75

SocMed Sean

DECEMBER 1, 2018

Regardless of whether you have a team of 25 or are a team of one, these resources might include: 1) Time allocated to social media listening, community engagement, content creation, and customer service. Social Media Community Managers need listening, publishing, and analysis tools.

Blogger 266

Blogger Company Social Media Curata 266

Buffer Social

JULY 26, 2023

Announcing a New Open Beta Program and Feedback Hub With so many new things being built, it made us wonder; how can we get our community more involved? We decided to add two new Buffer tools to help our community shape the Buffer product. We decided to add two new Buffer tools to help our community shape the Buffer product.

Project 74

Project Astroturfing Team Communities 74

Buffer Social

OCTOBER 2, 2023

Enhancements like in-stream Bookmark button and a 'Verified Only' reply option are in the pipeline Twitter/X previews new community features , including private communities, improved reporting, and spam controls to boost niche engagement. Audio and video calls are set to become a premium subscriber-only feature.

News 80

News Report Social Media Instagram 80

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. On top of their focus areas, Khoros offers the following products to add to your custom platform to help you accomplish additional needs, such as: Brand Communities – Create a space for customers to get answers, connect with peers, and share new ideas.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Sprout Social

JULY 7, 2022

However, you can easily perform actions like updating thumbnails, titles, and descriptions, viewing analytics, moderating comments, and editing monetization and privacy settings. You can also hover on each video in this section and edit it, view analytics, manage comments, download, delete, and more. Monitor performance analytics.

YouTube 113

YouTube Marketing Library Video 113

Hootsuite

AUGUST 19, 2021

Community management (engaging with followers, answering DMs and comments). Analytics and reporting. Community management. Many businesses hire social media freelancers to outsource the more time-consuming aspects of social media, such as community management. Creating and managing content calendars. Copywriting.

Social Media Management 136

Social Media Management Social Media How To Template 136

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts. Promotional codes: Issue unique codes tailored to each influencer. Start a free Keyhole trial now !

Metrics 52

Metrics Influencer Sentiment ROI 52