Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. according to a study by 360i. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising.

Social Media 162

Social Media Flipboard Journal comScore 162

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 106

Twitter Tourism Travel Education 106

Webbiquity SMM

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. What is it? Allison Mooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision , a free online content marketing kit.

Case Study 118

Case Study Community building Social Media Skills 118

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 59

Strategy Content Compete B2B 59

Convince & Convert

MARCH 4, 2016

Rather than focusing on followers, page views, or impressions, analyze your data on website analytics, audience engagement, and most importantly, conversions. 79% of B2B marketers believe social media is an effective marketing channel, but you must be able to provide data and facts using your marketing software.

ROI 60

ROI Statistics Software Metrics 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Writtent Blog

FEBRUARY 14, 2014

There’s no question that Mike Greenwald, LinkedIn’s former analytics lead, is a pretty sharp guy. In addition to a steady stream of content on emerging trends, you’ll find case studies and eCourses on analytics, mobile marketing, and user onboarding. Does Growth Hacking Actually Work for B2B Startups?

Resources 111

Resources Startup Marketing Handbook 111

Pam Moore

AUGUST 17, 2020

Key data and analytics to monitor to help you optimize your business results and LinkedIn. Case studies and examples of how I use LinkedIn to get massive organic reach on my content, videos, podcasts and more that generate leads. The importance of quality over quantity for content, human connections and everything on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Sprout Social

SEPTEMBER 28, 2016

Mobile messaging apps are taking over, or are they? These insights paired with Google Analytics and digital marketing tools like Kenshoo or Marin provides a holistic, comprehensive picture of who a brand’s audience is and how they’re interacting with that brand’s product or services. Our industry moves rapidly.

Social Media 40

Social Media Metrics B2B Team 40

Sprout Social

AUGUST 16, 2016

The tactic certainly has legs—asking returned 12 times more Retweets according to one study—but you can’t and shouldn’t rely on that strategy for consistent results. While you’re optimizing your website for social media shares, you should also do the same for mobile. Facebook confirmed this, noting users consumed mobile content in 1.7

Social Media 40

Social Media Mobile Social Networking Trends 40

Convince & Convert

SEPTEMBER 20, 2010

The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. Twitter on the Go Certainly, the tie between Twitter and mobile is strong, as 63% of Twitter users access social networks via mobile phone, compared to 34% of social networkers as a whole.

Social Media 159

Social Media Statistics Strategy Research 159

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

SalesChoice

OCTOBER 4, 2016

The Recent Tractia 2015 study forecasts the sales of enterprise AI will be a cumulative $43.5 Machine Learning methods use Random Forests, a term that refers to an analytic technique developed by Leo Breiman and Adele Cutter. Market Growth Dynamics. billion between 2015 and 2024. Generating new insights.

Software 20

Software Patterns Applications B2B 20

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. online population access the Internet from a mobile device. population. Among influentials?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Apparel 236

Apparel iPad Mobile Loyalty 236

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Key resource for B2B marketers for brand impact and lead generation. The nation’s top business analytics and performance mgmt.

Company 149

Company Twitter Software System 149

Sprout Social

JANUARY 9, 2017

In fact, a study by Socialbakers discovered video posts on Facebook have an organic reach of 8.71% compared to 5.77% for photo posts. Use Twitter analytics tools to track post clicks so you are certain what content drives engagement and what falls flat. Google+ Is Mobile Friendly. Here are three things to know: 1. Use Videos.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

SalesChoice

JUNE 6, 2017

In a recent Time-Warner Study, “ Digital Natives ” (Millennials in their twenties who grew up with digital) switched media venues 27 times per non-working hour. SalesChoice has developed an advanced predictive and prescriptive analytics platform, and is an ISV Certified partner of SalesForce.com.

Patterns 20

Patterns Analytics GPS eBook 20

Oktopost

SEPTEMBER 16, 2019

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. A better way to get acquainted with it is to study real-world examples of ABM that proved to be effective. GumGum set the gold standard for personalized ABM marketing in their efforts to land T-Mobile as a client.

Examples 107

Examples Marketing B2B Conference 107

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products.

Strategy 100

Strategy Marketing Case Study How To 100

Myrland Marketing

APRIL 6, 2010

I’ve spent the past 2 years studying the Social Web in depth, even going through Certification last year because of my passion for this area. Perhaps the Government Affairs Team decides to utilize mobile marketing in order to keep its clients abreast of critical developments while the legislature is in session.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

MARCH 15, 2016

The resolution of both of these paradoxes may lie in yet in another study cited below, in which 72% of respondents agreed that “having a societal purpose will be a key competitive advantage in the future.” 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. Stratabeat ). MarketingProfs ).

Survey 100

Survey Marketing B2B Statistics 100

Hootsuite

JULY 15, 2020

For B2B, also consider size of business and who makes purchasing decisions. Gather this information from: Social media analytics , especially Facebook Audience Insights. Google Analytics. Google Analytics : See which social networks appear in your referral traffic report. spending power and patterns. Challenges.

Template 145

Template Templates How To Tourism 145

Buzz Marketing for Technology

MARCH 13, 2014

In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. Meanwhile, a new study released by IBM in 2014 reveals that brands stand to lose $83 billion due to poor customer experiences.

ROI 272

ROI Data Analysis Conversation 272

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

JUNE 27, 2022

In fact, 65% of TikTok users agree that professional looking videos from brands feel out of place or odd on TikTok, according to research TikTok conducted with Flamingo (Marketing Science Global Community and Self-expression Study 2021). The best equipment for filming is something you’ve already got: a mobile phone. Yes, really.

B2B 97

B2B Trends Authentication Film 97

Sprout Social

APRIL 13, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to highlight creative visual content such as infographic and reports.

Instagram 123

Instagram Tourism Travel Education 123

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. 4 overlooked B2B market research methods for understanding your customers. Consumer goods social media resources.

Tourism 115

Tourism Facebook Travel Education 115

Twist Image

JUNE 19, 2014

Think about this: the rise of connected devices has already relegated the PC to an accessory for mobile. That is the primary question that this report asked CMOs from all over the world (this includes both B2C and B2B professionals with varying sales and from emerging and mature markets). Google has bought a bunch of robotic companies.

B2B 98

B2B Mobile Analytics Advertising 98

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example. Which approach best suits you? So what are they to do? How omnipresent is he?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 9, 2012

Twitter for B2B Marketing. 5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing by Search Engine Watch. Derek Edmond details five ways B2B marketers can use Twitter as one of their online marketing channels, such as for link building initiatives and brand monitoring. Twitter for PR and Media Pros.

Tools 201

Tools Twitter Tips B2B 201

Sprout Social

OCTOBER 21, 2019

You can find this in Google Analytics under Acquisition & Social & Network Referrals. Look at your social media analytics to find your best performing posts, then create a strategy for growth. For B2B companies, LinkedIn is also a great choice. Look at how many visits your site currently gets from social media.

Social Media 97

Social Media Brands Social Networking Curation 97

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174