Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. Boost organic reach and engagement via paid. Build out a mix of engaging organic content.

Organization 104

Organization LinkedIn Strategy Social Media 104

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. This metric measures the viewers’ engagement levels with different types of content. Bounce Rate.

Metrics 191

Metrics Content Marketing ROI 191

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. In a nutshell, I want to generate engagement and grow my audience — could LinkedIn Premium help with that, too? It just might. Is there a workaround for non-premium users?

LinkedIn 88

LinkedIn Review Badge Analytics 88

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Financial services that don’t exist on social media are losing out on valuable opportunities to engage with potential customers. You can track data effectively with Twitter analytics.

Platform 84

Platform Social Media Insurance Education 84

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I've earned millions in salary and consulting contracts, 100 percent inbound driven. I’ve always made sure to engage and respond to people who leave comments.

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

MAY 3, 2011

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Keyhole.co

MARCH 23, 2023

It is advised that one’s post should not be less than 100 characters as tweets of this length or shorter have a 17% greater chance of engagement than longer ones. While there is no one way fits all approach for all Twitter accounts, the general rule is getting engagement which can then be converted to whatever the account owner needs.

Twitter 52

Twitter Education Analytics Hashtag 52

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

Sprout Social

AUGUST 24, 2022

Achieving social goals depends on people liking and engaging with their content. Community management and engagement. Social media managers elicit feedback as much as possible because listening to the needs of their community is what will help keep members engaged. Social analytics proficiency. Data analysis.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Hootsuite

JANUARY 4, 2023

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. They offer incredible reach and opportunities to engage with an audience in ways that are simply impossible in any other marketing format. Social listening.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Unfortunately, every social media platform provides a different set of analytics. Others show engagement, but not when and where.

Social Media 117

Social Media NGO ROI Research 117

Hootsuite

FEBRUARY 18, 2020

For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Generally speaking, a quality lead will include useful information and clear signs of intent engage with your business. Measure and refine with analytics. What’s a quality social media lead?

Social Media 145

Social Media How To HootSuite Discount 145

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Unfortunately (or fortunately), most paid consultants and services companies now realize that content marketing is really hard. There are no more excuses.

Content 142

Content Consultant Marketing Price 142

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Unfortunately (or fortunately), most paid consultants and services companies now realize that content marketing is really hard. There are no more excuses.

Content 130

Content Consultant Marketing Price 130

Sprout Social

JUNE 24, 2019

Its tailor-made campaigns help its clients launch brands, disrupt industries and engage with the audiences that matter most. Voce is an award-winning marketing and communications consultancy laser-focused on all things tech. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients. Idea Grove.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. To keep up with the landscape, many agencies are expanding their services from traditional executional work to more strategic advising and consulting. Before you move forward, you need to determine your niche.

Social Media 99

Social Media How To Marketing Price 99

Sprout Social

FEBRUARY 5, 2024

Use social data to inform intentional campaigns that align with culture Review your social media analytics and social listening data to identify ways to specialize campaigns and identify unique opportunities. Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social.

Social Media 112

Social Media Authentication Communities Campaign 112

Convince & Convert

MARCH 8, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Forrester’s consulting division did a survey of over 100 V.P. That’s, of course, a way of engaging people upwards in the company. Eric: Yeah.

Company 120

Company Instagram B2B Survey 120

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. It really frees me up to manage social content and engagement away from a desktop and is very functional and enjoyable to use.

Tools 277

Tools Tips Marketing Social Media 277

Pam Moore

AUGUST 17, 2020

LinkedIn is the #1 driver of highly qualified leads for our Digital Media and Branding Training and Consulting Agency, Marketing Nutz. How to engage in human ways by sharing relevant content and ensuring an authentic presentation of yourself and your brand. Connect with me on LinkedIn here.

LinkedIn 78

LinkedIn Tips Brands Training 78

Rebekah Radice

JULY 15, 2019

Still, there are some types of video that are more engaging than others. The Most Engaging Types of Video Content You Need to Create. Share who you are, what you do, and how you help to engage and inspire your audience in real-time. For that, you can look to your analytics. Live Video. Source: Koeppel Direct.

Types 119

Types Video Content Case Study 119

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies help B2B marketing teams develop and execute a targeted LinkedIn plan that drives brand awareness, online engagement, and lead generation. They can produce compelling content that suits B2B audiences and is more likely to get the engagement you want, both for organic engagement and paid advertising.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. By all means, save some money, but don’t stop engaging with one another with the most effective tool out there, that’s insane. Let’s get smart.

Klout 100

Klout Eventful Policies Hosting 100

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Not Tracking Social Media ROI is Your Fault is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.

ROI 138

ROI Social Media Social CRM Survey 138

Razor Social

APRIL 12, 2016

Imagine you were selling consultancy and someone clicks on a button to book an hour with you, but then they give up after filling out part of the credit card form. But you can tell from your Analytics that they didn’t reach that thank-you page. You get them engaged again and they are no longer on your inactive user list.

Facebook 71

Facebook API Mobile List 71

Keyhole.co

AUGUST 10, 2023

Want to boost engagement and drive leads? If your content consistently provides that, you’ll attract more attention, engagement, and, eventually, leads. Engages your audience: Behind-the-scenes content is often intriguing and relatable. Case studies are engaging and educational if they reach the right audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Want to boost engagement and drive leads? If your content consistently provides that, you’ll attract more attention, engagement, and, eventually, leads. Engages your audience: Behind-the-scenes content is often intriguing and relatable. Case studies are engaging and educational if they reach the right audience.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. We empower 4,500+ government orgs to engage citizens, improve decisions and change lives. The median is 1,150. Followers: 25,233.

Company 149

Company Twitter Software System 149

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jay: Yeah, even more so than email in a B2B circumstance.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jay: Yeah, even more so than email in a B2B circumstance.

B2B 120

B2B Software Social Media Survey 120

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. B2B Social Media Management tools like Oktopost can pick up where your content studio leaves off, streamlining social media management processes and providing analytics you can use to evaluate and adjust your campaign after it launches.

Content 62

Content B2B Case Study Price 62

Sprout Social

JANUARY 9, 2017

Facebook is unique in the marketing world because of its size, as well as how difficult it is to engage. This means you need to post highly engaging videos that don’t necessarily rely on audio. But don’t forget your captions as the text could keep users engaged without needing sound. Be Ready to Engage. Use Videos.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Diva Marketing Blog

JUNE 10, 2009

Our team Creates Digital Roadmaps for brands as well as offers specific consulting services in areas such as digital branding, customer segmentation, cross-channel optimization and decision-based performance analytics. We service clients of all sizes in both the B2B and B2C spaces. I primarily focus on B2C and non-profits.

Social Media 53

Social Media Real Estate B2B WordPress 53

Kikolani

JANUARY 16, 2011

This will usually lead to those bloggers coming back to your site and engaging with you in your blog as well. Answer: I like to think of having a Facebook page as a way to further engage your audience. Also, it’s not all about what you do on your site or your social media. How do you avoid or mitigate against this?

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

FEBRUARY 24, 2010

Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances. Who’s listening? And thanks for the shout out on the blog. That Twitter widget is cool. Im Jay Baer. How can I help you?

Compete 115

Compete Conference Organization Social CRM 115