The Way of the Web

SEPTEMBER 29, 2011

Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Tancredi, headphones and promo information all via Peerindex. Measuring influence or just tracking loyalty?

Klout 49

Klout Loyalty Social Networking Influencer 49

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) PostRank Analytics solves this problem. Share of Voice. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 127

Metrics Postrank Klout Marketing 127

Ari Herzog

JULY 6, 2012

You used to read guest blog posts every Friday. Why Negative Blog Comments are Needed by Jeannie Chan. Social Media Marketing Across Global Cultures by Christian Arno. 21 Reasons to Use Google Analytics by David Murton. 21 Reasons to Use Google Analytics by David Murton. Why Klout Matters by Tammi Kibler.

Blogger 151

Blogger Klout Proposal Mobile 151

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 76

Influencer Tools Marketing Klout 76

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Nine Blog Metrics. Klout and Kred scores). Note: Google has indicated that it plans to introduce more advanced analytics for Google+ soon.

Social Media 194

Social Media Metrics ROI Klout 194

Kikolani

JULY 12, 2012

Bounce rates are not a foolproof parameter for measuring exit stats and the effectiveness of your blog promotion. Returns can be monitored from the statistic of non-unique visits in your analytics, which can at times outstate the number of different people by two, three or even four. Web analytics. Sounds pretty nice, isn’t it?

Klout 122

Klout Newsletter Blogger Resources 122

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Policies 116

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? Postrank Analytics. Is one of the best blog metrics tools out there, and now they’re reaching deeper into your traffic incorporating Google Analytics and Feedburner. disclosure: I’m listed as a Klout influencer and have received Klout perks.)

Klout 138

Klout Brands Social Media Postrank 138

Waxing UnLyrical

DECEMBER 13, 2011

Shonali kicked things off, predicting a growth in the number of those who will offer analytics. The regulars were there, such as Google Analytics, and Shonali reminded us all that Excel is an extremely useful tool. Holding true to form, we did beat up on Klout a bit – not many fans in the measurement crowd. New trends?

Communities 169

Communities Klout Trends Analytics 169

Techipedia: Tamar Weinberg

AUGUST 31, 2011

When Brian Solis and I launched BuzzGain in January 2009, we had 5 primary blog(ger)s who covered us out of the top 10 influential ones that we targeted and 27 other blogs that made a mention of our launch. Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. Image credit: Sean MacEntee. [

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. I’ve edited a lot of blog posts and with new writers especially, I almost always invariably move the third paragraph to the top. David Armano. Samir Balwani. Adam Singer.

Tools 277

Tools Tips Marketing Social Media 277

Webbiquity SMM

JANUARY 24, 2011

For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Actionly also includes Twitter account management and analytics tools. This tool makes unfollowing non-followers easy.

Tools 206

Tools Social Media Lithium Sysomos 206

Akamai Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. What’s your social currency?

Social Media 188

Social Media Klout Policies Forums 188

Twist Image

JUNE 28, 2011

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. marketing blog.

Klout 103

Klout Airlines Hotels Influencer 103

Firebelly

DECEMBER 4, 2011

Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Are analytics misunderstood and misused? Alan and I hung out in San Francisco recently.

SEO 224

SEO Sample Samples Analytics 224

Akamai Marketing

FEBRUARY 22, 2011

I recommend it for anyone who uses Twitter for more than a personal “what I had for lunch&# account… Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Think about it – when you go to a Facebook page or a blog, do you always comment? Lurkers turn the tables a bit on marketers. 640 Million on Facebook. Million users on YouTube. 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

ProBlogger

APRIL 23, 2012

Twitter is one of the top three or four social media marketing tools today, with roughly 12% of online adults using Twitter according to this Pew Internet report. Since the cost of using Twitter is so low and the process of sharing tweets is so simple, it is an ideal tool for blog marketing. Twitter’s blog benefits.

Tips 40

Tips Twitter Marketing Klout 40

Twist Image

JANUARY 4, 2011

Schaefer from the Grow Blog that covered topics like the power of Klout and the evolution of Marketing, Communications and Blogging in 2010. We even pushed out into the coming year and discussed creativity, analytics and what might be in store for Social Media. marketing magazine. Tags: analytics.

Klout 83

Klout Analytics Conversation Publishing 83

Laurel Papworth

JUNE 24, 2014

Social Media COMPANIES (Press Room/Blog). Twitter Blog https://blog.twitter.com/ OR https://blog.twitter.com/api/blog.rss?name=company LinkedIn Blog [link] Or [link]. Klout: [link] and [link]. Marketing: https://www.facebook.com/marketing. Marketing is 74100576336. Blogsearch.google.com.

RSS 90

RSS Social Media Netvibes API 90

Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. I particularly appreciated the process of the FLIRT model. What’s your social currency?

Review 142

Review Company Klout Policies 142

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 40

Influencer Tools Marketing Klout 40

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? What’s your social currency? All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Buzzlogix

MAY 15, 2017

There are also buttons and widgets that can be added to websites, blogs, and social media profiles that show the number of followers and the most recent Twitter visitors. Sprout Social is one of the most popular social media monitoring tools because it gives you the analytics you need to increase social media engagement.

Social Media 40

Social Media Tools Klout HootSuite 40

ProBlogger

OCTOBER 5, 2016

If you apply the principle to blogging, you could improve your efficiency and maximize your efforts. Applying the 80/20 to Blogging. Can you apply the 80/20 rule to your blogging efforts and become a better blogger ? The principle can easily be adopted as a tool for bloggers and marketers. Fact: Marketing > Content.

How To 55

How To Health Care Microsoft Blogger 55

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Waxing UnLyrical

DECEMBER 19, 2010

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Delegating email with Gmail , from Duct Tape Marketing. The effect of brand building on search traffic , from PPC Blog. 3 street selling tactics that boosted my email subscribers over 100%, from The Smart Passive Income Blog.

Klout 105

Klout Postrank Tourism Blogroll 105

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About?

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

MARCH 9, 2009

Along the way, Spirit of Aloha gathered such interest, they started a blog , to keep everyone up to date. Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article!

Eventful 100

Eventful Tourism Klout Travel 100

Twist Image

JANUARY 9, 2011

Schaefer from the Grow Blog that covered topics like the power of Klout and the evolution of Marketing, Communications and Blogging in 2010. We even pushed out into this new year and discussed creativity, analytics and what might be in store for Social Media. digital marketing. grow businesses blog.

Klout 71

Klout Conversation Advertising Analytics 71

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Sprout Social

DECEMBER 27, 2016

It is important to note that there is no shortcut of value in social media marketing. In a blog post, Darren Rowse explained how he uses batch processing for social media, “On an average day I probably have 4-5 such ‘batches’. Manage blog post comments. Extra Points: Check in on a marketing campaign. Curate content.

Social Media 77

Social Media How To Hashtag Publishing 77

Proactive Report

APRIL 12, 2018

Do they click a link, visit your site or blog, download content or buy the product? You can also measure brand awareness by looking at the Traffic Sources Overview in the PR Measurement Google Analytics Dashboard. If you see a spike in traffic you can use the analytics program to find where that traffic came from.

News 40

News Press Release URL Analytics 40

Kikolani

JANUARY 14, 2011

Blogging / Writing. 40 bloggers to watch in 2011 – great list of blogs that, if you aren’t reading, you should be! 7 blogging tips from top bloggers – measuring blogging success, pursuing guest blogging opportunities, and more. Search Engines / SEO / Analytics. Start with these blogs.

Mashup 119

Mashup Resources Energy Vimeo 119

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138