Oktopost

OCTOBER 23, 2021

The importance of generating high-quality leads to grow your B2B business can’t be overstated. For hyper-competitive B2B companies, this means that a steady stream of new leads is essential for supporting and sustaining growth. They also need to be well-organized, analytical, and have a strong desire to learn new skills.

B2B 117

B2B How To Skills Sample 117

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Convince & Convert

AUGUST 8, 2019

analytics Click To Tweet. For The Atlantic , Madrigal wanted to know a ballpark estimate on dark social shares, and together with their web analytics firm came up with a relatively straightforward way to show how much traffic was falsely attributed to “direct.” Image via RhythmOne. Click To Tweet.

Brands 152

Brands Analytics Consultant Data 152

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. Google Analytics is Dead as We Know It: Meet Universal Analytics. Why: Have you made the switch to Universal Analytics? Kami Huyse introduces us to the new standard for digital analytics from Google.

Analytics 188

Analytics Consultant Flickr B2B 188

Oktopost

MAY 20, 2021

Prior to joining Winston, Howard served as Director of Global Business Development & Marketing at a global law firm and expanded client relationships, protected and promoted the firm’s image, and oversaw initiatives related to public relations, communications, and analytics. He previously served as the Managing Director and U.S.

B2B 62

B2B Marketing Apple Compete 62

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. According to the platform , 75% of potential B2B buyers say thought leadership helps them determine which vendors to put on their short list.

Organization 103

Organization LinkedIn Strategy Social Media 103

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. Take Pipedrive, for example.

Influencer 106

Influencer Marketing Collaboration ROI 106

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. You can track data effectively with Twitter analytics. Large user base.

Platform 84

Platform Social Media Insurance Education 84

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. Guest Post by Brandon Brown. And one of the main reasons is that they find it difficult to measure.

Metrics 191

Metrics Content Marketing ROI 191

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. To see this, head over to  Profile > Analytics > Profile views. This is particularly handy if you monetize your work through consulting, a newsletter, or something similar. 

LinkedIn 88

LinkedIn Review Badge Analytics 88

Waxing UnLyrical

DECEMBER 16, 2013

She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Tweets from #measurepr with @shonali and @sallyfalkow.

Storify 216

Storify Press Release Case Study Hashtag 216

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana Adams. adamsconsulting. Amber Buhl. Ardath Albee.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

NOVEMBER 17, 2015

So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media.

SEO 100

SEO B2B Consultant News 100

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Without the right approach, leveraging social media can feel like a constant source of friction. Constraints on time and resources.

ROI 62

ROI Social Media Marketing Curation 62

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. With that, we're seeing a myriad of agencies, consultancies and independent players come forward with this service offering. consultant.

B2B 80

B2B Case Study Mobile Data 80

Waxing UnLyrical

JULY 11, 2016

Why: “You can’t just put on a content calendar that you think is full of content that you like or your marketing department likes or your CEO likes because what really matters is what your customer likes,” says Brian Carter as he explains why “you need to get into the analytics” to be successful. See you soon!

Report 100

Report Banking Metrics Loyalty 100

Sprout Social

AUGUST 24, 2022

Business-to-business (B2B) vs. business-to-consumer (B2C) : Social media managers who work in-house for businesses that market to consumers or businesses who market to other brands. Social media consultant : Individuals who work directly with clients to improve upon, optimize and grow their social media presence.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Keyhole.co

MARCH 23, 2023

Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter: Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement. Check your Twitter analytics for information. of posts Engagement Avg.

Twitter 52

Twitter Education Analytics Hashtag 52

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. Sponsored post. Image credit: C_osett on Flickr.

Software 107

Software LinkedIn Content management systems How To 107

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Unfortunately (or fortunately), most paid consultants and services companies now realize that content marketing is really hard. There are no more excuses.

Content 142

Content Consultant Marketing Price 142

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Unfortunately, every social media platform provides a different set of analytics. We Have Limited Data. What are their salaries?

Social Media 117

Social Media NGO ROI Research 117

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I've earned millions in salary and consulting contracts, 100 percent inbound driven. These types of endorsements are priceless. Not sure what to showcase?

LinkedIn 113

LinkedIn Tips Skills URL 113

Hootsuite

JANUARY 4, 2023

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. Learn about your audience through social analytics.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Unfortunately (or fortunately), most paid consultants and services companies now realize that content marketing is really hard. There are no more excuses.

Content 130

Content Consultant Marketing Price 130

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. If you’re looking for appointment, restaurant, or consultation bookings, add Book , Reserve , or Get Tickets action buttons to your Instagram or Facebook profiles. Measure and refine with analytics. Add a link to your bio.

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

JUNE 24, 2019

Voce is an award-winning marketing and communications consultancy laser-focused on all things tech. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients. It offer its clients a wide range of services, including traditional media, digital media and social media marketing. Voce Communications.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. To keep up with the landscape, many agencies are expanding their services from traditional executional work to more strategic advising and consulting. Before you move forward, you need to determine your niche.

Social Media 98

Social Media How To Marketing Price 98

Sprout Social

FEBRUARY 5, 2024

Use social data to inform intentional campaigns that align with culture Review your social media analytics and social listening data to identify ways to specialize campaigns and identify unique opportunities. Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social.

Social Media 111

Social Media Authentication Communities Campaign 111

Convince & Convert

MARCH 8, 2012

I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal. Forrester’s consulting division did a survey of over 100 V.P.

Company 120

Company Instagram B2B Survey 120

Likeable

APRIL 13, 2021

Several clients who we consult for struggled to get their accounts moving without our help. That rules out virtually all B2B conversion campaigns, and pretty much everything unless you’re pushing app downloads or something cheap, universally appealing, or currently trending. Account setup is still wonky.

Platform 95

Platform CPM CPC Advertising 95

Proactive Report

DECEMBER 27, 2017

There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. But if it is to be a PR function you will have to understand how it works or find a vendor or consultant that can advise and guide you.

Trends 49

Trends Press Release Data Skills 49

Pam Moore

AUGUST 17, 2020

LinkedIn is the #1 driver of highly qualified leads for our Digital Media and Branding Training and Consulting Agency, Marketing Nutz. Key data and analytics to monitor to help you optimize your business results and LinkedIn. Connect with me on LinkedIn here. When we build relationships on LinkedIn, the leads are solid.

LinkedIn 78

LinkedIn Tips Brands Training 78

Writtent Blog

APRIL 2, 2014

The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. Make it Count: Content Marketing Analytics. There are dozens of fresh ideas to boost your strategy in this recent, outstanding blog from consultant Martha Spellman. It’s positively filled with helpful stats, facts, graphs, and charts.

Resources 99

Resources Content Case Study eBook 99

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Strategy Statistics Metrics 117

Kikolani

AUGUST 24, 2012

10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right. Announcing the 2012 SEO Industry Survey – From independent consultants to agency SEOs to in-house marketers, we got to see responses from a wide swath of the industry’s demographics.

Mashup 117

Mashup Resources How To Remix 117