Analytics Brands Marketing Mobile 
Ignite Social Media
JUNE 3, 2021
It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. TikTok Analytics Defined.
yMarketingMatters
OCTOBER 2, 2017
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites. Mobile use is disrupting the way people engage with brands. Up to 60% of searches come from mobile devices (Source: Hitwise ).
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Pam Moore
JULY 5, 2017
What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? How much of your web or blog traffic is coming from mobile devices? Why you should setup the goals and conversions feature within Google Analytics? How to tap into the power of Google Analytics to better know your customer.
Ignite Social Media
DECEMBER 16, 2016
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short. Here are how the most popular platforms rank in terms of social media analytics: 1. Further, the analytics interface is pretty user friendly.
Sprout Social
SEPTEMBER 15, 2020
The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics.
Keyhole.co
JANUARY 28, 2023
But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. Investing in video—and YouTube in particular—is key to a strong marketing strategy. Blog YouTube Marketing
Keyhole.co
FEBRUARY 6, 2023
The underlying secret lies in deciphering TikTok analytics. TikTok analytics open doors to content optimization and your week-on-week progress. What is TikTok analytics? TikTok analytics are metrics that depict the success of a TikTok account. Mobile Open your profile.
Later
JULY 1, 2020
Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview.
Convince & Convert
NOVEMBER 25, 2014
To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly. So, without further ado, we’re here to school you on the right way to gain and measure conversions on mobile apps. Image via BigStockPhoto.com.
Keyhole.co
JANUARY 26, 2023
Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Twitter Analytics is the ultimate source that will reveal the social media insight you actually need.
Keyhole.co
FEBRUARY 4, 2023
People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. What are LinkedIn analytics?
Keyhole.co
FEBRUARY 4, 2023
People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. What are LinkedIn analytics?
Later
APRIL 24, 2020
Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them.
Keyhole.co
NOVEMBER 10, 2020
Twitter Analytics Guide. Marketers are constantly in search of actionable insights to improve their social media strategies. Twitter Analytics are the perfect example. If you’re not sure where to start when it comes to Twitter Analytics, this guide is for you.
Keyhole.co
FEBRUARY 3, 2023
And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. What is Instagram analytics ?
Convince & Convert
OCTOBER 28, 2015
Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Most importantly, these apps completely changed the way customers interact with businesses and brands. If staying up on trends doesn’t motivate you, then expanding your market and increasing revenue should.
Small Business Mavericks
DECEMBER 4, 2015
Google Analytics turned 10 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. The harsh reality is that analytics is necessary to the healthy growth of your business. Google Analytics is one of the best solutions out there, and it’s free. The Best of Google Analytics.
Keyhole.co
JANUARY 28, 2023
But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. Investing in video—and YouTube in particular—is key to a strong marketing strategy. Blog YouTube Marketing
Mindjumpers
JULY 5, 2012
Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Lately, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content. An additional 19% of the mobile users access Facebook at least once a week on their smartphone.
Twist Image
FEBRUARY 24, 2017
Dear Brand Leaders, The time has come. The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and try to inform myself) verses what I see when brand leaders get up on stage to talk up the marvellous marketing initiatives that they are engaged with during an industry event, could not be further apart. In short, your mobile experience is lacking (at best) and pretty sucky (on average). . analytics.
Twist Image
JANUARY 16, 2015
Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that the message should be contextually relevant within the myriad of platforms and channels that their messages now appear. As a consumer, how often have you clicked on a mobile ad. Does this make any sense for mobile?
Pam Moore
MARCH 23, 2016
The topic of conversation is “The future of brand experience.” ” It is time marketers get real on the importance of customer experience. Your brand is not defined by your brand guidelines, fancy corporate marketing speak, your website, or even your content marketing strategy and calendar. The future of marketing is brand experience. Customer experience is your brand.
Pam Moore
MARCH 30, 2020
Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is?
Later
MAY 13, 2020
TikTok analytics are the key to stepping up your TikTok strategy. With TikTok’s built-in analytics, you can target the right audiences and really understand what they’re interested in. Table of Contents: TikTok Analytics: What They Are and How To Access Them.
Twist Image
NOVEMBER 23, 2011
There's a sad truth about mobile, but I don't want to hear it. Making things even more complex are the telco companies who are still charging confusing fee structures for mobile data. As you'll note, text messaging is not the same as mobile Web and different devices use different amounts of data (and we're not even talking about the complete confusion or price gouging that happens when you roam beyond your country of origin). It's too small for most Marketers. brand.
Twist Image
NOVEMBER 30, 2016
For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. It's an area that brands are failing at. It's an area that is costing brands huge revenue. Your brands are falling them. The argument against mobile-first. brand.
Sprout Social
DECEMBER 3, 2020
There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day.
Hootsuite
NOVEMBER 2, 2020
YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics.
Talkwalker SM
JULY 13, 2016
In recent years, brands have embraced Instagram with phenomenal success. The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. With social listening , brands can find out how successful their strategies are at the click of a button. Here’s an overview of the 7 metrics that every marketer should track for their brand’s Instagram account.
Hootsuite
MARCH 23, 2022
Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. On Mobile.
Convince & Convert
AUGUST 1, 2012
It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt , who is a digital strategist and the CEO of IncSlingers and the author of the brand new e-book, “The Shorty Guide to Mobile Marketing” Simon, how are you, good sir? It’s called, “The Shorty Guide to Mobile Marketing” Are there other Shorty Guides or did you pick that name, or is that sort of a category? Why Mobile Apps Fail.
Buffer Social
MARCH 6, 2017
We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? As a little bonus, we have included more than 19 free social media analytics tools in this post! We will also cover the seven social media analytics dashboards from the social networks themselves and five paid multipurpose social media analytics tools. Google Analytics.
Buzz Marketing for Technology
DECEMBER 12, 2012
Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. If we put two and two together, it’s safe to say it’s going to be a busy holiday season for eTailers, and their mobile sites will be no exception. Are you planning the same for your mobile site?
Pam Moore
AUGUST 17, 2020
? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand. LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Personal Branding Guide and Worksheet .
Talkwalker SM
MAY 4, 2016
Talkwalker teamed up with leading video content and distribution company D S Simon Media to better understand and tackle the ongoing complexities of garnering earned media in today’s rapidly evolving mobile and digital landscape. . Budgets are growing fast for these innovative tactics, and marketers are beginning to see strong returns. But, how is earned media defined in the mobile-first social media age and how should it be measured?
Pam Moore
MARCH 29, 2017
When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? Unfortunately many small business owners, entrepreneurs and even marketers working inside of larger organizations struggle with how to achieve measurable business results using social media. Example business and marketing goals.
Ignite Social Media
JANUARY 9, 2020
Native social media analytics capabilities have changed a lot over the past year or so. Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. Pinterest Analytics Dashboard.
Pam Moore
MARCH 9, 2020
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand.
Buffer Social
APRIL 19, 2017
Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? Analytics are often essential for answering your questions. With Instagram analytics, you can obtain a ton of valuable data and information to understand how your brand is performing on Instagram and how you can improve your results.
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Analytics.
Sherrilynne Starkie
JANUARY 20, 2020
This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. Ok, so what is integrated digital marketing? It’s the anchor to everything in digital marketing.
Hootsuite
AUGUST 8, 2022
Not only is KakaoTalk safe, but it might be essential in your digital marketing plan. It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. Your KakaoTalk marketing campaign might extend far beyond South Korea.
Pam Moore
JULY 8, 2019
5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker. Many tools can help you streamline the social marketing process while making it more effective and impactful, too. Some social media marketing tools, however, don’t live up to the hype of what you hoped they could do.
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